Walt Disney Company : A Popular Family Tradition

One of these media giants is the Walt Disney Company (Disney). Its dramatic growth from a small company to become an oligopolist in the media industry offers an interesting

The Walt Disney Company is one that provides a broad spectrum of goods and services, making it extremely unique. The company divides themselves into five main categories: Media Networks, Parks and Resorts, Walt Disney Studios, Consumer Products, and Disney Interactive. These five factions do different things from producing movies to running theme parks. The Walt Disney Company, an oligopoly as few firms exist with the same relevance in society, continues to prosper and have positive revenue in all recent annual reports. While costs of production may be extreme and expensive, The Walt Disney Company brings in major profit continuously. Holding a major share of the market, Disney is a very powerful and very relevant company.

When someone is asked what their favorite childhood movie is, their mind most likely automatically thinks of one word- Disney. Once they think of that there is an array of movies to choose from. The Walt Disney Company has been making its place in this world for almost one hundred years. Over the decades Disney has become a household name whether it be through their blockbuster movies, television channel, books, products, resorts, cruise line or their world famous theme parks. The Walt Disney Company has spread its ideas and products of imagination throughout the globe. However, some may consider this to be negative when considering its past and recent controversies. Disney has hurt its reputation because of cases of poor environmental management, human rights violations, and its ethnic and racial stereotyping.

Walter Elias Disney and his brother Roy founded The Walt Disney Company on October 16, 1923 in Los Angeles. Their journey of success began as they, “produced a series of short live-action/animated films collectively called the ALICE COMEDIES.” (The Walt Disney Studios-History) Shortly after, they relocated to Burbank, California where they headquartered. Their company has expanded tremendously, “With operations in more than forty countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.” (About - Leadership, Management Team, Global, History, Awards, Corporate Responsibility - The Walt Disney Company) Asia Pacific, Japan, Europe, The Middle East, Africa, and Latin America are the countries where The Walt Disney Company has

The Walt Disney Company (DIS) has a long and prestigious history in the entertainment business covering a period of greater than 75 years. The DIS objective is to be the world leader in production of entertainment using their diversified portfolio to differentiate its brands including Walt Disney Parks, ESPN, PIXAR, MARVEL, and ABC. The financial goals are to maximize cash flow, maximize earnings, and capital profits that will drive longer-term shareholder value (The Walt Disney Company, 2012). The DIS conglomeration offers brand recognition although DIS faces high sunk costs including updates of their parks. Although DIS is faced with a number of industry competitors, it remains the industry leader with a

Disney is the leader in the animation industry, known for providing range of entertainment movies; cartoon and they are targeting both adults and children simultaneously. Disney is dominating in the animation industry by having international theme park and a world class animation studio at their panel.

Competing amusement parks has upgraded their attractions to attract more consumers and Disney is has recently strategizing this approach to a more concentrated perspective. This can ultimately lower their revenues until the plan is complete.

The main strength of the Walt Disney Company is the high brand reputation and awareness of its brand. Almost every person

With assets encompassing film, television, publishing, the Internet, music, and recreation, The Walt Disney Company is one the world’s most prominent conglomerate. Although it is known internationally for its princesses, pirates, and the iconic Mickey Mouse, Disney’s holdings include: a portfolio of cable networks (ABC, Disney Channel, ESPN, and more), film studios (Disney Animation and Pixar), Marvel Entertainment, and the internationally celebrated Disney resorts, amusement park, and cruises. Disney excelled in expanding a company’s purpose and assets. While still remaining the frontrunner of animated films, Disney has made its presence known in more than just the film industry. From books and toys, to fine art and DVDs, Disney makes it possible for families and fans alike to bring home the magic of Disney. Whether it’s a family vacation at one of the five world-class resorts or just a night out at one of Disney’s Broadway shows, people of all ages from all over the world can experience what Disney has to offer. With their most recent groundbreaking news of the purchase to the rights of LucasFilm and the next three installments in the world-renowned Star Wars series, fans everyone are rejoicing in the revival of their favorite film saga brought to life once again with Disney, the frontrunner in digital-film technology, to make it unforgettable as ever. With constant rising success of expansion, popularity, and stock price within the last five years, the Company yields a

Walt Disney has centered its business on TV shows, radio, movies and cruises. In this pursuit, the company becomes a leader in the mass media production.

Disney’s outstanding history of success has been accomplished through a series of strategic business choices involving synergies, brand management, and creativity. Known as the king of entertainment and media, Disney has also been able to remain profitable for so long due to the company’s various strategies used to create value through diversification, expansion, and integration. Throughout Disney’s history, the company was always operated by key businesspeople that had a goal of maintaining the brand and remaining profitable as the largest multinational entertainment conglomerate in the world. Additionally, Walt and Roy Disney set the stage for future leaders of the company to achieve success through horizontal integration and geographic

Since its earliest days the Walt Disney Company has remained faithful to its commitment to produce incomparable entertainment experiences. The company’s main objective is to

The Walt-Disney’s corporate strategy is to create a professional focused content. The Disney organization takes the newest innovation of technology to create a professional experience in entertainment. For instance, Walt-Disney utilizes innovation to bring the excitement of a carnival to the world. As a result, fun time is the strength of the family and Walt-Disney believed in a family branded industry in animation. Incorporating media networks to the theme parks allows Walt-Disney to be innovative and encourage the whole family to want to visit the theme parks, and resorts. Also, Walt-Disney’s owns its own network therefore they are able to control the marketing strategy. With the innovation of a marketing strategy Walt-Disney offers apps for mostly all electronic devices, therefore allowing its customers to access their products, animations, gaming apps and television programs anywhere in the world. Subsequently, Walt-Disney has expanded its company by having affiliate businesses, such as hotels, resorts, cruise liners, music publishers and theme parks to advertise its products. In addition, Walt-Disney has adding other Sci-Fi fictional characters, Marvel in 2009 and Pixar in 2006. Joining with international companies, such as China, Russia, and is available in 100 plus countries. This allows the company to market its product and increase the awareness of animation. Lastly, Walt-Disney company corporate strategy is to

As mentioned on the company’s mission and vision, Walt Disney is known as “one of the world’s leading producers and providers of entertainment and information” (Disney, 2015). Initially founded in the 1920s as a cartoon studio, Walt Disney now becomes a global corporation providing wide range of services from media networks to parks and resorts to consumer products to interactive media and also studio entertainment (Disney, 2015). Creative, innovative and profitable are three typical features for Walt Disney and its products and services.

Disney has moved well beyond its cartoon-oriented roots. Though the company is still involved the production of original feature films and other related media (and though the media network division of the Company is still the organization’s leading generator of revenue) the company has long since stopped being your typical “animation studio” or “film production company.”