To Build or Buy

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Assignment 1: To Build or Buy Barbara Manley Professor: Angela Harris Business 402- Small Business Management May 1, 2015 The small business that I chose to compete with is a beauty shop that I visit weekly. This beauty shop is located in the city of Dale City, VA. This Business is called Images Beauty Shop. Images Beauty Shop is surrounded by several different types of businesses such as schools, grocery, and a few other retail stores. Images Beauty Shop was owned by older women previously, but the owner moved to a different part of the State to resume her business. Images Beauty Shop is now owned and operated by a single individual and offers competitive prices when compared to similar businesses in the area. Business…show more content…
Also managing the profits and expenses appropriately will be a huge factor when operating the business. 5. Analyzing the competition – You must know your competition as well as you know your own company. Knowing your competitions strengths and weaknesses will put you at an advantage, making you successful, increasing profit, and expanding your customer base. 6. Create company goals and objectives- Goals are long range attributers that the firm seeks to accomplish. Objectives are quantifiable and more precise- they should be specific, measurable, assignable, realistic, timely, and written down. This can be tied into the vision and mission statements. My company’s goal is to satisfy the needs of the customers. My objectives will be to provide quality services to customers by greeting them when they walk through the door, maintaining a clean environment, and having a positive attitude. 7. Formulate strategic options and select the appropriate strategies – The next step is to evaluate strategic options and then prepare a game plan designed to achieve the company’s mission, goals, and objectives such as increasing sales in a particular segment (either by growing the segment or taking a share from the competition) or penetrating a completely new segment (either by promoting the product on its existing attributes or by repositioning the product for that segment). 8. Translate strategic plans into action plans- Responding to customer feedback is very
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