The book I chose was “The Tipping Point: How Little Things Can Make a Big Difference”, by Malcolm Gladwell. Malcolm Gladwell talks about how many different trends can either be a huge success, or how they can flop. Gladwelll argues that there are a number of patterns and factors that influence trends faster than average. Malcolm talks about popular children shows and suggest that you can find processes involved are similar. There are new ideas introduced in this book that include a wide variety of sources. Gladwell ends up defining three key factors that play a role in how to determine a particular trend. He identifies the Law of the Few, the Stickiness Factor, and the Power of the Context throughout the entire book. While describing these concepts he shows how each of them play an important part in the marketing world and uses them to his advantage when arguing how patterns influence trends faster.
There are many different things as a society that we can take away from “The Tipping Point…” Once being that Malcolm Gladwell wanted to positively start their own “epidemic”. On page 131 Gladwell state, “We all want to believe that the key to making an impact on someone lies with the inherent quality of the ideas we present.” What I took from that statement is that, why should we have to lie to our peers to get their attention? Although it may see like it is the only way marketers are selling to consumers items these days, Gladwell argues that there are other positive ways for
Throughout The Tipping Point, Malcolm Gladwell explains to his reader his ideas about drastic changes in society, and how they seem to occur so rapidly. In this particular selection, Gladwell emphasizes the purpose of “connectors”, saying that they have a “special gift for bringing the world together (page 38)”. Gladwell states that part of the reason information or trends spread like wildfire is the presence of a specific group of people. They are called “connecters”, and they are people who know, or are connected to, people of “different worlds (page 51)”, and bring them together. In his book, The Tipping Point, Gladwell uses different forms of persuasion, rhetorical questions, and organization to
Society is stocked full of various trends and epidemics. To many, the way in which these trends start is a mystery. As members of a society, we often subconsciously take part in these patterns without questioning our participation. Therefore, people continue to ignore the drastic changes in society, and the reasons why they occur so swiftly. There is a lack of motivation to take a step back and inquire about society as a whole, and rethink one’s actions. In The Tipping Point, Malcolm Gladwell effectively discusses and analyzes how and why ideas spread throughout societies using the rhetorical appeals, ethos, pathos and logos.
As Gladwell conducts his argument, he writes with confidence and authority, which expresses his passion and knowledge about the subject. Gladwell’s poise throughout the essay, combined with his resume, establishes his credibility and constructs a rhetorically effective argument. Being a best-selling author as well as a professional
In this Chapter Gladwell highlights how the common picture of success is achieved is not the one which many individuals think of when they consider the cause of success and shows this with evidence from very successful people. Gladwell employs logos in order to create a logical as well as the factual base for the story. This use is extremely obvious as almost the entire chapter is made up of example that supports his theory on the 10'000 hour rule. In order to concrete his argument, he uses Ethos by constantly employing well-known names in order to build a sense of credibility and citing people who have authority on the scene. He does a good job of using this for its desired purpose. Gladwell redirects his argument with phrases like "Let's
“There is something profoundly wrong with the way we make sense of success” (Gladwell 18). In Outliers Malcolm Gladwell is trying to convince his audience that they misunderstand how people become successful. Many believe one only needs hard work and determination in order to achieve success. However, Gladwell complicates this idea by explaining that hard work and determination is not how people become successful and instead, it is all about the opportunities one is given that decides if he or she is successful or not. Gladwell uses the rhetorical appeals of pathos and ethos in order to persuade his audience to accept his idea of the process of becoming successful.
Lastly, Gladwell incorporates the audience’s interests to appeal to them in an emotional and engaging method in the subject of the argument, success. The goal for many is to be successful in their specific craft, and even from the title Outliers: The Story of Success Gladwell advertises his own story of success, and the audience believes if they follow the methods that successful people use then they will be successful too. Gladwell gives testimonies of people that would be predictably successful but never made it far due to not having a community to support them to open opportunities. He describes Chris Langan’s lack of credibility and success despite having a higher IQ than Albert Einstein and before he lets Langan describe a typical day
The intended audience could be for older teenagers to young adults because the way the book is written with a form of intimacy and is informal. The use of jokes in between gives a sense of intimacy that makes the audience feel like Gladwell is talking to them as he uses jokes such as, “Slope, as I’m sure you remember (or, more accurately, as I’ll bet you don’t remember; I certainly didn’t” (240). The book also connects with the audience because while reading the book, the reader would feel like they still have an opportunity to be successful even if they are not a genius as Gladwell emphasizes that, “We are so caught in the myths of the best and brightest and the self-made that we think outliers spring naturally from the earth” (269).
In summing up Gladwell’s argument, the lesson he forwards is very simple. If we continue to believe in the myth of the “self-made” individual, we will continually seek out some strange gifted individual that never existed. In order to be more effective as a society or better stated, a world community,
How big is the world? Some might ponder and the answer is, not as big as it seems. The world isn’t a scary, huge and untouchable place, as it is perceived to be. In reality, the universe is just a blank canvas filled with unique and mesmerizing people. That shapes our world into what it has become. The world would never be what it is without the people living on it. In the Tipping Point, Malcolm Gladwell explains the theory of the world and how it seems to be and control everything. Although, it’s the people in the world that make a difference. However people don’t believe they can change and make a difference in the world, but they can. Everyone has the power to change the world and shape their lives and others. Therefore it's up to them to decide if it will be for good or evil. In The Tipping point, Malcolm Gladwell uses the motif of how little things can make a big difference, for example, hush puppies. This motif signifies how the slightest movement in just the right place can change the world completely. We all have the power, but it can just take one to change the world.
4) How would you relate “the law of the few” to a transition management team?
On “The Tipping Point” by Malcolm Gladwell discuss different concepts that explain the sudden spread of a product or idea. Gladwell explains that this sudden and instantaneous spread is very similar to an epidemic. Gladwell uses the examples of fashion trends, the success of a book, the decrease of crime in New York City, smoking and the increase of suicide rate. To explain “the three rules of the Tipping Point, the law of the few, the stickiness factor and the power of context” (29) influence how a trend, product or action takes off as an epidemic. In the power of context Gladwell introduces a different way of being a connector. That one person can connect to many groups (173) and that small groups have the potential
The Tipping Point is a book by Malcolm Gladwell which explains how little things can make a big difference in the world. Chapter one starts off by identifying the three characteristics of epidemics and stating examples for each. The three characteristic are contagiousness, little changes can have big effects, and changes occur suddenly. In many people’s mind sickness is the number one thing to be thought as contagious but other things such as fashion, crime, and even bad behavior are as contagious too. As changes occurs it increases geometrically in an epidemic, not arithmetically. An example in which a change occurs suddenly is when an invention is created such as fax machines were invented in the 1800s and cell phones were invented
Beginning from chapter seven, Pink writes about the different techniques and approaches in which the reader can influence others. The first method is by pitching, or in other words, by distilling one’s point to its persuasive essence. Pink discusses pitching because of the power and the potential it has to determine how interested someone can be towards an idea or product. If done correctly, pitching can positively influence and move people to a place where all participants are happy with the final outcome. Pink, in the book, explains the relevancy of the “elevator Pitch,” but he also offers different ways in which one can pitch an idea. For example, pitching a concept with only one word demands discipline and forces clarity, but at the end,
What can one consider being a tipping point in a situation. Is it when a situation changes from bad to worse? Could it be when it changes from good to better? Or could it be from when it changes from a bad situation and all of a sudden it turns around and becomes good? In my essay we are going to explore the tipping point from four different authors: Malcolm Gladwell, Mary G. King, Lynne M. Anderson, and Christine M. Pearson. From subject of: hush puppies, teen suicide, crime, smoking, incivility in the workplace and the black women’s breakthrough into clerical work. There could be many reasons why there were tipping
Nowadays trends are everywhere. You can find them in every industry and they play a huge role. The retro trend in clothing, the SUV trend in the car industry, but nowhere else are trends more important than in the hospitality industry. But what exactly is a trend? A trend describes usually the time measurable course of a development into a certain quantitative and/or qualitative direction. In economics, trends are changes of the behavior of the society. In marketing research this describes the change and development of the consumerism and consumption behavior.