Virgin Australia's Diversity Furthermore, Inclusion

In a contemporary Australian school setting, inclusion is the ongoing collaboration of all members of the school community to effectively meet the diverse needs of all students, including those with additional needs (Blackmore, 2009; Lyons, 2014). All students regardless of their cultural background or ability level should experience an enriching education where they feel included and supported. Creating inclusive cultures, producing inclusive policies and evolving inclusive practices are the best ways to promote learning and participation in schools for all students (Centre for Studies on Inclusive Education, 2012; Dempsey, 2014).

Auburn is a suburb in western Sydney in the state of New South Wales Australia which had major changes that occurred over the years, the three major changes are transport population and culture.

Reports from the Australian Bureau of Statistics (2003a, 2003b, as cited in Ashman & Elkins, 2009, p. 7) show 25% of the Australian population is currently made up of migrants from around 200 countries. This fact demonstrates Australia, on the whole, has a tolerant and inclusive society. A society can be identified as a collection of people who live together in a relatively ordered community (Ashman & Elkins, 2009, p. 7). It could be said, Australia has one of the most inclusive societies on the planet; however, this was not always the case.

Australia has been a culturally diverse society since long before white settlement. The indigenous people had many different cultures, languages and customs, even members of the First Fleet came from a number of culturally significant backgrounds. Diversity in Australia took large strides 67 years ago with the beginning of the Snowy River Scheme which promoted skilled immigrants to come here and work, because as a nation just after World War II we lacked the manpower and knowledge to complete such a large and complicated project.

Virgin Australia is an extremely diversified and multi dimensional corporation that truly approve that its individuals are its the most important asset. They always provide a view of the different business tasks and some of the model roles that shape a section of every team. Team at Virgin group includes individuals with consummated experiences who are committing to a similar goal. There are many types of teams that occur within the Virgin group of corporations, for example, the top management team, a self-managed team work team and the cross functional teams. In addition, there are stages of improvement and task roles influence the efficiency of groups within the Virgin Group through forming, storming, norming, performing and

Disability Discrimination is a behaviour that is unlawful and unacceptable toward people that have a disability. Besides that, there is over four million Australians that have disability living in Australia (1). Therefore, Disability Discrimination Act 1992 was launched in order to protect people with disabilities so that they can have normal life as others.

Working teams that are diverse in their make-up are able to come up with a wider range of solutions to business problems. Inclusive workplaces that openly communicate their values and strategies on equality, human rights and inclusion are capitalising on this as they are able to attract a wider pool of applicants and talent. Candidates from minority groups may be put off applying for positions in organisations that do not make their commitment to inclusion known.

The patient recruitment could have been more appropriate because of the limiting of patient being selected from only Australia or New Zealand which can reduce the extrapolative quality to a wider patient population.

Diversity and inclusion are critical strategies for any organization that wants to be successful in business. Organizations cannot expect for diversity and inclusion to appear and work smoothly within the workplace automatically. Diversity and inclusion is a journey that companies must take to reap the rewards of being a truly global business. There are eight steps that organizations can apply to their workplace that will make diversity and inclusion a smooth and fun journey. Organizations can start the inclusion process by first learning the eight steps to inclusion in the workplace.

The word diversity represents a large group comprised of different people with different experiences. These differences include race, color, religion, gender, national origin, sexual orientation, age, disability, veteran status or citizenship. However, “diversity” does not address how these different people function or work. Inclusion enables us to strive to have all people represented and make all members, partners and employees feel welcomed and valued, not only for their abilities, but also for their unique qualities and perspectives. The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique,

Virgin Australia which was formerly called Virgin Blue is the Australia’s second largest airline. The airline was started in 2000 by British business tycoon Sir Richard Branson and former Virgin Blue CEO Brett Godfrey. The airlines started as low-cost carrier, but went on to become a “new-world carrier” (Virgin Blue media release, 2011). This low cost airline went on to become a full-service airline by 2012 with the name of Virgin Australia. Since the year 2000 the airlines grew rapidly and posed threat to Qantas airline and over the years Virgin Blue looking at the marketing trends and characteristics of the aviation industry grew into a Full Service Airline and is considered a four star airline by research consultancy firm Skytrax.

The purpose of this report was to provide a strategic evaluation of the company Virgin Australia. The report begins by conducting a strategic analysis of Virgin, including an analysis of the external environment and an internal analysis of competitive strengths and weaknesses. The report then identifies the strategic direction and objectives of Virgin Australia, including the vision, mission, strategic objectives and stakeholders of the company. The report moves on to explore strategic choices of Virgin Australia by identifying the key broad business level and

The first part of this report provides a broad introduction into the business of Virgin Australian by examining its principal sources of revenue, its nature of operating, its competitors, the market share and the regulations affecting its operations. From this, it can be seen that Virgin Australia operates in a very competitive environment and generates revenue by the core business of passenger and cargo transport.

Overtime, this has caused rising awareness of many organisations to adapt their business practice according to what the public perceive as acceptable practices (Paul J. Davis, Yuliya Frolova and William Callahan, 2016,87). Hence, it is evident that the importance of diversity in the workplace has increased greatly as part of the human resource management (Paul J. Davis, Yuliya Frolova and William Callahan, 2016,81). A real Australian Spirit embraces diversity. Hence, with more than 90 different nationalities represented from their employees, Qantas proudly claims that they are “an international organisation with a diverse workforce and a global customer base” (Qantas.com). Qantas recognizes it as part of their corporate social responsibility work that in their employment procedures hiring managers are encouraged to strengthen workplace diversity in addition to compliance with Equal Employment Opportunity (EEO) and anti-discrimination requirements (Qantas.com). As an iconic Australian brand, Qantas realizes the value of creating a culturally diverse workplace, reflecting equality. In addition to this, Qantas reinforce their brand purpose through annual community investment of over $3 million (Qantas Annual Review, 2015). They are a proud partner of the organisations that celebrate diversity including Make-A-Wish and UNICEF (Qantas Foundation). Equally, it is part of

Virgin Australia is Australia’s second largest domestic airline, commenced in operations back in 2000 as a low-cost carrier (LCC) and has successfully survived in the market. Major shareholders include Air New Zealand, Singapore Airline and Etihad Airways. The airline rebranded in 2011 as a part of their 5-year turnaround