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Training in Mahindra

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SYNOPSIS OPTIMIZATION OF FUNCTIONAL TRAINING PROCESS at Mahindra & Mahindra, Swaraj Division, Mohali. Companies have found that investment in human capital in the form of training and development yields high returns. The ones that recognize the value of their employees and place a new emphasis on education and training are becoming more competitive, successful, and profitable as a result. Training can be broadly divided into 2 categories: Behavioral Training: This training is given to employees to improve their softskills and inculcate managerial qualities in them. Functional Training: It is job-related training. It focuses on the work to be done. It systematically uses selected, structured and documented workplace experience, combining …show more content…

That is how the idea for development of what was to become Swaraj was initiated. The first prototype was ready in May 1967 and by April 1970, field experience of over 1,500 hours had been gained. At that point, it was decided to christen a name for the product – signifying Indian, easy to pronounce and signifying power and grace. The name `Swaraj', was approved by the then Prime Minister,.Mrs.Indira.Gandhi. In 1970, the Government of Punjab acquired the Swaraj tractor's design and established Punjab Tractors Limited (PTL). The tractors were produced and sold under the brand name of Swaraj. In 2007, Mahindra & Mahindra Ltd. acquired majority stake in PTL, and in Feb 2009, it was merged into M&M as the Swaraj Division of Mahindra & Mahindra. Outline: Swaraj has been manufacturing tractors that serve the need of their buyers in agricultural as well as commercial operations. Their product range starting from a 22 HP category tractor to a 72 HP category tractor straddles every HP category requirement of their customers. The brand enjoys a strong equity in the market and commands a market share of close to 12%. The brand is known for producing tractors that are powerful and reliable. Presently, there are more than 7,00,000 satisfied customers of Swaraj in the 4 country. Swaraj tractors are also exported to various countries including Bangladesh, Nepal,

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