Wild rose cottage Miniature Village Tearooms is a heritage-listed facility targeted to the older demographic, however the owners Paul and Pauline Nicholas advertise it a being appropriate for all ages. The village can be located in Victor Harbor, opened every daily from 10 to 5 with an 8 dollar entry fee. The brochure states that this is a well round facility with an award-winning garden. The owners claim there is something for everyone consisting in adventures, dining and scenic views. The visuals are detailed for the audience comprehension so they can see what the business has to offer, however there is a lack of detailed text within the document.
This report will critically analyze the Victor Harbor wild rose cottage brochure, and determine its effectiveness in communication, design and appeal to the audience in a professional manner. It is evident that Wild Rose Cottage needs to consider editing their document with an attention to detailed design ensuring it is suitable for a specific target audience. Secondly this report will critically analyze the brochure using a reader-centered approach. The report’s analysis is set into three sections including, the target audience, the persuasiveness and usefulness of the document and also the elements of design detailing colours and layout.
Analysis/Findings 3.1 Target audience A target audience is a format small businesses choose to