Have you seen “Straight Outta” memes that is posted in social media such as Facebook, Twitter, Instagram, even some top celebrities such as Jennifer Lopez, Lil Kim, and Oprah Winfrey posted the “Straight Outta” memes? Key point of this viral marketing is the use of customization and personalized engagement of the audience. Personalization: to suit target audience well because it will be specific made for our own interest, needs, and wants. They promote the latest movie called “Straight Outta Compton”. The way they promote the movie is by access their website, and you can change into your hometown and use your own picture. From the website, people usually post the picture in Facebook, Twitter, Instagram to create viral meme that can be used
This in turn allows companies to market products through means that will connect with people. For example, a Wendy’s advertisement recently referred to the popular internet term meme. This is a popular source of comedic entertainment portrayed on social media sites. In the commercial a teenager, who is referred to as a memer (an individual who makes memes), is consuming the product. However, despite the globalization effect pop culture has had on the world, there are still cultural differences. This indicates that not all audiences can be reached but this factor is decreasing in impact as globalization continues (Hermeking,
Jarek Wasielewski, education expert at ClickMeeting, agrees,“Tailoring content to specific market segments is all about personalized marketing. In today’s world where competition over a more informed consumer base has become tighter than ever, personalized marketing is often what defines greater lead generation and customer conversion.”
There are various broadcast channels that we can use that include TV/Radio, Industry conference, Vendor events, and industry association. The reason why this vehicle is important is that some of the targeted population is not much into social media since some of them are always too busy to operate their facebook or twitter accounts. Through broadcast, it will be possible to reach all the targeted populations, making it easier to sell the product (Olson, 2009).
The release of the the album “Straight Outta Compton” was the beginning of the new gansta rap with the release of the record F**k the police which spoke on the hardships people were receiving from law enforcement. The power of their rhymes sparked a social revolution and influenced people all around the world. Straight Outta Compton the movie goes on to depict the lives of the five group members and the trials and tribulations that they are faced with being in a group along with living in the community they did being African-American males. The movie shows the rise and fall of the group, ultimately showing the split of the group, the loss of a group member and the solo music and industry careers of fellow members. Socially Straight outta Compton shows its audience the inside of the change of the hip hop culture forever.
The Pepsi Max public relations stunt is a good example of a fun event that can generate some viral marketing potential and also provides consumers in the area with something to tell their friends about. Still, it is challenging to come up with new ideas constantly and it is just as easy to have a viral marketing success as it is to have a failure. Hiring top creative talent and providing them with the resources to succeed is a big part of creating an atmosphere that will more likely breed successful marketing
F. Gary Gray’s Straight Outta Compton is a 2015 biographical drama based on the controversial American hip hop group of the 1980s and 1990s that were based in Compton California, who rose to fame through their glorified battle with the police department.
Straight Outta Compton is a biopic telling the story of rap group NWA. The movie is for entertainment but also informs the audience of the rise and fall of not only the group itself but the members. The film is produced by Ice Cube, Dr Dre, and Tomica Wright, wife of Eazy E, so the portrayal of the characters is not only authentic, but personal and respectful. The themes, music, and characters make this movie relatable to minorities.
When a product gets advertised enough, more people know about it and are more likely to buy it. Additionally, generating word of mouth helps spread the existence of the products even more because of the contagious effect, the virality that
It is very important in business that individuals have lucrative methods of communication in order to convey important messages, and use these methods in order to interact with other businesses and the public. Methods of communication can also be commonly used to advertise and market, for example via the use of social networks which advertise to a wide range of individual, to through written posters which can be placed up in shop advertisements and on notice boards alike.
With each event there is a certain demographic that is going to be your target market. VidCon has three areas that it needs to target when marketing its event. Community, which is going to be all those that are not part of the industry, this would include mostly fans of those that will be in attendance at the event. The second target market is going to be Creator. Without the creators on YouTube and other social media platforms there would be no one to come together and see. Lastly, Industry Professionals which contain those who work for productions companies, talent agencies, ad agencies etc. Each of these three groups are marketed to in different ways. The different types of marketing segmentations that can be marketed to this demographic
Strong visual concepts, dedicated social media coverage and highly engaging content are all needed to stir public interest and successfully turn potential buyers into loyal customers. We always go above and beyond our clients’ expectations by delivering marketing solutions that guarantee more. Additionally, our team never misses an opportunity to direct clients’ towards trends that are certain to deliver the ideal experience to customers.
The Facebook fan page had increased number of likes making them acquire their fixed goals. Conversely, The Limited had a mission of enhancing their marketing outreaches far beyond the standard approaches so as to develop its database. The objective was to find out the responsiveness of its current customers and use Dukky’s viral Peer Sharing to expand the customer database. The strategy in achieving this was to send an email with an offer of $10 off of a $25 purchase to its current customers. Clients were walked through an interactive process of sharing the offer with friends on 287 social networks. In so doing, 25,000 emails were sent to customers with 3,695 clicking on the link to get the offer. The campaign response stood at 24.75%. Poll results indicated that The Limited received information on how their customers preferred to receive the promotional material, where they shopped most and type of fashion they basically shop. Eventually, The Limited was able to capitalize on word of mouth marketing through its campaign. Additionally, the integration of Viral Peer Sharing proved extensive in 50 states and at the same time expanding the customer
4. To increase the number of audiences by 10% on online channel such as Facebook and company’s
“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).
The first big evolution was noticed with the emergence of product personalization. Today, customers are able to personalize their coke bottle, their chocolate, their car, their sport shoes, and even their clothes…. Personalization is everywhere and product is now the reflection of the customers’ personality. It seems like personalized marketing is becoming a sine qua none condition to address today challenging and competing market places.