BUS 130
PROFESSOR: MIWA MERZ
NAME: MINH BUI (008413691)
MARKETING ENVIRONMENT ANALYSIS
FAST FOOD INDUSTRY
TABLE OF CONTENT I. Summary
Part 1 II. Micro environment Description: A. Market B. Customers C. Competitors D. Distribution III. Macro environment Description: A. Demographic B. Economic C. Ecological D. Technology E. Political/Legal F. Cultural
Part 2 IV. Additional Application of Core Marketing Concepts V. Appendix VI. Reference
Summary
As an international student who is studying abroad in the US, fast food is one of my new favorite meals because it saves time and has cheap price. I am not the only one who loves fast food, American and people all over the
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For examples: In McDonald’s fast food store, there are different types of meal such as meal for kids which has smaller size and meal for adult which has big size. The second trend is the characteristics of family. The number of families that have children is decreasing, and the number of families that have only one person or single parent is increasing. The third trend is the geographic shifts in population. Nowadays, the growth in population leads to an expand and geographic shifts. Fast food stores have to change their location or open new stores to satisfy customers’ demand. The last trend is ethnic diversity. Today, overseas immigration increase, the marketers have to understand the different in culture and taste. For example: Cal Junior introduce burrito in their meal for the Mexican. [4] There are two economic concerns for marketers including consumer’s income changes and spending pattern changes. Income changes explain a decrease in sale of fast food industry. This leads to a depression in market place. Consumer spending patterns are the household income that will be spent for food, housing, transportation… Controlling the changes in interest rates, unemployment, business…, fast food industry will be not surprised by the decrease of growth. The economic forces can be used to predict sale rates and number of required
Fast food has turned into a genuine fundamental of our everyday life and made a religion of establishments that reaches out to the millions of Americans across the country. The Fast Food industry in a few eyes has been one of the sharpest developments this world has seen. It has been driven by our stomachs and our wallets for 40 to 50 years it's as yet developing to this date. The man who make-believe it can be known as the best representative, this nation has ever observed. The Fast Food Industry is big to the point that it has influenced our wellbeing, changed our way of life, and misshaped our territory as far back as the very first moment.
History is the unfinished book of past mistakes, misjudgments, wrong doings, accomplishments, great feats, and above all a written document of man's creation and survival. Within the text of this book you will see wrong, right, justified, and unjustified actions carried out by all man kind. The removal of the Cherokee nation in 1838-1839 is one of the worst affairs ever carried out by the American government. As no one can deny that this event is a terrible atrocity, the question however of if it is justified is an issue to be thought of separately. Debated by historians still today, the Cherokee Removal act under the "Jacksonian" administration was one of the greatest horrors ever to be justified in American history.
“Fast food is popular because it's convenient, it's cheap, and it tastes good. But the real cost of eating fast food never appears on the menu.” – Eric Schlosser --
In the novel Unwind, Neal Shusterman offers a unique perspective on the possible outcome of our society’s conflicts on ethical issues, especially directed towards the debate on abortion. The author shows the outcome of second civil war, in which the system of unwinding is born, a word hiding the harsh truth of dismembering children. This form of abortion proved to be the only way that would bring back peace to the country, however wrong in many ways and means of drastic measures it seemed to both the authorities and the public. The process of unwinding portrayed in the novel in biased and is not a realistic solution to the problems in today's society, only serving further issues and tensions in the nation. The author on purposefully
While most people generally know that fast food is not good for their health, they still eat it for various reasons. Most people that buy fast food are low income, uneducated, and/or are people just trying to save a couple of bucks. However, the people trying to save money by buying fast food will eventually end up spending more money from the cost of doctor 's visits, medicine, etc.
"Leadership is the art of getting someone else to do something you want done because he wants to do it."-Dwight D. Eisenhower. In a place, where Unwinding is permitted for saving lives and possible, people must take a stand against this rebellion. The novel, Unwind by Neal Shusterman’s, showed commitment and leadership roles throughout the novel. This type of leadership and commitment came from Connor, Roland, and the Admiral. They showed leadership roles in their own different ways throughout the book. This novel says that a leader can influence others by motivation and inspiration, persuasion, and strongly believing in a vision.
It is no surprise that obesity is rapidly taking over our beautiful country by the thousands. The possibility of this number dropping is very unlikely. America is known for being the land of the free, and home to the heaviest living population. But with so many people in a rush on a regular basis, fast food plays a huge role in an average lifestyle. One out of four individuals consume fast food on a daily basis. A majority of these fast food joints carry chicken sandwiches. They have been a staple menu item for years. Without a doubt, Chick-Fil-A has the most delicious fried chicken sandwich ever produced.
Fast food eateries are one of the main, if not the primary, reason behind obesity in the United States. Fast food, what many people for the most part view as a speedy approach to get some nourishment, is really killing a large number of individuals than you may suspect. In this current time, nearly everybody realizes that fast food isn 't especially the best thing for you to eat, yet that won 't verge on preventing us from eating it. Diverse things play a component with respect to why we as a whole eat fast food. It could be a money related circumstance, a little or extensive depending on the oily stuff, or only a requirement for snappy sustenance.
Fast food is exactly how it sounds: food that can be quickly produced for a simple meal. Although they may be satisfactory, they are anything but healthy. Eating fast food is appetizing which is one of the main reasons it is so popular. Not only does it taste good to many, but it is inexpensive, too! America is the number one place for fast food. There are over 160,000 fast food restaurants in the United States and over 50 million Americans are served fast food daily. The frequency of eating fast food is also a problem because according to statisticbrain.com 44 percent of Americans confessed to consuming fast food once per week. What people do not realize is the harm that fast food is doing to their body. Not only is fast food a
Besides being overly convenient to obtain, fast food is also quite inexpensive. In today’s economy, an average American cannot afford to sit down at a nice
Fast Food Nation, by Eric Schlosser, is a stark and unrelenting look into the fast food industry that has ingrained itself in not only American culture, but in many cultures around the world. There is almost no place on earth that the golden arches has not entered. Aside from Antarctica, there is a McDonalds on every continent, and the number of countries that have fast food restaurants is growing on a daily basis. Schlosser describes in detail what happens behind the scenes, before the hamburger and fries come wrapped in environmentally safe paper and are consumed by millions of people daily.
With the fast pace of Americans, they do not have to travel far to find a fast food restaurants. While families are working double shift jobs and less time to cook and take care of other family duties. The speed of fast food can provide convenience in
People might say that fast food is cheaper than healthy foods. Fast food satisfies my stomach. Fast food is easier to get. Fast food restaurants are closer to my home and main reason why people like fast food restaurants is the drive-thru. People are ignoring that the effects of fast food will cost them their entire life.
Thesis statement: There are some reasons shown that popularity of fast food are because of change in lifestyle and easily available everywhere, eventually,
Fast food does have several benefits to people. The first one would be that it is quick. Sometimes it is impossible to make food at home if you are driving all day, working, or at school. It is much simpler to drive to a McDonald’s or Wendy’s, and order something that will be ready in a few minutes. The next benefit is that fast food is often cheap. A burger and fries will usually cost around four or five dollars, which is reasonable for most people. It is often cheaper than healthier choices. Fast food is also convenient, since they are located almost everywhere in the country, and often you can find a couple McDonald’s or Wendy’s within a few minutes of each other. Fast food restaurants are beneficial to someone who doesn’t feel like cooking, or can’t cook. The last benefit is that fast food taste good. A lot of people who eat fast food do so because they enjoy the taste of it.