Travelodge: The Rise And Fall Of The Icehotel

The live style of people changed and they have more leisure time than before. They are aware that group vcation are avilable at good price. The industry is less than 10 years old and the market penetration has barely begun. There are unlimited groups available who are looking for group travel. TTG will provide deluxe tours to prime groups. fancy hotels and air transportations. TTG will market its group tours to travel agents. There are positive cashflow in this business. It will allow for expansion without additional financing. The “back to back” will allow a substantial saving on air fare and also a better price to the hotels because the rooms are utilized all the time.TTG can sell vacations at savings of 35% or

The ice helps the reader to be able to connect with the inner feelings of the narrator’s inner conflict with himself.

In the early 1980s, modern vertebrate paleontology and geology was applied to the question. Studies showed that various portions of the 'corridor' were blocked by ice from between 30,000 to at least 11,500 BP (i.e., during and for a long while after the Last Glacial Maximum). Since sites in Alberta are less than 11,000 years old, colonization of Alberta occurred from the south, and not along the so-called ice free corridor. Further doubts about the corridor began to arise in the late 1980s when sites older than 12,000 years (such as Monte Verde, Chile) began to be discovered; and clearly, people who lived at Monte Verde could not have used an ice free corridor to get there.

The hotel chain, Astor Lodge and Suites, Inc., operates 250 properties in 10 western and Rocky Mountain states. The company’s customer base primarily comprises business travelers. In addition, the locations of the properties surround airports, large regional shopping centers, and major highways close to suburban industrial sites as well as office complexes. Projections of 2005 fiscal year forecast a fifth consecutive year of a gross loss for the firm. The estimates include an anticipated $422.6 million in company lodging revenues but a net loss of $15.7 million for 2005. As a result, Joseph James, president and CEO of Astor Lodge and Suites, Inc., initiated a challenging goal for executive management to devise a strategy achieving net profits in two years and sustaining positive growth in the future.

This report will be providing a detailed analysis of the existing Budget Hotel market, and how to improve the competiveness of the Travelodge UK, the second largest Budget Hotel chain in the United Kingdom, Second Premier Inn. This report will contain the following, a profile of the organisation’s current target market, which will include demographic, psychographic, geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most important and relevant factors that could have an impact on the business. Once the pest analysis has been completed, the report will be concluded by recommended changes to the marketing

Premier Inn is the name of a British Budget Hotel chain running the largest hotel brand in the United Kingdom. Hotel chain is running 690 hotels with more than 50,000 rooms built in different countries. The hotel chain listed in London Stock Exchange in 1987 with brand name of “Whitebread” and started trading of its services under the chain of “Travel Inn” in order to compete with travellodges. Business operation of Premier Inn is not only limited to city centers but also covering suburbs and airports locations Hotel chain is following the expansion and acquisition policies since the time of its inception and acquired hotel chain named as Premier Lodge in 2004 (Whitebread, 2013). This acquisition increased the number of hotels and the profit as well. Premier Lodge was running with 141 hotels and contributed 70% of the total profit of “Whitebread”. Target market of the hotel chain is not only the leisure visitors and families but also the world business class seeking countless business and travel facilities. Award winning business services, comfortable sleep on king size beds and delicious breakfast are further adding value for the hotel chain while elevating the status of Premier Inn to be the first choice of families and business class to take their stay decisions at Premier Inn. The ambitious and high paced profitable progress of the Hotel chain is opening new ways of expansion and development. The hotel chain is therefore, planning to increase around 45% i.e. 75,000 rooms

Manage rather than own hotel assets. Invest in projects that increase shareholder value. Optimize the use of debt in the capital structure. Repurchase undervalued shares.

The airline industry is greatly influenced by the the travel and tourism trends across the globe. The World Travel and Tourism Board states that the the level of tourism is likely to grow even as the years progress. The growth in the level of tourism is expected to grow at a level of 4.5 per cent annually. This is expected to continue upto 2017. Thus the organization should fully prepare it self and take over the tourism market.

The fixed cost of VG is about $150 million. The cost for the trip is expected about $100 thousand to $130 thousand per person, so the contribution is from $100 thousand to $70 thousand per traveler. The break-even points of VG are expected to fluctuate from 1500 to 2143. This means that in terms of conservative analysis, VG can get profits only after 2143 customers enjoy the suborbital trip. While the optimistic way showed that the necessary amount of customers is only 1500.

There are many recommendations that it has to consider for the next three years. For instance, it has to reduce its cost to the customers. This will facilitate in ensuring satisfaction of customers as a result of affordable prices. Second it should establish other travel branches in different parts of the world the organization may use $3000 for the expansion. This will facilitate in attraction of a large market share which will result to increased profit. The organization should also ensure that it advertise all its services through various media services that will meet many customers with an aim of convincing them to prefer their services as compared to those if other organizations.

The global hotels issue is that the cost on hotel spending is high. The annual total spending in 2003 was €70M. Although Betapharm has a global travel agent, employees are acting as independent agents when making hotel reservations. Each employee has his own set of preferences and criteria. The company has a large supply base of over 1,500 hotels currently being used. If Betapharm changes to

InterContinental Hotel Group is a hotel company with over 350,000 employees working in 100 countries. It has over 5,000 hotels globally. One of IHG’s brand is the Holiday Inn, the Holiday Inn’s international headquarters are in Americas, Europe and Australasia. In London, UK, there are 72 hotels with the Holiday Inn or Holiday express brand. The InterContinental Hotel Groups structures their business into sections depending on what the hotel’s aims are. For example, the Holiday Inn Resort is abroad with outdoor swimming pools, it’s a very holiday place when you can spend 1-2 weeks there where the Holiday Inn is a place to stay over for one night or even the weekend. These two hotels have the same brand but different aims.

In the bitter cold of Canada’s winter, my father and I traveled through the woods on a task. This Christmas our task was to put a little change in the world, so we made supply bags to give to the needy. These bags comprised of blankets, canned food, water, and an inflatable pillow. My father woke me up before dawn to start the trip to the town. This trip took ½ a day on a cart behind a horse, but since the snow fell early it would take us twice as much time. We followed the elongated dirt road deep into the night. Here we came upon our first trial.

In this case, I assume that market research has already been conducted and that the potential for this hotel business to grow and thrive exists, that’s why it was bought in the first place. However if a market research has not been conducted it will be one of my priorities. I would advise that before any money is spent on this chain of hotels a comprehensive market research is conducted in order to understand the market and what product or products would be suitable for this market. The market research will indicate whether Brunt’s hotels will need to change its brand or not, change its advertising and/or marketing strategy. It will also be important to understand the economy of France and the holiday habits of the French people and their spending habit in relation to accommodation.

”Ice Break” is a short story, written by Astrid Blodgett in 2012. The story illustrates the importance of choices, love and family. Moreover, it is a story that explores, whether destiny is a fundamental and inevitable part of life or every day has a string of different possibilities and eventually is defined through our decisions.