The Utilization of Flash Mob and Viral Marketing as a Promotional Tools

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

In the is day and age, social media and word of mouth are the biggest advocates to reach the masses. Several methods to be

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

Key point of this viral marketing is the use of customization and personalized engagement of the audience. Personalization: to suit target audience well because it will be specific made for our own interest, needs, and wants.

A Promotion mix is to gain awareness of target segment on the existence of a product or services and the benefits it confers to customers. The tools of promotion in a company are advertising, personal selling, public relations, marketing and online promotion. For the Apple Company to realize this strategy it has to train their staff to a high level of promotion. Personal selling is a form of promotion relevant to the Apple computers company and to the retailers authorized. The staff gets training on the knowledge of the product with a great focus on the sales of Apple computers. The people doing sales are in the best position to provide an immediate effect on the promotion of Apple computers (Nijs et al, 2001).. The Apple Company uses a range of media advertising to promote the Apple computers. The internet, prints and alternative media like billboards are among the channels for the advertisement of the computers. Advertisement is a very important tool for the company to gain new clients and sales.

Social media is today widely integrated into dynamic computing and servicer architecture. In fact, social media can do so much more today than some years ago. With Twitter or Facebook it is possible to use networking and information sharing techniques to build high quality links and increase PR of a target site. In fact, social media marketing integration is so ingrained into the 21st century system it has become part of the entire cultural process in fact, as some authors state, it is part of the market creation process. Social media is a relatively new term that includes web and mobile based technologies that allow communication to be more of an interactive dialog between individuals, communities, and organizations. It is a way that technology is used to enhance communications and enable different sorts of cultures and groups to interact.

Promotion is one of the most important step that must be done in order to have a successful product or service. Promotion can definite as the channel that used to communicate with the target market or potential consumer. Without promotion, there are no one is going to purchase the product or service because the consumers are unable to aware on the product or service. Therefore, a good strategies of promotion will affect the future of the product or service. There are few famous promotion tools that often use by the marketer which are advertising, sales promotion, event and experiences, public relationship and publicity, direct marketing, word of mouth marketing and personal selling. Sensodyne they also use promotion tools to promote their product. From the information that we collected, we found out that Sensodyne had used advertising, sales promotion, public

In these days, Internet marketing is the most popular key for any business success. Xiaomi has also successfully in Internet marketing by using this strategy Xiaomi can be create awareness and publicity to their customers all over the world through use of Facebook and Twitter. They can use these to make announcements to the public on their products launch, features and functions. Xiaomi can be attracts a lot of customer’s attention and grab their interest.

Globalization has resulted in rapid increase of trade between different countries across the globe. These trades have resulted in creation of marketing systems that helps the individuals to get their desired product very easily. This report will provide an insight into marketing system and community engagement with the help of different theories. Further the case of Milo cricket program for kids will be discussed along with the application of event sequencing map method to explain those marketing system and community engagement theories. Few videos of milo cricket programs have been selected to provide a link of those events to the theories used.

The proliferation of marketing and advertising, coupled with the onslaught of millions of media channels in today’s world, has given cause for consumers to tune out and effectively avoid a great deal of traditional supplier driven messaging. The creation of technologies such as PVRs, satellite radio and Internet ad blocking software are driving a fundamental shift in the way the public consumes media and the advertising often tied to it. Television ads, radio spots, online ads and even emails are facing increasing competition for effectively capturing the viewer’s attention and provide positive ROI for the marketer. This competition, coupled with the rising cost of media buys, has caused marketers to search for an alternative means to reach the customer. Viral marketing is an attractive solution because it utilizes the free endorsement of the individual rather than purchase of mass media to spread the word. Because the distribution model is free, viral can potentially be lower cost and more effective than traditional

Buzz marketing is a viral marketing tactic that is the interaction of consumers focused on maximizing the word-of-mouth potential of a particular campaign, product or service, exaggerating or sometimes modifying the original message. The emotion, excitement and brand facts are transmitted through conversations between consumers ' friends, family or the mass audience through word of mouth and use of social media platforms. (Rouse) Buzz marketing is a different approach to marketing than the traditional marketing strategies with use of radio, out of home, print or television. Traditional mass marketing entails advertising to the mass market with a goal of converting a portion of those consumers to a brand.

Advertising is more than plugs on the TV or bulletins that dab the roadways they are more than promotions in the paper or businessperson endeavoring to offer you their items. Numerous accept that this is promoting yet marketing is such a great deal more perplexing than the publicizing and the offering of merchandise and administrations. Promoting is the procedure of intriguing potential clients and customers in your items or administrations. (Ward) Another definition is "Promoting is the procedure of arranging and executing the origination, evaluating, advancement, and conveyance of thoughts, merchandise, administrations, associations, and occasions to make and administer connections that will fulfill singular and

In an environment where there is a significat growth in the usage of the Social media, like facebook, twitter, what's app and so on. All these sources of social media involve the presence of the Word of mouth. Word of mouth plays an important role in marketing for a brand whether it is a good or a service.Word of mouth offers a way to obtain a significant competitive advantatge to a brand.

This era of Social Media (SM) and websites has made the world a global village. SMM is a process to gain traffic and attention of active Internet users to your products and services.