In terms of service, tourism is regarded as one of the major industries in our modern time of today. Because of tourism, tourists not only recreate themselves and relax, but they also capture memories that can be considered as a hidden treasure for a long time.
Most people travel the different places and destinations in the world to see different sightings that would increase their level of experience and knowledge about a particular area. It is important for the tourists to treasure and remember those memories they made in their travel, which is why they take pictures that would be considered as a mere perception and construction of reality.
Photography is much more important in tourism than many people recognized it to be. Without photography, it would be
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(2004, p. 363), “the total summation of difference between perceptions and expectations from the five dimensions results to the perceived quality; expectations from customers are rewarded through the ending dimension (reliability) and surpass it through the process dimension-- empathy, assurance, tangibility and responsiveness”.
To verify the validity of SERVQUAL model in the assessment of service quality, Zeithaml et al (2006, p. 106-107), said that “service quality is a precise assessment that demonstrates the customer’s perception of reliability, responsiveness, assurance, empathy and tangibility”. Furthermore, they said that “of all the stated dimensions, “reliability” is consistently shown to be the most significant in terms of service quality”.
Consumer Perception
After a steady progression, pictorial photography as a movement emerged. Pictorial photographers believed that their field is more than just an objective, mechanical media. Photography was not just about capturing the documentation and information contained by an image, but rather, about the effect and the mood they translate. The images began to have meaning and a reason for their capture, completely transforming the images produced.
Service quality is referred to a valuation of how good a delivered service meets the customer’s expectation. Upper management
Photography is one of the best things mankind has invented. It helps us capture the beauty of the world around us to save it for future use and make certain events timeless and memorable. But over time, photography has evolved out of its normal boundaries and has transcended into an art by itself.
Photography serves many purposes and since its invention people have used it for many different reasons, but mostly for
Photography is important in this type of tourism and plays a vital role because based on the
Photography has made me more persistent about my passions and has taken me on new adventures. Twice a month, I would join my cousins’ to take photographs at new locations. It did not matter if it was early in the morning or late at night, sunny or rainy, we would travel to places that were waiting to be seen by us and captured by our cameras. I have been able to visit countless of remarkable and astonishing sites throughout the country and across
Carman, J. M. (1990). Consumer perceptions of service quality: An assessment of the SERVQUAL dimensions. Journal of Retailing, 66 (1), 33-55.
In addition, photography does it pivotal role by showing people the realities of life. One relevant example to this is photojournalism. Through photographic presentation, people are informed of the real situations of the stories about the real situations around the globe, may it be good or bad news. It is very easy to understand news or stories with photos attached to them. Therefore, photography is a powerful communication tool that embeds social happenings to the human awakening, with no other form of media can
Since its inception, photography has been used to capture moments in time all around the world. This wonderful technology has existed since ancient times, and has only improved in recent history, changing society in the process.
The key to ensuring good quality service is meeting or exceeding what the customers expect from services. Judgements of high and low quality depend on how customers the actual service performance in the context of what they expected. Service quality, as perceived by the customers, can be defined as the extent of discrepancy but customers’ expectations or desires and their
Source : Adapted from A. Parasuraman, Valerie Zeithaml, and Leonard Berry, “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, 49 (Fall 1985)
Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in
Researcher’s trust that the service quality theory depends on the literature of client satisfaction and product quality. In other words, service quality can be defined as the customer’s overall journey of experience with the product, which can be measured by customer satisfaction while experiencing the service.
The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry
Service quality represents a fundamental aspect of delivery, which strongly influences consumer satisfaction and, as a result, loyalty. In today’s global market a customer’s service expectation has to be met and exceeded eventually in order to retain customers as well as achieve success. Perceived quality of a product or a service is becoming one of the major competitive factors in the business world and has led to the innovation of the ‘Quality Era’ (Peeler, 1996). In simple words, the comparison of customer expectations with service performance is service quality. On the other hand, customer satisfaction is defined as a pleasurable fulfilment response toward a good, service, benefit, or reward (Oliver, 1997). Both of these