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Toyota Product Design

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3.1 Product Design
Danreid and Sanders (2007) refers product design as the process of defining all the features and characteristics of the product. Generally, consumers respond to a product’s appearance, colour, texture and performance. All of it features, summed up, are the product’s design. More precisely, Product design defines a product’s characteristics, such as its appearance, the materials it is made of, its dimensions and tolerances, and its performance standards (Danreid and Sanders, 2007)
According to XXXXX, In Toyota the vehicle design starts about 36 months prior to the production and it’s completed about 18 months prior to production. Here, the designers and engineers collaborate with product planning, sales and marketing, purchasing and manufacturing on the new vehicle design (Source - Toyota …show more content…

Major suppliers of Toyota are headquartered in Toyota City within a fifty-mile radius. It is important to be close as they make all those deliveries every day since Toyota follows JIT technique. Therefore, suppliers have close relationship and adopt Toyota’s production system that improves coordination with Toyota. Once the automobiles are produced at the final assembly line, it moves to the final inspection and driven off from the factory to the marshaling yard where the vehicles are prepared for shipment. Thereafter, the vehicles produced are shipped to the dealers through distribution model which is referred as outbound logistics. The distribution model differs according to various regions. Generally, vehicles are transported by trains and trucks to the local/domestic dealers here large vessels are used to ship vehicles to dealers in other countries. Importantly, Toyota has partnerships with its suppliers and dealers and holds proportion of their ownership stocks which make their supply chain operate effectively and

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