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Unit 1 Weekly Quizzes

Satisfactory Essays

Unit 1 Week 1
Question 1 (1 point)
When marketers focus on trading things of value, they are referring to:
Question 1 options:

creating value

promotional offers designed to stimulate barter

price charged adjusted for currency rates

location where products and services are traded

the exchange process
Question 2 (1 point)
Charles had developed a new piece of machinery that is easily configurable to the manufacturers changing specifications. His product is superior to anything that exists on the market. Which of the following decisions is NOT one of the key marketing decisions (4 P's) he will have to make?
Question 2 options:

What price to charge?

How the machinery will be promoted?

How often competitors machinery typically fails? …show more content…

Question 11 (1 point) Walter is the new General Manager for a small accounting firm, he expects everyone to adhere to the highest ethical standards. He was surprised when he found the firm did not have a formal code of ethics, but he did find a set of values, the basic starting point for creating a _________________.
Question 11 options:

social commitment

contract

business ethics bonus

ethical retreat seminar

strong ethical climate
Question 12 (1 point) A system of controls that rewards appropriate behavior and punishes inappropriate behavior is important to most organizations. This type of system is implemented in order to support a climate of values and ethics. But before the rules are in place there must be:
Question 12 options:

weekly reminder seminars to enforce guidelines.

a Web site where employees can vent their frustration over lapses in ethical behavior.

commitment from customers to accept these rules.

a vendor screening process to ensure every firm in the value chain acts ethically.

a section on values and ethics included in the mission statement and a set of explicit rules in the company's employee handbook.
Question 13 (1 point) Firms that are more socially responsible tend to:
Question 13 options:

make greater utilization of business development consultants.

offer more goods and services than firms without strong ethical climates.

invest more in sales training software.

have lower profit

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