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The Technology Corporation : Apple, By Steve Wozniak And Ronald Wayne Essay

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Introduction This essay will be a report on the technology corporation: Apple, famously founded in Cupertino in April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Their innovative structuring of technological devices to make them both sleek and accessible has seen the once struggling business make a meteoric rise in popularity, and subsequently, equity. Products like the iPhone, iPod and MacBook have turned Apple into a household name and made them ever-present in the western world- with a vast range of products and thorough advertising campaigns: they truly are a franchise that refuses to be ignored. Despite their impressive rise to success: over the course of 40 years, the company have been no stranger to controversy and malfunction. This essay is a PESTLE analysis of Apple and will discuss them from an array of different standpoints: politically, economically, socially, technologically and ethically. The essay will display itself as an accumulation of research by referencing information from several different sources across all of the aforementioned topics. 1. Political The political arrangement of an area can influence the way a business operates in many ways, for example: the amount of business tax that must be paid and minimum wage laws. Governments across the globe are generally bracketed into having either “left” or “right” wing economic stances: the left-wing governments emphasising public owned businesses, high taxation and business regulation; the

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