Unit 5 Radio And Commercial Music

During the mid-1900's, daily newspapers and magazines were important sources of information. In the 1940's, the radio supplied another source of media and broadcast to the masses. Individuals spent their evenings tuned into radio stations to listen to accounts of the ongoing war. During this era, daily newspapers were still accessible and still utilized by most people. In the 1950s, television was invented and subsequently became a primary media communications tool. The information broadcast through television was a combination of information from the radio and the daily newspaper. In 1962, satellites offered access to world news. From that point to now, Americans have expanded mass communication to include smart phones and the Internet, as new technology

Yet some readers may challenge my view by insisting that the radio industry is a dying industry and that a new website is a waste of resources. While it is true that the radio industry isn’t what it once was it doesn’t mean that it can’t adapt to the changing times. A new website will help the radio station get with the times. It will also help keep the station financially afloat by bringing in new users and ideally those new users would lead to donations.

Music it’s always changing and evolving and it has also been around forever during the last 150 years we have seen many changes. Thinking about in the past before the only way to listen to music was only trough event or concert so it was quite difficult to experience to listen to music at home until recording disc and vinyl got created Back in the past we used to have Cassette Tapes which were use a lots in car. After that we had Cd’s album which you can still get in the shop but they are not that common like they used be before and then form there we converted to Mp3’s which is a different way to get music and that’s is from the internet. Followed by that they created music streaming services which made a big impact on how to listen

Without creation of the radio our world might not look the same. So the next time you climb into your car and your favorite station pours through the speakers, remember how essential radio used to be in the 1930s. And maybe then, you’ll appreciate just how far we’ve s

I hear people complain all the time [I’m guilty as charged] about mainstream radio – who can blame us when you hear only music from 20-25 artists for the most part, and good songs played to over and over till you turn it when you hear it come on. To top it off we have comments from radio executives coming out like Gary Overton’s comment [don’t even get me started on that one right now, that’s deserves special attention] “if you’re not on the radio you don’t exist” and things like women are the tomatoes.

According to the United Nations Report, 1.5 billion Internet users are male, while 1.3 billion are female. This statistic supports our decision for choosing this specific medium. In Media Mark, we searched both Other Regular Soft Drinks and Sparkling Water. We compared the two reports and selected the highest reach/index numbers. The vehicles we found specific to our target audience are iTunes, which has a reach of 35,600,000 and an index number of 135, ESPN with a reach of 36,455,000 and an index number of 111 and iHeart Radio, which had a reach of 12,771,000 and an index number of 117. Other websites that we considered but did not choose were Pandora (46,726,000/109) and NFL (17,898,000/110). From this research we were able to determine that our target had an interest in music and sports. This further supports our decision to place a larger emphasis on radio.

Mel Karmazin noted: “Every radio comes equipped with an on/off switch.” Not to say that radio isn’t still a valid contender, but times have changed since our parents listened to Top 40 as their primary means of audio enjoyment. Entertainment payola is relatively harmless nowadays, wherein the past it could exert considerable influence (threatening moral creativity/stifling economic components) the Digital Age has seem the rise of consumer choice, and buying power. Fundamentally if no one likes the music, no one will listen, and stations only hurt themselves when they alienate

Nevertheless, with the development of technology, the flourishing situation in the radio industry has been changed.

Unlike any other medium that was developed before it, radio introduced the world to the ability of information to be transferred from one place to another in a matter of seconds. Families would gather around the radio at home every day and night to listen to the most up-to-date news. It created a whole new sense of efficiency that influenced people’s way of life permanently. People received news quickly and in various ways that strengthened their understandings. Radio broadcasting heightened the American population’s intelligence as a

XM had developed the capability to provide 50+ high quality (near CD quality) digital radio channels to cars and homes via satellite throughout the country. Such a service was not available before and has the ability to deliver uninterrupted service without any retuning needed. The value proposition here is high quality and ubiquitous radio broadcast, in addition to the variety of channels which will be of interest to different age and consumer groups and their disparate preferences. XM radio can also show song titles, artist and can be switched on at an ease of a button on the radio. Another possible value proposition

World Connection: How does the use of Internet today relate to the use of radio in the WWII era?

free online radio stations over the last decade certainly supports the idea that anyone can enjoy music. In fact, there are literally dozens of online radio stations available to avid, knowledgeable listeners like you at no charge, yet does one stand out among the crowd? The

iHeartRadio creates a unique value for it’s listeners by employing and retaining the most unique and talented on-air personalities in the industry. Furthermore, the programming department is able to deliver quality content on-air and enhance the listeners experience by offering one-of-a-kind events and concerts with the biggest

Sirius XM also ranks high on the area coverage but not quite as high as internet radio, due to its decreased portability and signal coverage.

Using artists music in advertising is a great way to get exposure for the band and company alike. Using popular and unpopular artists music in advertising has seemingly become a norm in today's society. Companies are able to get popularity from fans of the artists they are using, music producers are able to get popularity for their songs from commercials. It's a win-win situation for both the advertiser and the producer.