VODAFONE: OUT OF MANY, ONE The impact of globalization on the telecommunication industry and in Vodafone Traditionally, the telecommunication industry was controlled by state-owned, national telecommunication companies usually offer fixed line connections, mobile communication services and internet connections. Nevertheless, the thing has changed. The provision of communication service is now globalizing and technological innovation is breaking down traditional market boundaries as well as structures. Globalization has opened up markets and brought more competition to the telecommunication industry to make it more competitive. Furthermore, the global competition has increased performance standards in many dimensions, for instance, …show more content…
Although Vodafone has not developed their own technology which means that it does not create so much technological innovation by itself, instead of that, it bought new innovative technologies from other companies such as Nokia, Nortel, etc. and used it to serve its customers. Hence, in general, it can be said that Vodafone always brings innovations in technology to its customers to delight their satisfactions. Not only innovation but also the standardization of technology should be mentioned here since the standardization of technology and software has been a significant impact on the telecommunication industry accelerated by globalization. It impacts on the products and services offered to consumers as well as how telecommunication companies organize themselves. And Vodafone is not out of that. Within Vodafone, technology is standardized and used as well as integrated in a reasonable approach across the whole company. Network design (switching, radio) are harmonized as well. Moreover, the basis of technology and its application, called knowledge (information, intelligence, and expertise) is pooled and shared among almost department in the company such as HR, strategy, and Marketing departments to guarantee that a whole working process in Vodafone is going on the right track and harmonization. More specifically, “Group Technology” was established
The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies
One month has to look at competition since the early 1990’s, especially since the act 1996 act. The most effective competition has come from technology evolution that enabled multiple platforms with different product-characteristics and economics to compete. They, in turn, then forced each other into cycles of further innovation. When the telecommunications act of 1996 has passed, there were hints of incipient competition in both the long-distance and video-distribution markets as a result of new technology. Local telephony was still essentially a monopoly. Although wireless was thriving, it was seen primarily as a purely mobile service.”
India is one country which is developing rapidly at the moment along with China (Lal and Clement, 2005). The political, economic, social, cultural, technological and legal climate in India is extremely suitable for international entrepreneurs since business prospects in a country are heavily dependent on the above mentioned parameters. Since India is the second most heavily populated country in the world, British telecommunication company, Vodafone has enormous business opportunities in India. Mobile phone usage in India is increasing rapidly in recent times (Press Information Bureau: Government of India, 2010). A substantial portion of Indian
The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external
In its 2012 annual report the company states “innovation in networks is the foundation for growth across the whole industry.” Therefore, Verizon has not only developed strong partnerships aimed at enhancing services; the company has also expanded into the digital healthcare industry, reduced reliance on energy usage, and will continue to expand vertically to other industries where their technologies can influence social change.
Verizon Communications is not well placed against its competitors like AT&T who offer services using technologies like TDMA (time division multiple access) (production).
At Verizon Wireless, the organizational operations play a central part in the company's attainment of its overall objectives as they are perceived as the practical path to the company's goals. At the telecommunications company, the more crucial operations are represented by the development of new technology and its integration with the already existent systems, in order to ensure sustained functionality and continuous
In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,
The business case presented focuses on insatiable demand amongst a growing population for a service built on dilapidated, poorly maintained infrastructure, against a backdrop of government deregulation in the telecoms sector. As of 1992, there were a mere 78k telephone lines for the 27m people living in 4.7m households (a population set to double over the coming 24 years), with users suffering success rates of just 25%. Demand was forecast to grow to 500k subscribers by 1996. The recent deregulation of the telecoms sector (via the break-up of TPTC into TPC and TTCL) and the formation of a regulator (TCC) had
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.
Telstra Corporation Limited (known as Telstra) is Australia 's biggest and leading telecommunications and media organization operating since 1901, which creates and runs telecommunications systems and markets voice, mobile, web access, pay TV and other entertainment items and administrations. In Australia Telstra provide 16.9 million mobile services, 7.2 million fixed voice services and 3.3 million retail fixed broadband services and that’s why we have an global existence covering 22 countries, including China.
Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from
While everyone especially the younger generation is concerning about why the internet speed is so slow, we are inspired and motivated to explore this matter further. After few weeks of hardworking, we had a much broader understanding on how vital it is to stop the Telekom Malaysia’s monopoly so that our country will only experience a breakthrough in telecommunication industry.
Public relation is not an easy job, it requires smart people and people are able to understand the community as well.
The Vodafone case study has given us a good overall view of the company and shown the companies good and bad points, whilst showing the mobile phone business as a whole and explaining the ups and downs of the industry.