Truck Drivers Stereotypes

The image for Ram is tough, rugged, and reliable. During the Super Bowl in February, Ram aired a commercial where they targeted the American farmer. In general, the target audience for Ram trucks are males. They market to the males who want a big, tough, rugged truck that looks mean and lasts. The commercial for the Super Bowl showed this ruggedness and showed the trucks running from sunrise to sundown which implied that they are hardworking and reliable just like farmers. Ram tries to appeal to the serious truck buyer by giving them options that are important to people who are using their trucks like farmers, construction workers, hauling companies, etc. They boast the fuel-economy leading V-6’s because in today’s economy, the price of fuel and the mile per gallon is important to buyers. Ram focuses on this area and markets to the consumer who is looking for a fuel efficient truck. Ram

Dodge Ram Trucks, a division of the Chrysler Group created in 2009, focused on the public needs with the pickup truck. In a male-dominated truck industry, approximately 11% of pickup trucks in the United States are registered to females. With such a small number of percentage of women truck owners, Ram debuted a television advertisement. In 2015, during the 141st Kentucky Derby to appeal to female buyers. By doing so, they inspired women to break the stereotypes, specifically the male-dominated truck industry. Through its carefully incorporated narration, Ram appeals to the courage of women through aural and visual techniques and utilizes specific examples of females, who overcame obstacles in their profession, to provide further inspiration and create a valuable rhetorical commercial.

The commercial uses fear as a stimulant for people to buy the Chevy truck so they will survive. At the opposite of fear is the opportunity of feeling safety since a driver of a Chevy would feel safe since a Chevy driver is supposed to survive in this imagined apocalypse. When the song starts to play in the commercial it gives a sense of victory by surviving, leading people to the thought that driving in a Chevy would make someone feel victorious and successful when they drove this vehicle; giving people a feeling that they may feel is missing from their lives. Chevy does an excellent job of playing on people’s emotions through the music, imaging, and the dialogue within the commercial. The General Motors Company, the owner of Chevy, uses the tools of Ethos, Logos, and Pathos to reach the audience in such a way as to convince them that they must buy a Chevy truck to be a good person and to feel safe and

Ram Trucks, founded by the Chrysler Group in 2009, was created to focus on the public needs with the pickup truck. In a male-dominated truck industry, approximately 11% of pickup trucks are registered under females. With such a small number of women buying trucks, Ram debuted a television advertisement, during the 141th Kentucky Derby, to promote their new truck to women. By doing so, they inspire women to break the stereotypes, especially the male-dominated truck industry. Through its carefully incorporated narration, Ram appeals to the courage of women through aural and visual techniques and utilizes specific examples of females, who overcame obstacles in their profession, to provide further inspiration and create a valuable rhetorical commercial.

The fact that every American watching the commercial relies on farmers gives the audience a logical way to relate to the importance of farmers. Just like our country relies on farmers for food, clothing, and other products, the common farmer relies on Dodge Ram trucks to help them carry out their day to day tasks. The most important task of a farmer being to provide for the people in their families and well beyond. In order to captivate the audience and show this, the commercial provides pictures of farmers using a Dodge truck to help them carry out their daily farm work. In addition to pictures, Dodge shows the reliability and utility of Dodge Ram trucks through describing their strong, yet gentle quality. This

The hillbillies are the most stereotyped of the rednecks. Television depicts the hillbillies as primarily being incestuous, no teeth, gun shooting, and trashy yard people. Most people in today’s time believe that

On the other hand, the truck driver typifies the corrupt government which oppresses those weaker than it, for little or no benefit.

The exhibits of the cabin and the wilderness indicates the desire of the settlers building homes out of pure wilderness, using their imagination beyond the stars to achieve and continue to strive and progress. The fresh crisp air invading the Americans to feel free to do the impossible, to dream and believe that the sky is the limit. The Chevy Silverado ad is a representation of what the American spirit is all about and how it has been a huge part in our history. Also, the captivating scenario of the open, empty land background manifests a different timeframe with no technology. The display of the red pickup truck in front persuades the audience to swallow and give into the Silverado, indulging them to believe in the capacity of doing more such as traveling, being able to relocate and explore. It also embarks it by having smarter components which makes it easy to navigate the land, and is strong to hold the impossible. The security blanket that twisted over the audience is into making them feel secured because somehow the trucks components can be related to the logic, and sympathy of a mankind. The components that were assembled into the ad were not vividly specific, but they were definitely tied into American values, which is a representation of the American spirit. The Chevrolet Silverado embodies the mindset of exploring new frontiers with great optimist and

If they are too tired they stop driving and sleep at a hotel for a night. Since drivers will be more aware after a good night’s sleep, lifted truck drivers would have to have more money because lifts are expensive causing the driver to be more likely to have

<br>Ford appears to have made a successful effort in reaching its target audience in this advertisement. Not only did they appeal to at least three of the basic needs men tend to express, but it also opened the door for future advertisements to further explain other benefits of owning such a truck

Dodge used visual cues and the words of Paul Harvey’s to promote a truck that performs well in every abuse that it encounters. Dodge also managed to drive home the idea that farmers are extremely

I own a Ford truck. So I know what I am talking about when I speak on this subject. I agree with the Ford Truck commercials. The best selling, best built trucks in America. I really can't speak to the quality of today's Ford truck, however. With all the changes in the industry, changes within Ford itself, not to mention today's disposable society...

Country music is a stereotype for another time, but it will become relevant in my final report. To come back from that tangent, cowboy boots are automatically associated with the agriculture community. I am guilty of this. Whenever someone comes into the deli I work at wearing cowboy boots, I automatically try to guess what kind of operation they own. I see this stereotype in the comedy special I am watching as I write this assignment.

This example does not only follow cowboys it follows men in general in our American society because a man who is always working or has something going on after work is just hardly at work can be said to be uncaring and unloving of his family. This is a perception that many men may face but what people don't see is that they may not be at home because they are working longer hours for a better life to their family or other stuff. Even though some men may be out late or hardly home because other stuff and because of those men bad perceptions are made our American society will but should not judge all men like

Truck drivers are essential to this country’s economy. Truck driving is one of the only ways that this country has found to transport most of the goods we produce. There are many flaws in the other ways we transport goods. As the demand for supply goes up the demand for truck drivers will go up as well. Driving a tractor- trailer or a semi- trailer is a great career because of the job outlook, the work environment, and the benefits and compensation.