Unit 4 D2

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Task 6 - Analyse how work experience can provide support in gaining a realistic understanding of the engineering sector – job roles, skills, travel, salary, colleagues, personnel, expectations, management etc.

Assess strategies and methods used to minimise the harm to children, young people and their families where abuse is confirmed (M3). Justify responses where child maltreatment or abuse id suspected or confirmed, referring to current legislation and policies (D2)

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

In this task, I will be evaluating how managing resources and controlling budget costs can improve the performance of a business. I will also be exploring the strengths and limitations of managing resources and budgets.

Market research indicates decisions made by a business, in this case Tesco, by helping the decision makers understand undercurrents of its market. This process involves research done on customers, competitors and the overall marketing environment.

Marketing research is the method/methods that connect the clients, buyers and users to the marketer through data found from research to find and outline marketing opportunities and dilemmas. The general aim of marketing research is to recognize and evaluate how altering the marketing mix which is comprised of 4 features: product, price, promotion and place, influences customer behaviour.

Identify what consumers might want in the future, thus making more informed choices to be one step ahead of their competitors.

Marketing research defined is “the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company” (Kotler & Keller, 2009, p. G6). Juice Guys methodology to obtain

M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: •

I am going to evaluate the market research methods I’ve used in P3 to carry out my marketing research into the restaurant industry; I will talk about the strength and weaknesses of the methods. In addition I will also give recommendations for improving the methods and justifications for improving them.

The aim of this study is to identify how KFC get success in UK market through PEST analysis to regain and recover their business and image to expand their market in UK by having understand with the problem that they are facing at political, economic, social and technological to provide the thoughtful service to customers.

This chapter discussed and described the research methods; it will pay close attention to the different procedures and techniques which are used from this research. The research method includes the philosophy, method, design, sampling and data collection process, as well as showing the right direction and the results achieved. And the research strategy will use the data acquisition and analysis qualitative data collected during the research. Then, the results will describe the actual sales data. It also will assess the reliability of the study and summarise its limits.

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

In this market research I am conducting the research on Mutiara Malaysian Restaurant. My main focus for this research is on increase in sales of Mutiara Malaysian Restaurant and the customer satisfaction level. For conducting this research I am going to conduct a survey by giving a questionnaire to the customers coming to Mutiara Malaysian Restaurant for having their meal. In this research I am going to feature all the parts of Mutiara Malaysian restaurant and will check which part is most likely and unlikely among the customers coming to Mutiara Malaysian restaurant. I am going to conduct this research to find the competitors of the restaurant in market and the ways to make Mutiara Malaysian restaurant better than other Malaysian restaurants. As we know that the main success feature of restaurants are the costumers who are visiting restaurants for having meal. The customers help to increase the sales of restaurant and to build a positive image in the market and to check the demand of Malaysian food in the society. This research is mainly focusing on helping Mr Boon Lai Lim to increase the sales of the restaurant by helping him to build a good relationship with