This Rhetorical Analysis Will Be Focusing On Two Advertisements.

824 WordsFeb 2, 20174 Pages
This rhetorical analysis will be focusing on two advertisements. The first is “Top Gear: Ice-Cream” by the agency Selmore and the second is “the back seat slingshot ad”, for which I do not know it’s real title, by the agency Clement BBDO. The first advertisement depicts the importance of seat belts by using an analogy between children and ice cream. In this ad, an adult, presumably a man, is driving on a nice day with a splattered pink ice cream cone on the windshield. The first thing the audiences eyes go to in this picture is the ice cream because it is the most profound color of a pinkish-red versus the blues and grays of the sky and dashboard. The second advertisement also depicts the importance of seat belts. The billboard is set in…show more content…
Children are typically the ones who sit in the back seat of a car. Also, ice cream is a sign of innocence and children are innocent. What the picture is showing is that the ice cream flew forward and slammed into the windshield by what the audience can assume is that of the brake’s slamming. If children are not buckled up and the driver has to slam the brakes of the car for any reason, this ice cream could easily be them. The point of this is to appeal to the emotion of drivers and parents to make sure they protect their children when driving. I noticed something new after I tilted my computer screen when looking at this photo. Just under the ice cream in the windshield, there is an image of the back of a car. It looks as if it’s a ghost figure. In the back windshield of the ghost car, the shape of the driver and passenger are visible. I see this not just pertaining to the children or people in the primary car. Drivers also have to think about the people in the other car because their decisions affect them too. A similar advertisement was found created by Clement BBDO in Australia. The picture shows a large 3D model of a slingshot that is connected to a billboard. On the billboard, a man is sitting on the back seat of a car with the words “The back seat’s no safer. Belt up,” with the intention that if a passenger don’t buckle up, they could be slingshotted either into the windshield or thrown out of the car, as
Open Document