Toyota 's Global Sustainability

Better Essays

Toyota 's Global Sustainability For this Capstone Project, a foreign company (Toyota Motor Corporation) was chosen that trades on the New York Stock Exchange. This paper will outline how Toyota has become one of the world’s leading brands through the fruitful use of its global strategies. As a result, the main focus of this project will be on Toyota 's global sustainability.
Part One: Overview of Toyota Toyota Motor Corporation, (in short: Toyota) was founded in 1937 in Japan. It is one of the largest automobile manufacturers in the world based in Aichi, Japan. Toyota is also one of the top 20 brands in the world. As of August 2016, Toyota had approximately 350,000 employees all over the world, and in February of the same year, it was …show more content…

Since 2009, Toyota has established itself as the best manufacturer and marketer of hybrid vehicles. In February 2017, the worldwide cumulative sales of Lexus and Toyota hybrid cars reached 10 million, making it the highest selling brand of hybrid vehicles. Toyota’s another top quality hybrid car brand Prius also achieved the milestone of 6.5 million pieces sold globally as of February 2017 ("Toyota: Our Company", 2017). The company trades on all the stock exchanges of Japan. In addition, it actively trades on the LSE (London Stock Exchange), and also on the NYSE (New York Stock Exchange). Toyota has more than 220 affiliates and 550 consolidated subsidiaries all over the world. The company also received numerous influential industry awards for its rigorous quality management and production efficiency. Toyota is well-known for its mass production and marketing strategies, targeting almost all the market niches in the global automobile industry. However, in recent years, the company produced more sedans, minivans, and hybrid cars than its other forms of vehicles due to the rising demand of these cars among the customers of the world ("#10 Toyota Motor", 2017).

Part Two: Outline of the Capstone Portfolio Project As mentioned earlier, this project will mainly emphasize on the global sustainability strategies adopted and used by Toyota. The following sections and subsections will provide

Get Access