Products and services Virgin’s current product and services range consists of telephone, broadband, directory inquiries and television packages. The release time of a product can largely influence the overall success of the launch and therefore the product itself. However, the demand for Virgin products remains fair constant throughout the year making competitors actions the primary factor dictating their product launch timing. To ensure a successful launch, Virgin’s promotional material must be timed correctly to raise consumer awareness and increase product demand. Virgin uses various promotional mediums in large quantities to penetrate the heavily saturated broadband market to increase consumer awareness on a mass scale which adheres …show more content…
To ensure the product and planned promotional mix is successful. Virgin may trial the product on a small scale to locate and adjust any issues before launching the full campaign to the mass market. Virgin highlight the benefits of using their products/ services in their promotional material to increase consumer desire and stimulate sales, e.g. faster broadband speeds, wider Wi-Fi range, increased security, etc. Virgin broadband customers are granted access to Virgin Media/Mobile Hotspots which grants internet access whilst on the London Underground. Currently there are 120 stations (and counting) with hotspot in the UK and Virgin are the only broadband provider which offers this dedicated service which is a significant USP for the company. Virgin has created a diverse promotional mix to promote the broadband service and attract customers to their business. Using a combination of these techniques will have the greatest chance of succeeding in reaching Virgin’s target audience and achieving their promotional objectives. Their aim is “to create a better business with a better future” and their objectives are to be the brand for business for UK SME’s, to drive broadband based consumer services, to be the best network provider, to be a responsible and sustainable business leader, Virgin make a profit by providing a range of Virgin branded products and services which endeavour to be ‘better, fresher and more valuable’ than those that are currently
Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a
So promotion delivers all the important messages behind the product that Thorpe Park believe will attract the customer and also convince them into coming to the park to experience the ride.
Virgin Mobile needs not only an effective but profitable pricing strategy that will set the company apart from the competition. With goals to have 1 million total subscribers by the end of the first year and 3 million by year 4, Virgin Mobile has some high expectations with a limited budget. As a company, Virgin Mobile wants to implement a pricing strategy that will attract and retain customers, especially in a target market that has been underserved in the past.
Virgin is a U.K-based company led by Sir Richard Branson and is one of the three most recognized brands in Britain. The company has a vast history of brand extensions – one of which is their launch of a wireless phone service in the USA. Dan Schulman has been appointed CEO of the Virgin
The entire purpose of promoting products is to create awareness, persuade and inform customers about your product or service while identifying key features compared with competitive products. There are many benefits of performing successful promotion such as increasing sales and acquiring a greater market share, showing your products features and exposing competitive product’s flaws, teaching the market benefits of your product, explaining different usage of your product, conveying your brand image of your organisation and promoting new and improved features of your products.
Virgin Mobile is looking to launch a new cell phone service in the US marketplace, which is already a highly saturated industry. This analysis will help select a pricing strategy that attracts and retains subscribers, while still maintaining a competitive edge within the industry. The cell phone industry has many sources of customer dissatisfaction. For instance, customers’ distrust in pricing plans due to confusing usage rates; companies’ inconvenient and inconsistent off-peak hours; service provider’s hidden fees that include taxes and higher rates after minutes are used up, universal service charges, and one-time costs; and binding contracts by the service
To mark a significant contribution to the perceived customer benefits of the end product, Vodafone marketing strategy aim is to grow its
Through a Guest's journey and Guest Contact Centre, Virgin’s had promoted their Velocity Frequent Flyer program to customers (Virgin Australia Annual Financial Report 2014, 133). This type of plan was offered from company's long-term customers, providing the most preferential journey for them which rewarded their loyalty to the company. Furthermore, Virgin's had launched a 'High Flyer Passport', which designed to recognize Australia's youngest flyers (MediaNet Press Release Wire 2014). Virgin's addition to considering individual's goals and interests, but also they had an emphasis on the welfare of the stakeholders.
Virgin Mobile, a MVNO is planning to launch its services in USA. It’s target is underserved Demographics of 15-29 years as this age group is underserved by the regular telecom operators due to their low credit score ( Under 18 demographic cannot go for contract). They are planning to launch their product with service offerings that focuses on value added services.
The company tends to use pull strategy by creating a fresh and refurbished brand image so that the customer is coaxed to seek out the services offered by the brand(Appendix A). The company has an active social media presence which helps it to stay in touch with current customers and offer a window of experience to its new customers.(Appendix B) The company is actively present on facebook with the name of Virgin Australia, twitter, Instagram, YouTube, LinkedIn and the like(Appendix D). The customers can lodge complaints, find feedback forms; share their views through these websites. The idea behind the whole thing is to create positive social communities.
Solution. Virgin Mobile USA needs to evaluate their suppliers of the mobile phones to ensure these devices are both physically appealing and have the capacity for the services that would be used
The purpose of this report was to provide a strategic evaluation of the company Virgin Australia. The report begins by conducting a strategic analysis of Virgin, including an analysis of the external environment and an internal analysis of competitive strengths and weaknesses. The report then identifies the strategic direction and objectives of Virgin Australia, including the vision, mission, strategic objectives and stakeholders of the company. The report moves on to explore strategic choices of Virgin Australia by identifying the key broad business level and
The first part of this report provides a broad introduction into the business of Virgin Australian by examining its principal sources of revenue, its nature of operating, its competitors, the market share and the regulations affecting its operations. From this, it can be seen that Virgin Australia operates in a very competitive environment and generates revenue by the core business of passenger and cargo transport.
Being in the service sector it is important for Virgin Atlantic to study its marketing mix as it works as an efficient tool, while building up marketing plans. It comprises of the seven P’s which are as follows.
Although Vodafone are the biggest mobile network in the world, they also have their problems. As a global organisation Vodafone have learnt how to acquire customers, building up a customer base in the UK of 13 million. But, they have become far too focused on acquiring