Unilever

2565 WordsMar 29, 201611 Pages
Table of Contents Global Networks and Innovation of Unilever Company 3 1. Introduction 3 2. Internationalization strategy 3 3. Visualization and interpretation of the parent-subsidiary network 4 3.1 Betweenness Centrality 5 3.1 Density of Network 7 3.3 Degree Centrality 8 4. Analysis of the organization’s Network 8 4.1 Locational aspects 8 4.2 Activity aspects 9 4.3 Size aspects 9 5. Implications for the innovation strategy of Unilever 9 5.1 Meeting consumer needs 10 5.2 Introduction of new products 10 5.3 Sustainable Innovation 11 6. Conclusion 11 References 12 Global Networks and Innovation of Unilever Company 1. Introduction Unilever is one of the best companies with its headquarters in…show more content…
Also, Unilever strategy to introduce products into Latin America, North America, and Asia-Pacific has helped in increasing the contribution of the total revenue by an average of 20 percent (Weingardt, 2007). 3. Visualization and interpretation of the parent-subsidiary network Unilever has subsidiaries in Europe, North America and other regions of the world. Some brands of the company such as Lux soap are sold even in Cambodia and Albania where the corporation does not have any industrial operations of its own. The company has a presence in 75 countries where business is done through one or more operating industries and 500 companies make up the overall Unilever group (Moreno, 2015). Social network analysis is an ordinary complement to many management consultant offerings valuable perceptions both during the study and execution phase. There are several uses for social network analysis. SNA can also be used to advance innovation; SNA can be used to determine the level of idea sharing between groups, to help you create an innovation team. This aspect of SNA has been adopted by Unlivier in the project “Socilyzer” which involves identifying and supporting persons in the network, as well as looking at which groups would be more effective if they could converse severally.

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