STAKEHOLDER ENVIRONMENT Customers Verizon benefits from a high customer retention rate. The company has the highest customer retention rate in the communication industry. According to a recent Consumer Intelligence Research Partners survey Verizon 's customer retention rate is greater than that of their main competitor AT&T. Customers choose to stay with Verizon due to the company 's reliable network. This reliable network gives Verizon a competitive advantage and is a result of the company 's investment in network infrastructure. Beyond the Verizon’s ability to retain current customers, Verizon also attracts customers. The Consumer Intelligence Research Partners survey also found that Verizon did a better job of stealing customers from rival carriers than the company 's chief competitor AT&T. Customers are switching to Verizon due to the company 's superior customer service. Also, consumers prefer Verizon 's distribution channels over those of AT&T. Employees Verizon is a major employer with almost two hundred thousand employees. Verizon 's workforce is highly trained providing the company with a strategic advantage. Training Magazine recently recognized Verizon as part of the Training Top 10 Hall of Fame. This distinction was based on both qualitative and quantitative metrics such as: Employee turnover and employee retention Number of trainers Tuition assistance Stockholders Verizon began publicly trading stock on July 3rd of 2000. Since this
Verizon has gone through many changes in the last few years. The communication industry is extremely competitive and this company would not have had a chance of forming at all, except for the government ordered breakup of AT&T in 1984. Their targeted areas of communication are cellular, paging and PCS services for corporate and individual customers. They have been trying to expand their business for corporate local goods and services.
In order to identify Verizon's core competencies, a SWOT and Five Forces analysis was performed. The SWOT analysis showed internal strengths in technology diversification, a large and talented employee resource pool, and an expansive network footprint. Internal weaknesses were revealed that centered on post merger issues such as corporate culture issues, impending workforce retirements, and a lack of systems or process consolidation. External opportunities include the potential to further capitalize on incumbent status, diverse markets, long distance, and brand identity. Finally, external threats include government regulation, substitution, and a weak economy.
The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.
Verizon Wireless is a big time cell phone company in which for years now, has been widely regarded as the top of competition. Which include companies such as at&t, sprint, and T-Mobile. While there are many other companies these are seen as the tops of competition in regards to others. Verizon in many of its commercials use a variety of rhetorical tactics to persuade you to believe they are truly the best in service. These tactics include providing coverage maps, using colorful balls in which compare between the four companies, and using written text stating facts about their coverage and overall service. While verizon may be the top in service all around I do believe some things are a little stretched.
customers with them for a longer time. AT&T believes that by having properly trained employees and by providing the most advanced technology
Verizon Wireless is a big time cell phone company, in which for years now has been widely regarded as the top of competition which include companies such as at&t, sprint, and T-Mobile. While there are many other companies these are seen as the tops of competition in regards to others so to speak. verizon in many of its commercials use a variety of rhetorical tactics to persuade you to believe they are truly the best in service. These tactics include providing coverage maps, using colorful balls in which compare between the four companies, and using written text stating facts about their coverage and overall service. While verizon may be the top in service all around I do believe some things are a little stretched.
In this paragraph I will tell you why I think Verizon is better than Sprint. Verizon has 2.1% call failures when Sprint has 3.7% to call failures for the Iphone 4s. Overall performance root score Award winner Verizon with 93.9 and Sprint 86.6 for the IPhone 4s. Here is what I found on google, "If you have many devices Verizon and Sprint have the same monthly device fees; however, if your on a two-year agreement with Sprint, their access fee is double Verizon's, so
Verizon has consistently provided some of the best mobile device service, as they have hands down the best network across the United States and around the globe as well. There is a reason that they have so many returning customers who have been with them for a long time and they have done it again with their Fios network, which has been a slam dunk. If you were not yet aware, Verizon now features internet and television, which you can get in a bundle package, saving you a lot of money in the long run.
Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.
I would have to say that Verizon has the best strategy. I think this because they are already the largest network and the most reliable network in the United States. I go through Verizon for my phone and I am very pleased with their service and how they do things. I also think this because I feel as though they might be a little more popular than AT&T due to their advertising. Their advertising is a huge advantage for them. Verizon knows what is best for their company, which is wireless business and they are sticking to that but making improvements to stay competing against other companies. That is what a company should do.
Amanda you made some great points about Verizon’s incentive for retail sales employees. A lot of things that you mentioned as issues with the incentive programs are things that have been brought to our attention in the back office. Losing money twice is definitely not beneficial for any company. Having representatives pile on discounts will continue to be an issue until the incentive program is changed. It is rather disappointing that all employees within our company do always display the integrity in which our company would desire them to operate with. But based on my previous experience in the sales force I believe this is an issue that stems from the demand for sales goals to be met. Demand for results normally start at the top of the pyramid
The obligation of Verizon is supporting tomorrow's specialists and creators. They trust that each youngster merits an opportunity to breathe life into his or her thoughts. Verizon brings innovation and hands-on learning openings straightforwardly to children who require it most. They will probably move tomorrow's makers to utilize innovation to construct brighter prospects for
Among all the competitors AT&T is the biggest competitor of Verizon, Verizon acquired “Alltel wireless” in beginning of year 2009 to overtake AT&T and become the largest wireless mobile network company in U.S.
From a business-level strategy, Verizon Wireless is the leader in customer service, according to consumer reports, with an overall satisfaction score of more than 72 percent.
Verizon Communications is not well placed against its competitors like AT&T who offer services using technologies like TDMA (time division multiple access) (production).