The Tipping Point By Malcolm Gladwell

After reading The Tipping Point, I have learned many important “tips” in marketing. Malcolm Gladwell, author of The Tipping Point, identifies three important concepts based on his deep studies throughout his life: “the Law of the Few”, “the Stickiness Factor”, and “the Power of Context”. These factors play essential roles in deciding if a particular trend will work in widespread popularity. He makes these concepts interesting and understandable.

Throughout The Tipping Point, Malcolm Gladwell explains to his reader his ideas about drastic changes in society, and how they seem to occur so rapidly. In this particular selection, Gladwell emphasizes the purpose of “connectors”, saying that they have a “special gift for bringing the world together (page 38)”. Gladwell states that part of the reason information or trends spread like wildfire is the presence of a specific group of people. They are called “connecters”, and they are people who know, or are connected to, people of “different worlds (page 51)”, and bring them together. In his book, The Tipping Point, Gladwell uses different forms of persuasion, rhetorical questions, and organization to

If the environment is not right, the trend will probably not tip as if the environment was right. Much like the environment, groups of people of different sizes and types must embrace the epidemic, as well, in order for tipping to occur. The idea of “tipping” is important in every industry and aspect of life because it’ll make whatever we’re selling or doing, successful.

In Fahrenheit 451, Bradbury tells the story of a dystopic world where books are burned by firemen because they are prohibited. By presenting this, he makes a point on how books are essential and at the same time warning readers. He was trying to say,” If this happens, then this will happen.” He visualized this society in this book, based on his society, which is parallel to our society now. In the dystopic Fahrenheit 451, Bradbury examines his society at the time, and he admonishes readers about possible aspects of future societies, especially mass media, technological advancement, and peoples’ mental health.

Is it coincidental that Bill Gates, Steve Jobs, Bill Joy and many other multi-millionaires were all born within a span of 3 years? Malcolm Gladwell, the author of Outliers, suspects that there is something more behind this occurrence than just a simple coincidence. He asserts that there is no such thing as a self-made man and success does not come from natural talent, rather it comes from extraordinary opportunities and hidden advantages. In Outliers, Gladwell attempts to debunk the myth that people are successful because of themselves, and not because of other factors. Even Malcolm Gladwell acknowledges that passion and hard work are required to succeed. However, he believes that this passion and time to put in the work would not be possible without the aid of extraordinary opportunities. Gladwell prepares a firm set of logical arguments, including the advantages of birth dates, cultural legacy and family backgrounds, to guarantee that his audience will be convinced of his conviction.

“Happiness is only real, when shared.” - Jon Krakauer Into the wild. Jon Krakauer, the author of Into the Wild told the story of Chris McCandless. Chris escaped reality and went to go live off the land in Alaska, hoping to live a simpler life. In the novel, Into the Wild by Jon Krakauer, Chris McCandless shared a similar philosophy with Jack London, as they both have a strong passion for Alaska, they both appreciated they beauty of nature, and both wanted to be reborn.

A Brave New World published in 1932 by Aldous Huxley was about a utopian society in which people were placed in castes because of how their embryos were modified. Little did the author know less than a century later the idea of “designer babies” might be a reality. Designer babies are very similar to Huxley’s idea; a person could be genetically altered before they were born. Unlike Huxley’s book, in which embryos were genetically modified due to government industrial control, designer babies’ destinies are determined by parental control. Although, gene alteration can prevent genetic diseases, predetermining genetic outcomes should be illegal because of its negative effects on society; the effect genes have on each other, and the underwhelming success rate.

Everyone aims to fulfill the American Dream, achieving prosperity through hard work. Society loves the ideology that anyone can become successful and that we all have the same opportunities and chance of success, if enough work is applied. With this ideal, people can blame their failure on not working hard enough or having an adverse life. However, Malcolm Gladwell sees success in contrast to the common people. Gladwell believes that success is mainly caused by having the right opportunity and circumstances rather than by working hard. David Karp, founder of the international social networking site Tumblr, is an individual who embodies Gladwell’s phenomenon by having extended advantages that were rare among his peers and having a supportive, relatable lineage that not only lead him to success, but also makes him an Outlier.

How big is the world? Some might ponder and the answer is, not as big as it seems. The world isn’t a scary, huge and untouchable place, as it is perceived to be. In reality, the universe is just a blank canvas filled with unique and mesmerizing people. That shapes our world into what it has become. The world would never be what it is without the people living on it. In the Tipping Point, Malcolm Gladwell explains the theory of the world and how it seems to be and control everything. Although, it’s the people in the world that make a difference. However people don’t believe they can change and make a difference in the world, but they can. Everyone has the power to change the world and shape their lives and others. Therefore it's up to them to decide if it will be for good or evil. In The Tipping point, Malcolm Gladwell uses the motif of how little things can make a big difference, for example, hush puppies. This motif signifies how the slightest movement in just the right place can change the world completely. We all have the power, but it can just take one to change the world.

In April 1992, a twenty-four-year-old man walked into the Alaskan wilderness alone, only for his decomposed body to be found in August of that same year. His name was Christopher Johnson McCandless. Some people thought he was crazy but others who looked deeper into his past, such as Jon Krakauer and I, found that there were elements of emotional trauma and adolescent defiance that led to his sense of narcissism and avoidance behavior. Through a better understanding of Chris’s family dynamic, we can start to understand Chris’s behavior, and perhaps our own. In the novel, Into the Wild by Jon Krakauer, we see the authoritarian parent personified in Walt McCandless and the long term effects that such a parenting style has on his son, Christopher Johnson McCandless.

In order to pursue what one wish to be, one must fully understand what they wish to be. As human beings, we desire to become better and achiever greater amounts. In simple words, we want to become an expert of some sort. According to the Oxford Dictionary, an expert is a person who is very knowledgeable about or skillful in a particular area. But with this simple description of an ‘expert’, what does it truly mean? Malcolm Gladwell, a famous writer and speaker, with 10, 000 hours one could succeed to become an expert in a certain area. Gladwell explains his theory of 10, 000 hours in his book, “The Outliers,” with various examples of not only talented but also respected figures such as an European Violinist, Bill Gates, and even the Beatles. In the book, these figures explain similar yet different situation where after a certain amount of practice or effort, approximately 10, 000 hours, they began to excel in their area of interest. Furthermore, Gladwell explains that there are none naturally talented or ‘gifted’ people who reach the level of expertise without a significant input of hours. In order to improve or master in an area, all individuals must contribute the minimum of 10, 000 hours. It is true, through practice and effort one could reach a level of expertise. However, there are different circumstances that oppose this theory, such as the continuously growing information, one’s passion, and the way of learning.

The first type of social media was created in 1997 and it was called Six Degrees. It allowed you to upload a profile for yourself and be friends with other people on the site. It wasn’t until February of 2004 when Facebook was created by Mark Zuckerberg. When Facebook first came out it was an instant hit. Another social media that is trending is Twitter, which was created in March of 2006. Twitter did not become as big of a hit as Facebook in the beginning because Facebook was still the highest used social media in the world at the same time Twitter came out. In the book by Malcolm Gladwell, The Tipping Point, it helps shows how twitter and social media is more of a connector than a maven or salesperson. Without the use of social such

4) How would you relate “the law of the few” to a transition management team?

Christopher McCandless may be one of the most intriguing characters in nonfiction literature. In Into The Wild by Jon Krakauer, Chris McCandless gives up all of his worldly possessions in order to move to Alaska and travel alone into the wilderness. Chris seemed to lead a very privileged life, as he came from a fairly well off family. Chris was intelligent, having graduated from Emory University with a degree in anthropology and history. There is much ambiguity as to why Chris suddenly decides to leave his family behind and travel by himself -- although it is clear that Chris’s initial belief was that the best way to live life was alone, surrounded by nature. The overarching question is whether Chris intentionally tried to kill himself when he traveled alone into the heart of Alaska. Those who believe he did contend that he did not make enough of an effort to extract himself from the negative situations in which he found himself. They argue that Chris felt that he was betrayed by his father, and that he tries to kill himself in order to get away from his family as a whole. Yet Chris McCandless did not in fact have a death wish, and his death was the result of his miscalculating how difficult living in the wild would actually be. This resulted from Chris’s excessive pride. His main motivation to go into the wild was to run far away from his family -- who by blinding him, indirectly caused him to miscalculate.

What can one consider being a tipping point in a situation. Is it when a situation changes from bad to worse? Could it be when it changes from good to better? Or could it be from when it changes from a bad situation and all of a sudden it turns around and becomes good? In my essay we are going to explore the tipping point from four different authors: Malcolm Gladwell, Mary G. King, Lynne M. Anderson, and Christine M. Pearson. From subject of: hush puppies, teen suicide, crime, smoking, incivility in the workplace and the black women’s breakthrough into clerical work. There could be many reasons why there were tipping