The Truth Commercial

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011.

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

In the commercial “Icons” for Tobacco Free Florida, it is clear that the video is trying to get people to stop smoking not only in Florida, but also all over the world. Even though Florida only has the 18th highest percentage of smokers in the country, this commercial’s purpose is to help bring down the percentages in every state.

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

In the advertisement it is said that, “smoking causes wrinkles which age you prematurely”, this is logical fact because the nicotine causes different effects to the body both internally and externally. The FDA’s campaign with anti-smoking shows logical because it establishes logos through facts when it comes to regarding people’s health and smoking damaging effects. When it comes to the effects of smoking there are thousands of studies conducted regarding the effects on a person’s body. When information comes from a government agency along with proven medical advice it is considered to be inarguable which allows the audience to see the logical approach of the advertisement. People cannot argue with scientific finds, so when it comes to the “Real Cost” of smoking, the CDC does exactly what the campaign aims to

They do this by using strong imaging and exaggerations to showcase how harmful tobacco is. In this commercial the teacher is dissecting a creature that is suppose to represent a pack of cigarettes. He is listing off several chemicals and says, ”this actually has over 7,000 chemicals and don’t get me started on what they do to you.” This quote is a good example of their supporting evidence. It helps them get the point across and supports what they are saying. The reason for the creation of this commercial is obvious, they want to bring awareness to young adults about “The Real Cost” of

On their website, they refer to themselves as the Truth because they keep it real. This peculiar campaign caught my attention due to the unusual color choice and rhetorical sense of humor. The mission of the Truth is to inform millennials that we can be the generation to end the use of smoking altogether. Just the concept of this idea has been mindblown, since they address to a whole generation of approximately, 75.4 million people. Nonetheless, the website they use to direct their attention to our generation provides manifold of data illustrating the impact they have done with rhetorical appeals, whether their audience uses tobacco or

Throughout this, the advertisement will reveal the danger of smoking cigarettes and promote smokers to quit. The ad was created to invoke a response from its audience which is smokers and non-smokers. In the non-smoking audience, the ad will try to decrease their compulsion to smoke. After witnessing the anti-smoking commercial and seeing the harmful health conditions former smokers are in, non-smokers shouldn’t want to be in that position. Others may feel as if this ad doesn’t concern them because they don’t smoke or it has little to no effect on their lives. This group may also feel that this video should convince smokers to want to quit, but it’s most likely not the case. To smokers, the image will only remind them of what harm they’re doing to their bodies. Smokers would also become apathetic to the commercial because they’re already informed about the consequences and addiction of smoking. Smokers may also look at the advertisement as a personal attack simply because smoking is viewed as such a bad thing in the United

The ad was distributed by the Centers for Disease Control and Prevention (CDC). A federal agency that conducts and supports health promotion, prevention and preparedness activities in the United States with the goal of improving overall public health. Established in 1946 and based in Atlanta, the CDC is managed by the Department of Health and Human Services. In their commercials CDC uses real life stories to portray the effects of smoking cigarettes. My ad will be focusing on former smoker Terrie Hall.

The Camels cigarette ad to influence smokers to try a “fresh” cigarette, Camel sponsors would use real cute and catchy phrases or jingles or even doctors to grab the watchers attention and help the phrase or logo of their brands stick in the minds of the viewers. This was a popular kind of advertising gimmick in those days and sold many, many cigarettes for these companies which was a form of entertainment. It was common in the late 1920s and early 1930s for tobacco companies to enlist "throat specialists" as endorsers of their products. This tactic “informed” their audience that it was safe. The second ad that’s being publicized is a CDC ad that is supposed to shock your everyday viewers and smokers. This ad was pushed forward to persuade people to not smoke and with these tactics to scare the viewers to show how dangerous smoking really is. The ad shows a

Starting off we see emphasis on a marred woman holding a cigarette, along with the alarming text “Warning” at the top of the ad. “When you smoke it shows” is also clear, due to the large text that was used to display it. Placement of such content like this incites the reader to infer that the propaganda is trying to recommend you to not yield to cigarettes. Smoke is repeated throughout the ad many times to keep reminding the audience that’s related

In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the

To make matters worse, the tobacco companies are making millions from teen smokers. Tobacco companies use advertising to manipulate both teens and adults. They present images that are hard to shake, even when you know the truth. Have you ever seen a cigarette ad where people are wrinkled, middle-aged or coughing and in the hospital dying of lung cancer? Of course not! In most ads, smokers are shown the way that teens would like to be: attractive and hip, sophisticated and elegant, or rebellious.