Total Quality Management Case Study

Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28(1), 128-137. Retrieved from http://link.springer.com/article/10.1177/0092070300281012

According to Total Quality Management (TQM) (2013, pg 1), “Total quality management (TQM) can help a school monitor and evaluate its effectiveness. There are various TQM models, but they all have a common focus on customer satisfaction and continuous service improvement toward excellence. For schools, the customer is the student.” When a Total Quality Management (TQM) is implemented in an institution it can set it apart from the other institutions. It formulates task teams to manage the institution compared to having a chain of command. An effective Total Quality Management (TQM) institution “Mission Statement” is the foundation of the education process.

Total Quality Management (TQM) is a complete and structured approach to organizational management that seeks to make better the quality of products and services through ongoing refinements in answer to continuous feedback. The importance and value of TQM was stressed by European Foundation of Quality Management to reach total customer satisfaction. TQM necessities may be defined separately for a organization or may be in adherence to established standards, such as the International Organization for Standardization's ISO 9000 series. Total Quality Management can define aims for the continuous improvement in all levels and functions of the organization. The continuous improvement suggests that quality management system should be a circle.

The article highlighted several areas on how quality management affects the performance of an organization. Studies done have come back with mixed results. Some studies have proven that implementing quality implementation can have many benefits to an organization. However some studies have shown that organizations that have implemented total quality managements do not necessarily outperform organizations that do not or have not implemented total quality management programs. Of the results that have been published for organizations that had issues with quality management implementation several

The President Ralph Larsen has realized that Wengart has some major problems with the quality however he is focusing on the profitability instead of the longevity of the company. He needs to have the team focus on improving the quality problem or the company’s profits will continue to decrease. Larsen in the effort to improve the quality has decided to seek out help from an OD practitioner who suggests to Ralph to implement Top Quality Management (TQM). Larsen feels that this should be easy to implement and hands it off to Kent Kelly the Vice President. He feels that the TQM program was a matter of common sense (Brown, 2011, p. 365).

The total quality management (TQM) incorporates quality into all the activities of the organization through an ongoing process. This control makes sure that there is a continuous improvement in all the activities and there will not be any chances for defects. TQM ensures safety and helps improve customer satisfaction (Daft, 2014).

First, it is essential to decompose the concept “Total Quality Management” to clearly understand its goal: “Total” goes for the fact that quality involves everyone and all activities in the company, “Quality” means conformance to Requirements “ Meeting Customer Requirements” and “Management” because Quality can and must be managed. 2 The TQM model is based on the hypothesis that a company’s survival is only possible if a competitive level is achieved and maintained for each of the so called «6 dimensions of quality»: • • • • • • Product & service quality On-time delivery Fair price Employees satisfaction Product & process safety Environment conservation.

First of all, the ineffective TQM model, Total quality management are having problems both theoretically and practically (Mosadeghrad, 2013). Some complementary management theories must be integrated with TQM to refine and develop it further to achieve competitive advantage. An intensive knowledge of sociology, psychology and change management helps introduce, institutionalize and manage the TQM change successfully. There is a need for an empirically sound and comprehensive model of TQM to assist managers

In cost leadership, a firm sets out to become the lowest cost producer in its industry. The low cost producer

Successful implementation of TQM means that all the elements of the organization should be committed to quality. That TQM is a new and different way of thinking about organizations. Its primary goal is to meet and satisfy the end-users' requirements - quality product or service. It believes in continuous improvement.

Total Quality Management (TQM) is an improvement tool that is widely used in many companies. It consists of many aspects including Managing people as well as business processes in order to maintain customer satisfaction. With TQM, Businesses starts to do the right thing from the start and to ensure zero error. Therefore, it is important to learn the principle of TQM and how it acts in organizations with its advantages and disadvantages.

Today it is in our best interest to encourage everyone’s potential by dedicating ourselves to the continual improvement of our own abilities and those of the people with whom we work and live. Total Quality is, essentially, a win-win approach which works to everyone’s ultimate advantage. According to Deming, no human being should ever evaluate another human being. Therefore, TQM emphasizes self-improvement process. In addition, this principle also laminates to the focusing on students’ strengths, individual learning styles, and different types of intelligences. A System of Ongoing Process The third pillar of TQM as applied in education is the recognition of the organization as a system and the work done within the organization must be seen as an ongoing process. The primary implication of this principle is that individual students and teachers are less to blame for failure than the system in which they work. Quality speaks to working on the system, which must be examined to identify and eliminate the flawed processes that allow its participants to fail. Since systems are made in the quality of those processes largely determine the quality of the resulting product. In the new paradigm of learning , continual improvement of learning outcomes replaces the outdated “teach and test” mode. Leadership The fourth TQM principle applied to education is that the success of TQM is the responsibility of top management. The school teachers must

Introduction - Total quality management (TQM) has been defined as ‘continuous improvement of every production output whether it be a product or a service, by removing inefficient variations and by improving the backbone of the work process’. International managers like their domestic counterparts have found that incorporating the notion of total quality management into their management process and style can give the competitive advantage.

Total quality management is “a management approach of an organization, centered on quality, based on the participation of all of its members and aiming at long-term success through customer satisfaction, and benefits to all members of the organization and too society” (Wikipedia). This is the definition of total quality management as given by the International Standards Organization, and while the definition provides a vague notion of what total quality management is, it fails to provide any real knowledge of total quality management. Instead, as with many things in life, in order to fully understand what total quality management is, what it’s various facets are, and how it gets implemented, it is necessary to explore first hand how real

Total Quality Management is a business management strategy or philosophy that is a combination of quality and management tools aimed at increasing business and reducing losses due to wasteful practices. It’s a method of involving management and employees in the continuous improvement of production quality of goods or services. The concept of TQM is also applicable in academics. It is believed that Deming’s concept of TQM can provide guiding principals for much needed educational reforms in our society. TQM can be equally implemented in an MBA Program in the same manner as it will be implemented in any