The Success Of Apple Software Corporation

In this research paper I will be explaining and describing information I have gathered regarding the corporation Apple. I will use this research in order to show how Apple dominated the tech industry as well as why it continues to progress and develop in today’s market. In my opinion Apple is the greatest technology based company that has ever existed, both in influence as well as success. I feel the evidence I depict will prove this to be the truth.

Apple Inc., formerly Apple Computer, Inc., is a multinational corporation which designs and manufactures consumer electronics, personal computers, computer software and commercial servers. Their main product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players and Macintosh computer line. They have also developed Apple Stores application for iphone, ipad and iPod. To become successful in the business industry, companies must have a vision and a clear purpose. Apple Inc. is one of those highly performed companies with a strong vision statement. The company’s original vision is to make computers as well as innovative tools and upgrade these products over the years. In today’s world, changing economic and social environment challenges trigger companies to proactively review business processes and to adapt to changes in the business environment. To become successful in this competitive job market, Apple needed to make sure to implement their vision and necessary proactive steps to engage it in the work environment. Leading Change by John P. Kotter mentioned a model of eight steps for change management. Each step provides a roadmap of dealing changes and how leaders can implement this eight stage model for successful change effort. Due to technological advancement and globalization, Apple has had different success and failure stories in implementing their vision. Through research, some findings came out that how Apple has been

Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among them; the world’s leading brand is Dell. Apple’s major target is to sustain their present strategic position and to take over the market position as a leader. The key stakeholders include Steve Jobs, employees, lenders and the government.

Apple corporate culture has played a major role in its success; the corporate culture is founded on values, traits, morals, principles and standards that are believed to be crucial in assisting it and its employees to succeed. The corporate culture is the foundation for what is done in Apple and how it is done. Cumulatively, the distinctive values make Apple a unique company. Apple’s core corporate culture is founded on innovation and nurturing talents of creative people. The company strives to build highly innovative products that not only meets but exceeds the expectations of the customer. Apple’s products embody outstanding designs and styles that attract consumers across the world. Since its inception, Apple has always been associated with cutting edge technology; the company boasts of the most

“Apple was two months from bankruptcy” in September 1997 which led to CEO Steve Jobs to reconstruct their plan. In order to bring Apple back up into the competitive market, Jobs implement a new strategy which “shrunk Apple to a scale and scope suitable to the reality of its being a niche produce in the highly competitive personal computer business. He cut Apple back to a core that could survive” (12). What made Job successful was focusing on the sources and barriers to be successful in the market and to utilize the opportunities that came by. The strategy of eliminating unnecessary cost or reducing risk help transform Apple’s business

Apple Computer paradoxically exists as both one of America’s greatest successes and one of its greatest failures to achieve potential. It ignited the personal computer industry in the 1970’s (1), bringing such behemoths as IBM and Digital Equipment almost to their knees. At the same time, Apple is an example of opportunities lost. It represents a fascinating microcosm of American business as it continues to utilize its strengths while reinventing itself.

One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a

At first, technology is the most crucial element that shaping the brand of Apple and it operations. There are three components in this element are innovation, convenience and internal development. Firstly, let talk about innovation, one of the components that fabricated the success of Apple. Years ago, Nokia and Motorola were companies that dominated the mobile phone and software market. Therefore, in order to survive, prospect and remain competitive, Apple applied the philosophy of innovation by creating new products with unique design and function (Nonaka & Kenny, .n.d.). The circumstance forced Steve Jobs to become not only creative, but also demanding, strict and persuasive executive to motivate employee in the process of creating new mobile phone device and software, which led to the creation of the IOS system, iphone and Mac software. In every operation, he is extremely strict and even autocratic in setting goal and strategy and reward based on employee’s performance with the standard of excellent result and has no qualm in berating

Apple's corporate culture encourages team work and sharing of ideas with colleagues. Apple employees work

Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the end of last fiscal year, Apple’s worldwide annual sales amounted to $32.5 billion, an increase of 35% from 2007 (Apple Inc., 2008). Not surprisingly then, was Apple voted America’s most admired company, also topping the global survey (Fortune,

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Steve Jobs, one of whom established Apple, led Apple to achieve widespread success with its products. He is the man whom led Apple to be the largest cell phone provider, the second largest company in the world, and the most innovative company. In addition, he is the reason why Apple has the unique corporate culture. Unfortunately, Steve Jobs has passed away because of cancer. Thus, Tim Cook, the chief operating officer has taken his position to manage the whole company. Although Apple Inc. still has the most of market share in the world; there are some potential problems in Apple Inc. The metaphors described in Gareth Morgan's book “Images of Organizations” can help us to maintain a professional stance about the situations. They also help us to find new ways to give recommendations. Specifically, the machine, living system, brain, culture,

The Apple Company satisfies most of its employees using its comprehensive compensation plan that includes all workers irrespective of their positions. To start with, it is among the most profitable companies in the world and it focuses on the manufacturing and designing of software and electronics. Additionally, its most popular hardware devices are iPod, Mac Book, iMac, and iPhone, which make significant contributions to the company’s profits. The software devices that it manufactures are iTunes, audio tools, Mac Os X operating system, Final cut studio, and the logic studio. The combination of the software and hardware results in some of the most valuable and efficient electronic devices that serve multiple functions, increase the demand for the products, and answers the question of why it owns more than 250 retail shops in 10 countries. To remain the leading business in the production of electronic devices, the Apple Company invests billions of dollars in compensating employees since they play a vital role in stimulating the company’s growth. Besides, it provides bonuses and benefits aimed at making their lives comfortable when working at the company, after termination, and retirement. The compensation plan also covers health issues that standout when compared to health covers in companies such as Google. Evaluating the compensation plans against employee and consumer satisfaction is crucial when measuring the plan’s usefulness.

This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.