The Tipping Point By Malcolm Gladwell

1471 Words6 Pages
Many phenomena exist within the world; whether it be the butterfly effect, the small world theory, or even the laws of gravity, these entities shape reality. In the book The Tipping Point, Malcolm Gladwell analyzes an effect he coins the “tipping point”. The “tipping point” essentially is the point at which small, seemingly insignificant changes become significant enough to cause a large and often times important change . Throughout the text of this novel, Gladwell explores this notion more in-depth; he utilizes real world examples such as the re-emergence of Hush Puppies, a popular footwear item, and dissects the epidemic of the syphilis outbreak in Baltimore, Maryland in order to achieve this purpose. The underlying principles in The…show more content…
His ability to make relationships and acquire information made him the best person to take the role as initial adopter. The qualities of Paul Revere allowed him to initialize a complete cascade in his network of early American settlers during his “Midnight Ride”. The final connection between The Tipping Point and diffusion in relation to the Law of the Few deals with the importance of weak ties. Weak ties allow for information to be relayed across clusters of a network. Without the appearance of weak ties, diffusion would be rather difficult to accomplish. The prime example of an individual who possessed many weak ties goes by the name Roger Horchow. In The Tipping Point, Horchow is a master at creating relationships and bonds in areas of life in which he had no real expertise. Horchow had social connections in the arts, technology, agriculture, architecture, business, law, health care, and any other occupational field . Horchow and his social connections were edges in which information could be passed along seamlessly from one cluster to another, making the possibility of a complete cascade much more probable regarding diffusion. Besides the Law of the Few, Gladwell attributes the occurrence of a “tipping point” and its relation to diffusion with the Law of Stickiness as well. The Law of Stickiness bases much of its philosophy upon the notion that there are certain factors that are
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