Introduction
The company that we will discussed in this paper is Unilever Indonesia.Unilever Indonesia was founded on 1933. It has grown to become one of the leading companies for personal care products and foods and ice cream in Indonesia. The series covers the products of Unilever Indonesia famous brands in the world such as Pepsodent, Lux, Lifebouy, Dove, Sunsilk, Clear, Rexona, Vaseline, Rinso, Molto, Sunlight, Walls, Blue Band, Royco, Bango, and others.
Management Education and Leadership
As Alvesson (2013) stated, “What the university offers is often perhaps not guaranteed improved intellectual skills or knowledge but rather credentials: a diploma that signals employability and basic work discipline, but that often has uncertain
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2. Cause-Related Marketing
The company has commited to donate a certain percentage of their income to a social activity based on the amount of product sales.
3. Corporate Social Marketing
The companie develop and implement a campaign to change people’s behavior with the goal of improving public health and safety, protecting the environment.
4. Corporate Philanthropy
The company provides a direct donation to charity in the form of a particular society.
5. Community Volunteering
The company supports and enourages employees, associates retail merchants, or a franchise holders to set aside their time voluntarily to help community organizations.
6. Social Responsible Business Practice
The company carries out business activities beyond those required by law and carry out investments that support social activites with the aim of maintaining the well-being of communities and the environment.
To undertake CSR, Unilever Indonesia created Yayasan Unilever Indonesia (Unilever Indonesia Foundation) which focuses its acitivities on four main programs, which are (1) Public Health and Education, (2) Humanitarian Aid Program; (3) Small Medium Enterprise Development Program; and (4) Environment Program. These programs are set by Board of Directors (BOD).
Those programs are base on four main principles. First, the principle of relevance. The programs are developed in harmony with the business. Second, the
The Charitable Giving program at lululemon athletica is committed to raising awareness of charities in the communities in which it does business. Guests decide which local charities they would like to support and the store then selects up to eight of these to be part of the program. lululemon athletica is also committed to the Centre for Integrated Healing, an organization dedicated to holistic treatment and prevention of cancer, and Silken Laumann’s community-oriented Active Kids Movement.8
PROVIDE custom services such as in-store workshops and personalized promotions so that customers are retained to generate repeat purchases and make referrals.
Both companies have presented their passionate interest with the use of corporate social honesty practices, which is noticed by all the involvement in community services, including the many donations of education and
The other purpose is carrying out awareness campaigns to establish a solid partnership with active community corporations. This goal has several underlying causes; the main one is the large number of children who are deprived of the simplest form of therapy they are so deserving of, because it is too expensive. Therefore through the relations with these corporations I will attempt to start a fundraiser to cover the needed expenses for the above mentioned category on an annual basis.
Now, they are expanding into the culture and that principle, as well as the success they create, to helping improve the communities in which they as well as their clients live and work. That means accepting responsibility to help address some of the most pressing problems facing those communities, and providing opportunities for those who work with us to do the same. Starting in 2016, Advisors Excel has made a commitment to deploying a group of approximately 50 employees one afternoon a week to help in the community. Whether it’s helping at the local food bank, volunteering at the Boys and Girls Club, assisting with neighborhood cleanup efforts and helping organize and staff, community events, Advisors Excel will donate roughly 5,000 hours of volunteer time to its home community every year. They believe in making an impact — for their clients and those they serve, and for our communities. In 2015, Advisors Excel committed $500,000 to Feeding America®, the nation’s largest
The company has even financed the purchase of promotional items for the benefit of the
CVS, a national pharmacy chain, works not only in but also with the community. The company focuses on the betterment of society. Its extensive Corporate Social Responsibility strategy, entitled Prescription for a Better World, places CVS at the center at a variety of mainstream issues. The three focal points of its CSR plan are the environment, the economic opportunities for citizens, and the health of the community (Novick O’Keefe 2014). CVS has a whole department focused on CSR, called CVS Caremark, which houses the CVS Caremark Charitable Trust. Their many projects include the end of Tobacco distribution, the betterment of school and local health care, sustainability, and charitable events.
The company believes in always giving back to the surrounding community. They have programs such as Partners in Time (an employee volunteer program), Cause Marketing, Corporate Giving, and many more. The company is proud of the community service they have been involved in and the amount of donations they have given throughout the country.
The promoted charitable attitude and encouragement are a highly admirable feature within the company and exhibits the genuine nature of caring for people. The support to disaster relief affected areas, youth involvement, and contributions to the less fortunate living in shelters or decreasing the feeding the hungry, or food drives bring a healthier tomorrow within our country. Community investment will yield high profit margins and/ or positive opportunity costs results are being demonstrated consistently by UnitedHealthcare by their actions, financial, and awards they have earned.
Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible
This entices the viewer to continue to find out why, how, and where this is happening. The easy access to get facts, donate and read the top stories of events is at the viewer’s fingertip. The tab of “About us” has all the information for transparency such as mission, core values, accountability, history, the board, and financials. (About Us, 2016) The list is meets the requirements of Peter C. Brinckerhoff “to be easily accessible on your Web site.” (Brinckerhoff, 2009) The mission statement is short, to the point and describes what they are striving for. The core values are presented in a manner for all to understand and read. Our philosophy is well stated and has vision for change link. The vision for change shows diagrams with framework. The question of who, how and why are answered. (Vision for Change, 2016) As we tap onto the next tab “Donate” the easy access to donation is at your finger tip as well. You have the chose to donate at levels or to just make an “other” donation amount. The site is locked, secure and has the stamp of BBB creditability. It states how much of your donation will be spent for those in need and that it is tax deductible. The option of using the online donation form is not the only way to donate. The information for calling, PayPal and mailing in the donation is available. (Donate: Give now to change lives, 2016) Now let’s take a look at the
My organization is iHeart Media. At iHeart Media, we do not have a working mission statement, however, there are core values of philanthropy that personnel work hard to accomplish. iHeart stands for community efforts and diversity in the work staff. According to my company website, community programs are developed on the impression that through public awareness and education we can drive focus and action that directly confront present compelling issues (2016). Subsequently, iHeart’s national campaigns chiefly can be categorized under family and social impact, health and wellness, education and literacy, and music and the arts (2016). I work in the sales department and my department continuously strives to include the community on many sales
Another problem involves the increased time required to identify a given issue, as well as the best practice to formulate and pass a given message. Finally, the hospital faces negative perception by the local patients, which is generated from individual beliefs and perceptions. To curb these challenges, the SickKids Hospital has developed a suitable financial base such as appropriate shareholder and investor inclusion to raise funds for their physicians, communication platforms, and education to alter the perception of the local individuals (Wong, 2012). Together with the inclusion of varying investors, the hospital has broadened its services to include indulgence in charity work. This enables the hospital to develop suitable corporate social responsibility strategies that boosts its finances. In additional, the charity work enables the hospitals to develop a suitable consumer environment that links its operations to its performance and productivity objectives. Donations and Christmas gifts have also contributed largely to funding the SickKids Hospital. Corporate programs within the hospital have been developed to ensure that donations and gifts are accepted at a specified time with suitable compensation for individuals who offer the
This year this company is focused on an organization called International Justice Mission who work to free people from slavery.
The program refers and links consumers to resources where they can be involved with the community such as wellness walks , food drives , coat drive consumer advisory board where consumers express their concerns and ideas among a room of their peers which they gets incorporated into future activities, this also encourages consumers to