Walt Disney Company 's Influence On The Entertainment Industry

1152 Words Jul 29th, 2016 5 Pages
The Walt Disney Company has grown rapidly over time becoming one of the leading companies in the entertainment industry and continues to excel with no signs of slowing down. The Walt Disney Company has diverse operations in different aspects of the entertainment industry. Media networks, parks and resorts, studio entertainment, consumer products and interactive media are all interconnected branches of The Walt Disney Company that have expanded into global markets. Having such diverse operations amongst the entertainment industry, Disney has been able to show the synergistic possibilities of a company’s media consolidation.
The Walt Disney Company started after founder, Walt Disney, had bankrupt his cartoon company Laugh-O-Gram in 1922. On October 16th, 1923, Walt Disney had signed a contract with M.J. Winkler to start a series of “Alice Comedies” under the company known as “The Disney Brothers Studio” only to be renamed “The Walt Disney Studio” shortly after. From here on, Walt Disney would produce animations which became the corner stone of his company. Success with such animated releases as Steamboat Willie in 1928, the first appearance of the iconic Mickey Mouse character, and the Silly Symphony series starting in 1929, Disney set the standard for cartoons and children’s culture. The Mickey Mouse character would also begin the company’s venture into merchandising, after a license was sought from a man in New York wanting to put the iconic character on pencil tablets. In…
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