Toyota Total Customer Cost Analysis

Customers expect safe and strong products, sold to an affordable and suitable selling price, otherwise they will refuse to buy it. The aim of big companies is to fulfil and exceed customers’ expectations and offer them quality products.

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Toyota’s customer service level is really high. Toyota has a variety of customer services, such as a regular car inspection, maintenance and fixing, we can use customer service near your house dealer which there are 8,485 dealers in the world (Expect Japan which has 5,000 Toyota dealers) - no matter where you are. The

The entire culture of the Toyota Company revolves around the “Toyota Way”. In operating the “Toyota Way” one of the key elements is respect for people: Employees, Customers & Suppliers. There are 14 principles that constitute the Toyota Way. The principles are organized in four broad categories: 1) Long-Term Philosophy, is a number one. By joining the Internet marketplace, Toyota would go against its own number one principle and against its “Toyota Way”.

Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in

Communication is the most important aspect of conducting business. Toyota must improve their means of communication and it must start at the beginning of the customer/supplier relationship. The Process Flow chart will identify the communication process between Toyota and supplier is further updated to show improved processes. Expectations should be established to ensure that suppliers are providing the quality products that represent the Toyota brand. Currently, Toyota has sacrificed quality and safety to meet the demands of the customers. Toyota must take into consideration the market they enter and the major players that exist to provide the support necessary. Toyota uses the Annual Purchasing Policy process to communicate their expectations to suppliers. “The purpose of supplier expectations is to highlight key priority activities and emphasize broader, more philosophical issues universal to all suppliers (ToyotaSupplier.com, 2012).” In addition, “individual expectations, on the other hand, are developed uniquely for each supplier and include specific targets in the key areas of quality, delivery, value improvement and minority sourcing (ToyotaSupplier.com,

General Motors could have saved by implementing a few of the TQM standards that Toyota applies. By keeping up with technology, General Motors can obtain a higher customer base, faster productivity with less defective rate (Dyadem, 2008). Employees of General Motors had problems selling products that they knew had flaws or defects, and customers did not want to purchase products that were not up to the highest standard possible (Dyadem, 2008). GM understands the importance of addressing quality planning through a global

Toyota’s customer driven marketing strategy is largely responsible for its success in the hybrid car market. Forward thinking and focus on the societal and marketing concepts allowed for the company to deliver superior customer value to its customers. Management’s focus on the world’s dependence on gasoline and perceived customer value proved to be useful

Toyota was made accomplishment in worldwide procedures. It has an definite motivation to disperse the channels, generation, showcasing and production network viewpoints. Toyota's best generation framework and persistent enhancements are the vital bits of its worldwide system. Idea of Kaizen continues change has engaged the organization to consider the new methods and techniques regardless of in any zone of the organization. Toyota Production System makes a connection between the worldwide automaker to deal with the inventory network framework, stock administration, generation abilities and arranging techniques. This TPS has enabled the Toyota to overwhelm the worldwide vehicles industry. Really the Toyota is situated in Japan yet it has created itself all through the world. Doubtlessly the Toyota is most no doubt understood auto brand of the world. Toyota's business is based upon the mission: Stable long haul development, while taking a stab at concordance with individuals, society and nature" (Toyota Motor Corporation Home Page). Toyota is giving a huge number of occupations in America. Social, financial and social issues have permitted the Toyota to move past the brand value and molded a universal showcasing spot for Toyota and made the progress as a worldwide

Within every company there is a customer, regardless of what your line of business is it is being done for the consumer albeit an external consumer or the internal consumer. The customer’s needs and expectations should be the driving force behind the decisions we make and the problems we solve…the customer, not our own personal or monetary gain. As quality improves we have to make sure that we are improving what matters to our customers not want we want to improve upon for own sake.

Also they focus on maintenance department of operations where customer can cal staff to leave a complaints where staff must hire and listen carefully to every point by the customers so they should answer clearly and patient to service them and solve their problem. We mention that Toyota is a learning culture so Toyota gives it is employee training in how to communicate with customers and help

The Toyota Corporation has a unique business philosophy, even in the hard times of the economy they stand up and out for their employees and their business processes. Toyota’s mission statement is "To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America" (Toyota.com, 2011). They have exceeded in their mission to do this as well as in their vision to be the most successful and respected car company in America. In this document we will discussion in detail the business goals and objectives of the Toyota Corporation which fall under their philosophy also known as the “Toyota Way”. We will also explain our marketing

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

Toyota Motor Corporation and its subsidiaries engage in the production of automobiles Japan. The company operates in three segments: Automotive Operations, Financial Service Operations, and Other Operations. The Automotive Operations segment designs, manufactures, assembles, and sells cars, recreational and sport-utility vehicles, minivans and trucks, and related parts and accessories. The Financial Services Operations segment primarily provides finance to dealers and their customers for the purchase or lease of Toyota vehicles. This segment also provides retail financing, retail leasing, wholesale financing and insurance, credit cards, and mortgage loans. The Other Operations segment

Service quality represents a fundamental aspect of delivery, which strongly influences consumer satisfaction and, as a result, loyalty. In today’s global market a customer’s service expectation has to be met and exceeded eventually in order to retain customers as well as achieve success. Perceived quality of a product or a service is becoming one of the major competitive factors in the business world and has led to the innovation of the ‘Quality Era’ (Peeler, 1996). In simple words, the comparison of customer expectations with service performance is service quality. On the other hand, customer satisfaction is defined as a pleasurable fulfilment response toward a good, service, benefit, or reward (Oliver, 1997). Both of these