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Tourism: The Five Importance Of Tourism

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In terms of service, tourism is regarded as one of the major industries in our modern time of today. Because of tourism, tourists not only recreate themselves and relax, but they also capture memories that can be considered as a hidden treasure for a long time.
Most people travel the different places and destinations in the world to see different sightings that would increase their level of experience and knowledge about a particular area. It is important for the tourists to treasure and remember those memories they made in their travel, which is why they take pictures that would be considered as a mere perception and construction of reality.
Photography is much more important in tourism than many people recognized it to be. Without photography, it would be …show more content…

(2004, p. 363), “the total summation of difference between perceptions and expectations from the five dimensions results to the perceived quality; expectations from customers are rewarded through the ending dimension (reliability) and surpass it through the process dimension-- empathy, assurance, tangibility and responsiveness”.
To verify the validity of SERVQUAL model in the assessment of service quality, Zeithaml et al (2006, p. 106-107), said that “service quality is a precise assessment that demonstrates the customer’s perception of reliability, responsiveness, assurance, empathy and tangibility”. Furthermore, they said that “of all the stated dimensions, “reliability” is consistently shown to be the most significant in terms of service quality”.

Consumer Perception

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