In this era of globalization, many companies and organizations often heavily dependent on the international trade which are the main industry to keep their business running. Indeed, even with information on how the business can grow internationally, some business frequently fails to keep up the importance of cultural understating in the business itself. Further, it is often leads to the lack of understanding and decreasing of performance to achieve its goals. In this essay, the writer will describe the importance of understanding the cultural difference in business communication. Further, the writer also emphasizes on the three major issues that is commonly forgotten, such as Cross cultural communication issues, workplace etiquette issues, …show more content…
Now and again, these topics may convert into changing desires for business organizations and arrangements. Based on the changing desires and needs and wants, “people 's purchasing behaviour ultimately, are shaped by their environment and their values. Therefore, when you are creating new products or services in different countries or regions, it is important to conduct research beforehand about the target market. Consider characteristics like the role of gender in the culture, their decision-making process and what they value the most”(Innov8 Education Solutions, 2017). Based on that, it is clearly stated that the importance of understanding the different culture is just cannot be ignored, and should be implemented to enter the market also understanding the consumer’s behaviour in the market. Besides, the importance of understanding the cross cultural communication through the brand that the company wants has to be accepted in the cultural or even in the society.
Workplace etiquette issues happened frequently because of miscommunication and mistreat shown among the workers and staff who hold a position in a company. Indeed, there are many companies that have been established and continue to grow, however there is also some company that only last than 5 years and then goes bankrupt. This is a nature of the business, however, from enormous associations of privately owned
From a relative perspective, effective communication proves imperative in aiding efficient business transactions. The different cultures and nations involved in the launch of the fast-food franchise should aim at understanding one another’s culture despite their differences between culture, language, and way of life. To begin with, proper channels should be put in place to communicate important factors concerning the business without necessarily having an interpreter. In equal measure, some challenges present themselves during the presentation to the various individuals involved with the firm. For instance communicating may prove difficult putting into consideration that not all persons can speak fluently in English. Additionally the fact that American culture is typically made up of low-context practices, it may appear rude and ill-mannered for persons who originate from high-context cultures. A good illustration of the above-mentioned factor is that Chinese culture dictates that individuals should engage in typical chit-chat before getting down to serious business. In this instance, if the individual from any cultural background jumps in immediately to address serious matters, he or she is viewed as rude and insensitive.
It is crucial for today's business personnel to understand the impact of cross cultural differences on business, trade and internal company organization. The success or failure of a company, venture, merger or acquisition is essentially in the hands of people. If these people are not cross culturally aware then misunderstandings, offence and a breakdown in communication can occur.
Interpersonal communication held great prominence in daily human interactions, as it was a path to building a relationship and exchanging ideas and feelings. Although achieving a more effective communication would be the goal, there was no single answer to this pursue. A certain style of communication could be evaluated differently under various circumstances or in distinct cultures. Therefore, examining and reflecting on how one’s culture impacted each area that contribute to interpersonal communication was essential to gain a better understanding with cognitive complexity.
Findings – Results reflect that for a product to be communicated across cultures different dimensions has to be taken care of because of huge cultural difference prevailing. Organizations have to carefully examine these factors to successfully design advertising appeals for a product to be adapted globally because of the cultural sensitivity attached to it.. Eventually, organizations would have to create differentiation based on psychological attributes based on value dimensions.
There are many different impacts that culture has on the way business is conducted; cultural systems of values and beliefs lead to specific interpretations of events and interactions, and different demands and expectations for business relationships often exist for individuals from different cultural backgrounds. Engaging in international and multicultural business requires a level of understanding and awareness of specific cultural issues that might arise due to different customs, perspectives, and values, and a general awareness of the influence of culture is a good thing in business as well as it allows for ongoing learning and consideration without rushing to judgment. Through both a specific and a general understanding of cultural issues in business, more effective strategies for conducting business on an international level can be developed and implemented. The following paragraphs provide specific examples from four differently cultures, identifying the importance of cultural understanding in all international dealings.
Cultural influences are the most difficult and essential modifications confronting international marketers. Marketers are confronted with different attitudes, lifestyles, beliefs, languages 'all of which will affect the implementation of the marketing mix.
The objective of this presentation is to provide meaning and reasoning to the purpose and importance of cross-cultural communication (also known as intercultural communication) competency, and to explain the importance for institutions and organizations to not only provide cross cultural education and training effectively, but to also incorporate it into their ethics and corporate responsibility policy and procedures, as it affects and pertains to business relations, community
In this era of globalization, people from different countries, cultures, languages and backgrounds are now communicating, meeting and doing business with one another more than ever before. As people are starting to move together, it is necessary for them to have cultural sensitivity. Cultural sensitivity is being aware that both cultural differences and similarities exist between people. These differences and similarities involve attitudes, behaviors and communication styles. This need for cultural sensitivity has become even more important in today’s society as many countries are starting to expand globally. This essay will explore three reasons why cultural sensitivity is an important characteristic in today’s globalized education institutes and workplace. It will mainly focus on international commerce, work etiquette and growing global education.
Culture within the society helps to develop values, norms, languages and protocol that influence behavioural pattern of the people living in the same society. It has been assessed that culture is among the prime factors that can have major impact on the effectiveness of the communicational process. Many studies have highlighted the fact that culture influences the way of thinking of an individual that can have major impact on the communication pattern of the strategies (Mazanec et al. 2015). For that reason, organizations often try to develop effective strategies to utilize cultural diversity for capturing different perspectives to a particular decision. Specifically, globalization has made proper management of cultural diversity is necessary within organizational structure. In this study, the focus will be on different perspectives of cultural diversity in order to provide an in-depth analysis regarding effective cross-cultural communication. The study will also focus on highlighting the kind of strategies that the management of different organizations will utilize in order to develop appropriate cross-cultural communication. It will also provide an idea regarding the effective management of cross-cultural communication can have on the effectiveness of the operational process of organization. Furthermore, the study will provide an idea regarding the impact of
In this section the theoretical arguments on corporate culture by Schein will initiate a discussion on the role of corporate culture in intercultural communication. The discussion will serve as a basis for an assessment of how well the corporate culture is transferred and shared between the Danish headquarter of Flying Tiger to the Japanese partner Sazaby league Ltd. Following the arguments of Schein, it can be concluded that a unified constructive corporate culture is strengthening the performance of firms. When the earlier statement of ‘culture is communication’ (Smith, 1966) is taken into account, it can be deduced that effective and good communication is dependent on a strong and constructive culture. Thus corporate culture and communication
I decided to choose this topic because in the modern world, where globalization takes over the economy, the cross-cultural communication is becoming increasingly important subject to address for organizations and especially for its Human Resource Management. Whether it is a multinational company with subsidiaries all over the world, or a manufacturing company with distribution network across continents, or just a wholesale company expanding to new markets, all of them may encounter cross-cultural difference problems among employees, with clients, with superiors, etc.
Establishing and maintaining good relations with others and particularly the customers and potential customers is very important in becoming a successful business person in whichever sector one is engaged in; be it technology or finance. However, due to global cultural differences, companies may face several challenges when aiming to expand and become more competent in the market. Therefore, one should seek diverse cultural knowledge from a certain environment before engaging ones business in that specific area.
Nowadays, in the time of globalization, different types and levels of cross-cultural communications are now increasing constantly and appearing frequently in negotiations, trades and social events. As a result, culture has become significantly important in the field of business communications. However, the culture differences among people often lead to incomplete information and even unnecessary some misunderstandings and embarrassments. In the worst case, they may also cause disagreements and contradictions, affecting the efficiency of the business event. Therefore, analyzing the possible effects of culture differences to business communications and finding the most accurate way to communicate in the business field have become a serious, new topic in the whole world.
Over the past decades the business world has become more globally interdependent due to the globalization and technology, one of the main business challenges that an organization faces today is cross cultural communication. With increasing numbers of business opportunities across national borders, many organizations tend to expand their business operations abroad. Consequently, there have been significant business competitions. In order to win in this competitive business world, communication is the most fundamental element. Cross cultural communication is defined that it is part of the intercultural communication and has to compare how people communicate across cultures (Browaeys and Price, 2008). Furthermore, according to Huang (2010,
Lack of intercultural communication leads to the difficulties in aspects of business negotiations, managing conflicts and expressing disagreement. The proper usage of intercultural communication should be maintained for further decision making and growing the business internationally. The goal is to attain