Using Perceptual Maps in Marketing Simulation

1020 WordsMar 21, 20135 Pages
Using Perceptual Maps in Marketing Simulation Summary Thorr Motorcycles is a $5 billion company producing a wide range of motorcycles. In addition to producing motorcycles, the company, also have licensing programs; sell T-shirts, shoes, toys for the motorcycle. The company offer services in dealer training, dealer software packages, motorcycle rental, and rider training (University of Phoenix, 2013). The sales of high quality of motorcycles are declining. The cost of a princely motorcycle was $200 in 1901. Today, a heavyweight powerful cruisers cost $25,000 (University of Phoenix, 2013). The company must develop a marketing strategy to improve sales for Thorr Motorcycles. The situation The situation for Thorr Motorcycle company is…show more content…
Price was a negative, but the motorcycle was considered expensive. Services were assigned an appropriate number of seven because the company offered a wide range of services. The perception, also recommended customization (University of Phoenix, 2013). Differentiating is the marketing mix to improve on meeting the needs of customers and the company building a competitive advantage (Perreault, Cannon, & McCarthy, 2011). When companies advertise the distinctiveness of their product will over shadow their competitors. Positioning display how customers view new or existing products in the market (Perreault, Cannon, & McCarthy, 2011). The relationship between differentiating and position of products and services allow companies to show the differences of their products and services from their competitors and secure a position in the market to maintain the interest of customers’ needs. Switching the direction of the motorcycles in the simulation was a necessity because it increased their sales and gain interest from new customers. Even though there were minor changes to the Cruiser motorcycle, it was the financial services and services offered by the company are what increase the interest of the younger buyers. The financial service allowed the younger bike riders to finance high-quality motorcycles. Thorr company implemented different strategies to reposition the image of a high quality motorcycle. The product of a life cycle is describing the phases of new

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