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Varicut Case

Satisfactory Essays

Industry Rivalry: Intense (high). As there is low entry barriers in the industry, it adds more competitors/rivalry. Buyers: Bargaining power of buyers is very strong. In the context of the increasingly intense competition among numerous small label printing businesses, the bargaining power of buyers in the electronics manufacturing industry has become stronger, which reflects in the way they place orders - more in label product variety but less in quantity for each variety. Further, they keep asking for more new label product varieties to be developed to meet their needs, and even ask for a 3% discount each subsequent year as a compulsory requirement. Thus customers can choose among any label manufacturing business as long as they provide quality and efficiency. …show more content…

Varicut does not have as many suppliers to choose from. Varicut demands for specific requirements from the manufacturers and when they order from suppliers it’s in small volumes, which then eventually causes the suppliers to drift away. As a result, Varicut is forced to lower its prices to attract its suppliers and keep them interested. New Entrants: Threat of New Entrant is high. Label printing is a very popular industry, Many of the new entrants are coming in the market and attracting consumers by selling their products in lower prices affecting Varicut’s overall profit margin. Substitute: Threat of Substitute is weak. Even though it is expected that Radio-frequency-identification can eventually replace code identification, yet the manufacturing label printing switching cost is high, therefore in the current time period there are is no substitute

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