Mass Communication in the Marketplace: Despicable Me 2 Despicable Me 2, an animated film distributed by Universal Studios and Illumination Entertainment in July of 2013 grossed $970,065,385 world-wide (BoxOffice, 2014). The film was a success for its distributors and was nominated for an Academy Award in 2014 for Best Animated Feature Film. Chris Meledandri, who is the president and CEO of Illumination Entertainment, has an exclusive working agreement with Universal Studios and does the production and animation work on feature films (Barnes, 2011). Universal Studios will be considered the main distributor of the Despicable Me 2 film and will constitute the bulk of the research completed for this paper.
Universal Studios Hierarchy
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Comcast controls multiple NBC and MNBC news outlets, which provides an example of horizontal concentration of media (McQuail, 2010). Additionally, Comcast has the ability to develop film projects with NBCUniversal, from funding and design to filming and finally distribution and home market delivery with the cable portion of the company making it a vertical concentration as well (McQuail, 2010). Another vertical aspect of the company is the Internet delivery of film and television through the NBCUniversal company, Hulu (NBCUniversal, 2014). All of this media content is supported by Comcast’s technical portion of the company which provides cable equipment and technology to deliver the content to its customers (Comcast, 2014). Comcast and NBCUniversal provide products and services in a concentrated market due to the addition of the addition of Telemundo and their production services (NBCUniversal, 2014). The Latino community has a wide variety of Spanish speaking cable channels as well as the most prolific Spanish production company, Telemundo (NBCUniversal). Supported by the technical offerings of Comcast and NBCUniversal, Telemundo offers programming of feature films, game shows, soap operas, and situation comedies exactly like all of the English speaking networks that Comcast offers in their cable lineup, this is another example of vertical integration with Comcast contributing the funding,
Are you aware that six corporations control 90% of the media In America? The Media Industry is changing everyday, companies must continually change the way they deliver products to the public. Some of the best examples of how companies are using new media to distribute products are Carnival Films, and Youtube. Carnival Film is the production company behind Downton Abbey. You Tube is a video sharing sight that started out as a place for John Q. Public to post his home movies. YouTube has become an internet phenomenon and a distribution point for features film, music videos and TV shows. It is important to understand how the companies use the internet to air the products. More important to us the consumer is to understand who owns
Their statement to mitigate the concerns of market competitiveness is focused on Cable’s subscribers (Comcast, 2014). 4-firm concentration rate for the cable industry in Table 5.1 in the textbook shows the competition level (Besanko et al., 2016, p.162). In the assessment to quantify the impact of Comcast and Time Warner Cable merger, we need to look at the impact of the telecom infrastructure landscape and not the cable subscribers impact because the media companies are expanding to “cord cutters” that streams the contents over the Internet (Thompson, 2012). According to a page that quantifies the impact of Comcast and Time Warner Cable merger, the subscribers of truly high speed internet by the merger are near 50% (Freepress, n.d.). Though the market share of the high speed internet is very high by the merger, this is a monopolistic competition as there are could be many sellers and those sellers can continue to differentiate. For example, high speed internet connection via the cable technology can be replaced by the aerial high speed internet connection provided by telecom companies like AT&T, Verizon, T-Mobile. The aerial cellular based technology like LTE or 5G network which can provide massive data rate and reduced network latency can be positioned
The media industry in the United States of America (US) is one such industry. As a powerful communication tool, the media has attracted many companies but only a handful has grown big. These media giants have dominated the local market and are currently seeking to conquer the global media industry in search of better profits.
This partnership will allow Broadway video to complete projects faster which also being able to utilize teams from both offices to produce the best results for the client (Globenewswire.com, 2015). Along with its recent partnership with Aspera, Broadway Video has also recently launched a Latino focused digital studio. In a partnership with NCBUniversal Telemundo, it will not be creating and distributing the content targeting the Latino community (Verhoeven, 2015). This partnership will help Broadway Video expand the reach of its product to a different community. By getting a product out to this community they then can hope that they will come back and utilize some of their other
To consider children as consumers of Disney is not a new idea. Princess culture “includes a vast array of material objects and media representations, but also marketing rhetoric and weighty expert studies of children as consumers” (Orr 9). If a company gains the loyalty of a child then they have a customer for life. Marketing campaigns “that accompany each new animated feature” for Disney have admitted to “the targeting of children as consumers” (Lacroix 226). Not only do children consume Disney merchandise, like the toys marketed through McDonald’s Happy Meals, but they are also “taught to consume ideas” (226). Henry Giroux calls the films “teaching machines” and “producers of culture” (“Are Disney Movies Good” 53). Disney is the biggest producer of princess culture and the Disney Princess films “comprise five out of six top revenue-generating Disney films of all time” (Wohlwend 10). When it comes to Disney animated films, the princesses are the popular kids in school.
Hulu sets themselves apart from their main competitor, Netflix, by offering the current seasons of shows as early as the day after they air on TV. But, this is starting to concern one of their main investors, Time Warner. Time Warner, is concerned with Hulu’s business model because they fear consumers will drop their “pay-TV subscriptions” (Hagey & Ramachandran, 2016). While Time Warner has a stake in the success of Hulu, they are concerned that Hulu will
How come people think lying is a very Satanic action, yet they do it so naturally? According to the articles, “It’s the Truth:Americans Conflicted About Lying” and “Lies, Lies, Lies” by Paul Gray, Michael Duffy, Priscilla Painton, and Elizabeth Rudulph reveal when lying is acceptable. Lying is indeed not a pleasant thing to do or receive, but can ben used for an alternate purpose.
Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different
However, Televisa isn't exclusive to the Hispanic world, also offering distribution to the United States via a Programming License Agreement with Univision, in order to bring its television content to additional markets in the US. This agreement has brought Televisa significant revenue, which is only projected to increase in the coming years under Salvi Rafael Folch
Growing competition as a challenge represents the various companies that are now entering the market of online media-streaming. Companies such as HBO, Amazon, Google, and Hulu Plus have all began to offer media-streaming on the same electronic devices as Netflix, Inc. Currently Netflix, Inc. remains in the lead amongst its competitors; however, there is no guarantee that this advancement is a permanent one. It is inevitable that emerging companies will come up with creative ideas to gain the competitive edge and receive more consumers. For example, Amazon.com has “amplified
For the past ten years, Hulu has been among the most competitive online streaming services. Beginning as a joint venture created by 21st Century Fox and NBCUniversal to “distribute their television programming over the Internet,” (Harvard 2017) Hulu has expanded generously, offering the four largest broadcasting networks. In the wake of a new television era, Hulu has the potential to serve as a Multichannel Video Programming Distributor (MVPD). The following write-up includes an analysis of Hulu’s current market standings, including an investigation of growth statistics as well as the company’s overall marketing situation.
Throughout this art critique, the painting that will be examined is “The Starry Night”, by Vincent Van Gogh, completed in 1910. The night sky in this masterpiece Van Gogh “The Starry Night” is brimming with whirling clouds, a bright circular moon, and shining and glowing stars. The setting is wonderful and the swirls in the night sky really make my eyes flow easily all over the portrait, also because of the perfect spacing between each of the curved lines. In many ways this art piece is all about contrasts, going from dark blue and black hues to oppose the bright whites and yellow in the sky. There is such great flow in this painting that helps the viewer easily recognize what is what and brings such joy and movement to ones eye. When I look
In recent years, animated programs have dominated the world of film and TV in both America and Japan. These programs, known as cartoons and anime, are some of the most popular forms of entertainment today. Anime and cartoon shows, such as One Piece and Family Guy, have been running for decades and are very well known among society. Animated films such as Disney’s The Lion King and Studio Ghibli’s Spirited Away have also thrived and even surpassed animated television shows in some instances. Both American and Japanese animation industries have flourished, and their cartoons and animes continue to grow in popularity. However, similarities and differences between the two soon arise when compared closely; these observations are often what lead fans to prefer one style over the other as well as shape pop culture.
In order to strengthen its position within the industry, the managers at Time Warner had to complement some of its usual generic strategy with a new strategy by using product differentiating. They need to provide customers with a service or product that will attract them to TW and away from the competition. There was a strategy within the strategy which, is why Time Warner took an only a minute stake in the Hulu company. This was because Hulu’s governance structure is unsteady and TW did not want to add to it by becoming an equal partner with the three other major
The diversity of student populations in American schools is continuously growing. The article by Brant (2013) discusses the importance of the ways teachers and teacher educators act towards multicultural education. The study discussed pre service social studies teachers’ understanding of multicultural education. The study was based on of the ten themes of standards by the National Curriculum for Social Studies. Sixty-nine pre service teachers from a university completed a survey to rate how they understood various multicultural education terms and their self-efficacy towards working with diverse students and families (Brant, 2013). The survey resulted in a range of answers about teachers’ beliefs and practices towards diversity in the classroom. Most of the pre service teachers reported understanding and about student’s diversity. Brant (2013) reported that eighty-two percent of respondents believed multicultural education means being an advocate for diversity and identified as an ally for a group of diverse people.