The Success Of Apple Software Corporation

In 1996, Apple was a struggling company that had lost more than 70% of its market capitalization in the past decade. Apple’s sales had fell dramatically and their new personal computers weren’t particularly popular with consumers. The return of Steve Jobs to the company was a turning point for Apple and initiated a new era for the firm. With the launch of innovative products such as the iPod, iPhone and iPad, Apple became the biggest brand in the world. Now it remained to be seen if Tim Cook would be able to continue to develop new products and maintain Apple’s success.

One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a

Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the end of last fiscal year, Apple’s worldwide annual sales amounted to $32.5 billion, an increase of 35% from 2007 (Apple Inc., 2008). Not surprisingly then, was Apple voted America’s most admired company, also topping the global survey (Fortune,

This report was done within Strategic Management course it consists on choosing a well known company that the public in general is familiar with and using the Hambrick/Fredrickson five element model describes how the strategy of a company can be seen. For this analysis I chose Apple Inc. because I think that it meets the requirements. Concluding the report, there is a summary where the soundness and successfulness of the company are evaluated.

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Apple Inc., formerly Apple Computer, Inc., is a multinational corporation which designs and manufactures consumer electronics, personal computers, computer software and commercial servers. Their main product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players and Macintosh computer line. They have also developed Apple Stores application for iphone, ipad and iPod. To become successful in the business industry, companies must have a vision and a clear purpose. Apple Inc. is one of those highly performed companies with a strong vision statement. The company’s original vision is to make computers as well as innovative tools and upgrade these products over the years. In today’s world, changing economic and social environment challenges trigger companies to proactively review business processes and to adapt to changes in the business environment. To become successful in this competitive job market, Apple needed to make sure to implement their vision and necessary proactive steps to engage it in the work environment. Leading Change by John P. Kotter mentioned a model of eight steps for change management. Each step provides a roadmap of dealing changes and how leaders can implement this eight stage model for successful change effort. Due to technological advancement and globalization, Apple has had different success and failure stories in implementing their vision. Through research, some findings came out that how Apple has been

Apple corporate culture has played a major role in its success; the corporate culture is founded on values, traits, morals, principles and standards that are believed to be crucial in assisting it and its employees to succeed. The corporate culture is the foundation for what is done in Apple and how it is done. Cumulatively, the distinctive values make Apple a unique company. Apple’s core corporate culture is founded on innovation and nurturing talents of creative people. The company strives to build highly innovative products that not only meets but exceeds the expectations of the customer. Apple’s products embody outstanding designs and styles that attract consumers across the world. Since its inception, Apple has always been associated with cutting edge technology; the company boasts of the most

Apple's corporate culture encourages team work and sharing of ideas with colleagues. Apple employees work

Apple prides itself on offering innovative technology to a society that has become dependent on it. In markets inundated with companies offering similar products and services, Apple has had to rise above and distinguish itself from the masses. While their products have a cultivated a devoted-customer following (our family is one of them), their organization and the values it espouses are what will help them to remain a relevant and successful company in the tech world.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among them; the world’s leading brand is Dell. Apple’s major target is to sustain their present strategic position and to take over the market position as a leader. The key stakeholders include Steve Jobs, employees, lenders and the government.

It is beyond all doubt that Apple Inc is one of the most successful and well-known companied all over the world nowadays. What’s more, the company is considered to be the leader of the industry The Apple products are of high quality and in high demand on all the markets. Apple services and stores are the gold standards for all the followers and niche players of the industry. Moreover, the majority of Apple customers are extremely loyal to the brands. Once they started using its high-technical products they keep doing it. At the same time the market share of the company is increasing constantly. Probably all the competitors are questioning what is the key to Apple Company’s success. It is important to note that the whole strategy determines the success of the business and the strategic analysis of the company can help to identify the main criteria. Thus, the object of the research paper is to develop a strategic analysis of Apple Inc, including its internal and external environment.

Steve Jobs, one of whom established Apple, led Apple to achieve widespread success with its products. He is the man whom led Apple to be the largest cell phone provider, the second largest company in the world, and the most innovative company. In addition, he is the reason why Apple has the unique corporate culture. Unfortunately, Steve Jobs has passed away because of cancer. Thus, Tim Cook, the chief operating officer has taken his position to manage the whole company. Although Apple Inc. still has the most of market share in the world; there are some potential problems in Apple Inc. The metaphors described in Gareth Morgan's book “Images of Organizations” can help us to maintain a professional stance about the situations. They also help us to find new ways to give recommendations. Specifically, the machine, living system, brain, culture,

The company's best-known hardware products are Macintosh computers, the iPod and the iPhone. Apple software have the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and editing software, the iWork suite of productivity software, and Final Cut Studio, a suite of professional visual and movie-industry software products. Apple Inc. operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold. Apple established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called "Apple Computer, Inc." for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.

This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.