To what extent is Corporate Social Responsibility beneficial to a company’s performance
Corporate Social Responsibility is a philosophy that relates to a business being a part of the society, so acts in a way that not only advances its own firm but also serves the society as well. Good ethics is the cornerstone of sustainable development. In the long run, unethical behavior may harm customers and the society as a whole. Furthermore, it damages a company’s image, efficiency and effectiveness in operations. In some extreme cases, it may jeopardize the company’s survival. As a matter of fact, the behavior of a firm will be judged by the groups of the society. Their judgments and responses will have an impact on the performance of the
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The definition of sustainable development is put forward by the World Commission on Environment and Development (1987), which says that SD is: ‘Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.’ Retaining existing customers is important to companies. As CSR enables corporations to improve their products and services in order to meet public’s expectations, they deliver superior value to the existing customers. A favorable image helps the company to keep customers from switching to its competitors. At last, corporations can maintain a long-term relationship with their loyal customers and they will buy more products. CSR is a sustainable concept because it does not only serve the present customers but also the future generations. A healthy environment, prominent economy and sound education system are what society desires in the future. Some banks in Hong Kong (e.g. Heng Sang Bank) provide financial aid to Hong Kong’s University students. The aim is to enhance the labor quality, so that turnover rate and absenteeism will be reduced as a result of these kinds of social programs. Therefore, corporations direct resources in CSR in pursuit of gaining good reputation. It is beneficial to company as well as the present and future community. Consequently, the performance and profitability of corporations will be maintained in the
Corporate Social Responsibility is an important term that few know of. This term stands for everything that’s moral, from using less harmful chemicals in their products to protecting the rights of the workers and the society we live in. However, some companies do not live by this word. This, coupled with the massive amount of consumers buying their products, can cause a multitude of problems not only for the company workers, but to the world itself. As such, companies should become more aware of their effects on the world around them and change their moral responsibilities to treat their workers more humanely, protect the lives of the people in their towns, cities and countries and save the environment from further destruction and pollution.
Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social
or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.
Corporate Social Responsibility (CSR) is a very controversial topic. A question that has been debated for the past few decades is; is it corporately viable to introduce social responsibility as a proposed addition to the work ethic of business organisations. As well as, if adopting the framework of corporate social responsibility would yield positive improvements for those organisations.
Corporate social responsibility is a term that conveys a corporation’s social responsibility to society. In the old days corporations felt that once they had gained support from the public they had a responsibility to give back to the community. This idea of giving back meant serving as volunteers and providing financial contributions in aim of correcting the problems of the community. Corporations have a wide range of opportunity and reach within most societies so it is important and can ultimately be a great aid for a corporation to help in correcting the problems of society by contributing and giving back along with other individuals. I also believe that corporate social responsibility means ensuring that there are not problems arising that make it hard for consumers to continue to support a corporation. The continuation of a corporation is dependent upon consumers and I believe it is the
Corporate social responsibility is not going to solve the world’s problems. With that being said, corporate social responsibility is a way for companies to benefit themselves while also benefiting society. It allows companies to take small steps to make big differences in areas of need. Some may say that it is a bunch of “greenwashing” – the deceptive use of green marketing that promotes a misleading perception that a company’s policies, practices, products or services are environmentally friendly – but there is a call to action that inspires a company to get involved in the community (Kewalramani, Sobelsohn).
Corporate social responsibility is an organizations’ impact on society that goes beyond what is ethical. Being socially responsibility, an individual in upper management must realize how the actions might be able to influence the rest of the environment. If a company is socially responsible the company is honest, trustworthy, and display integrity while dealing with others and provides the attention to the stakeholders, build a community by searching for goals that are compatible with and respect individuals and accomplish silent triumphs.
Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.
In other words, these socially responsible companies will evaluate not only the short and long term economic outcomes of their present decisions but also the long-term environmental and societal outcomes of their current actions. This thus leads to the triple bottom line approach of reporting environmental, social, and economic performance. In addition, Wilson from the Ivey Business Journal argues about corporate social responsibility or the CSR. The CSR has been around longer than the term and implication of “sustainable development” but has similar guidelines. From about 1953 the on, the main debate was whether corporate managers had an ethical responsibility to consider the needs of society and by 1980, it was generally and consensually accepted that corporate managers should and did have this moral responsibility. So by incorporating sustainability plans or even creating a separate branch dedicated to doing so, the company’s reputation often is increased, which over the long term, will contribute to accentuate customer loyalty, market share, and brand value and awareness. (Wilson, 2003) This case study done on Johnson & Johnson published by the IMA Educational Case Journal analyzes the impact that implementations of these sustainability
As the CEO of a medium-sized business, my priorities are not just to help steer a profitable company but also to make it a positive and contributing member of its surrounding community. This is especially important for a company that specializes in the packaging and marketing of healthy, nutritious and convenient foods. Natural Gardens Food Products offers a wide range of pre-packaged healthy options for breakfast, lunch and dinner that are great for healthy eaters who are on-the-go. Though Natural Gardens is inherently involved in promoting various campaigns for making healthy lifestyle choices, there is a large area of opportunity for improvement in its service to the community. The discussion hereafter will consider these opportunities for better Corporate Social Performance (CSP) and the stakeholders that will be directly impacted.
Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue
Corporate social responsibility is raising concern in recent years. It becomes a key issue for most companies and organizations. Corporate social responsibility is important in the sense that it has strategic implications for corporations in different industries. Previous studies about corporate social responsibility usually explore the relationship between corporate social responsibility and financial performance of a business. However, in this study, the relationship among CSR, Corporate Image and Brand Equity is focused. The company’s activities based on CSR have positive impacts on its corporate image. Also, the more CSR bore by a company, the more positive image the company would have; and both CSR and corporate image would affect the brand equity as a whole. The attempt of this study is to examine the impact of corporate social responsibility towards the operation strategies of McDonald’s. By applying the model of CSR and identifying the relationship among CSR, Corporate Image and Brand Equity, the effects of McDonald’s CSR strategies are projected. The theoretical relationship among the
Corporate social responsibility is the voluntary stance or set of actions from a corporation that demonstrate a contribution to a better society and a cleaner environment. Corporations are already required to operate within the law, but laws do not always protect all people or individuals who will be affected by the corporation’s actions. In addition to this, it is very common for special interests to play a part in legal decisions through lobbying efforts, so it is assumed to be an additional effort for a corporation to be socially responsible. Being socially responsible essentially comes down to being considerate and calculated in the decision making process, paying attention to the consequence of every action. In the ethical decision making model, there are two particular steps that I believe to be of greater importance than the others. The first would be that of
This is essay will focus on analyzing how corporate social responsibility (CSR) influences the investor relations of a corporation and whether it is good for the society, using Gasland and FrackNation as examples. In the contemporary society, CSR sounds like a commendatory term for the society. Over decades, it seems like that both the public and the media are trying to encourage corporations to behave more responsibly, and corporations are gradually becoming more socially aware in the contemporary society because they know they cannot afford the consequence of ignoring it. (Bernstein, 2009:606) However, CSR is not always beneficial. One of the major practices of public relations is investor relations, because the concerns of a corporation’s investors can directly relate to its welfare. When the corporations paid more attention on CSR, their investors will inevitably somehow feel ignored. As a public which has real material input to the corporations, investors are seeking for future returns, they want to be treated specially by the corporations that they invest. Also, value too much about CSR can make corporations become the victim of being morally hijacked, which may harm both a corporation’s financial success and the whole society’s harmony.
‘Corporate social responsibility’ (CSR) means that the firm has wider responsibilities in relation to objectives and people apart from the owners or shareholders (Beal and Goyen 2005). These responsibilities are achieved when the firm adapts all of its practices to ensure that it operates in ways that meet, or exceed, the ethical, legal, commercial and public expectations that society has of business. Objectives often associated with CSR include a responsibility to manage natural assets sustainably and not to pollute by chemical discharge, smell, noise, dust or other irritants; fair treatment of employees and ethical attitude towards clients. The other people include employees, customers, suppliers,