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BUS 130
PROFESSOR: MIWA MERZ
NAME: MINH BUI (008413691)
MARKETING ENVIRONMENT ANALYSIS
FAST FOOD INDUSTRY

TABLE OF CONTENT I. Summary
Part 1 II. Micro environment Description: A. Market B. Customers C. Competitors D. Distribution III. Macro environment Description: A. Demographic B. Economic C. Ecological D. Technology E. Political/Legal F. Cultural
Part 2 IV. Additional Application of Core Marketing Concepts V. Appendix VI. Reference

Summary
As an international student who is studying abroad in the US, fast food is one of my new favorite meals because it saves time and has cheap price. I am not the only one who loves fast food, American and people all over the …show more content…

For examples: In McDonald’s fast food store, there are different types of meal such as meal for kids which has smaller size and meal for adult which has big size. The second trend is the characteristics of family. The number of families that have children is decreasing, and the number of families that have only one person or single parent is increasing. The third trend is the geographic shifts in population. Nowadays, the growth in population leads to an expand and geographic shifts. Fast food stores have to change their location or open new stores to satisfy customers’ demand. The last trend is ethnic diversity. Today, overseas immigration increase, the marketers have to understand the different in culture and taste. For example: Cal Junior introduce burrito in their meal for the Mexican. [4] There are two economic concerns for marketers including consumer’s income changes and spending pattern changes. Income changes explain a decrease in sale of fast food industry. This leads to a depression in market place. Consumer spending patterns are the household income that will be spent for food, housing, transportation… Controlling the changes in interest rates, unemployment, business…, fast food industry will be not surprised by the decrease of growth. The economic forces can be used to predict sale rates and number of required

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