The Tipping Point : How Little Things Can Make A Big Difference

Decent Essays

The book I chose was “The Tipping Point: How Little Things Can Make a Big Difference”, by Malcolm Gladwell. Malcolm Gladwell talks about how many different trends can either be a huge success, or how they can flop. Gladwelll argues that there are a number of patterns and factors that influence trends faster than average. Malcolm talks about popular children shows and suggest that you can find processes involved are similar. There are new ideas introduced in this book that include a wide variety of sources. Gladwell ends up defining three key factors that play a role in how to determine a particular trend. He identifies the Law of the Few, the Stickiness Factor, and the Power of the Context throughout the entire book. While describing these concepts he shows how each of them play an important part in the marketing world and uses them to his advantage when arguing how patterns influence trends faster.

There are many different things as a society that we can take away from “The Tipping Point…” Once being that Malcolm Gladwell wanted to positively start their own “epidemic”. On page 131 Gladwell state, “We all want to believe that the key to making an impact on someone lies with the inherent quality of the ideas we present.” What I took from that statement is that, why should we have to lie to our peers to get their attention? Although it may see like it is the only way marketers are selling to consumers items these days, Gladwell argues that there are other positive ways for

Get Access