Walt Disney Company's Mission Statement

The Walt Disney or simply ”Disney” is an American mass media corporation, it was founded be Walt Disney and his brother Roy o Disney in October 16 1923. It is one of the biggest animation industries with it’s hand in live-action film, television and theme park. The company current name was came in 1986 and expanding in different area’s like theater, radio, music, publishing and online media. It is one of the biggest organization which has many product of it’s different sectors. From television to media to theme park to publishing it has many hands. It is the leader in animation industries. Now it is one of the leading organizations with annual revenue of 45 billion. It was Walt’s understanding that coordinating the talents of the people he hired, and pointing them at the direction of his ultimate goal was his most important job. Walt was an innovative and visionary man that used his animation background to co-found, manage, and set the platform for The Walt Disney Company’s future. Disney has five main

The Walt Disney Company (Disney) from character animation and expanding into other adjacent businesses with the aim to bring happiness to the family through several different, but related channels. In October 1923, Walter (Walt) Disney and Roy Disney Brothers Studio set up and start creating animated films that would eventually become the basis for Disney "3". In 1937, Disney created Snow White and the Seven Dwarfs. This film is the only animated film to the position of the American Film Institute list of the 100 greatest American films of all time "4".

The Walt Disney Company is considered to be one of the most active family entertainment companies in the world. Primarily Disney became known as an animated film company and a cartoon creator. Later, the company expanded its range of activities into other markets through the Disney stores and theme parks around the world. The Walt Disney Company’s key objective is to be the world’s premier family entertainment company through the ongoing development of its powerful brand and character franchises.

Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme

Today, the Walt Disney Company is highly diversified - it is divided into 5 major business segments: Studio Entertainment, Parks and Resorts, Media Networks, Consumer Products, and Internet & Direct Marketing. Since this paper stresses on only one strategic business unit of Walt Disney, Parks and Resorts, the following discussion of the elements of marketing mix will be with respect to this SBU only.

The Walt Disney Company is a large conglomerate best known for its classic animated movies and multi-national amusement parks. What most people don’t realize is however, is how much Disney owns, including: theater and music production companies, retail locations, a cruise line, Marvel, Lucas films, Pixar, ABC, ESPN, and more. According to Walt Disney Studios, the company was founded in Los Angeles in 1923 by brothers Roy and Walt Disney, however they did not see their first major success until the release of Snow White and the Seven Dwarves in 1937. Through the 1930s and 1940s, Disney continued to make popular animated films such as Fantasia and Bambi; they also produced propaganda films for the US government during the second world war.

“The mission of the Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world” (According to "Walt Disney Company Mission Statement" (2011)

The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.

The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company.

The Mission of the Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences. The Disney Company uses a three-pronged approach that combines research, client culture and preferences, and expertise to assure that the company fulfills the Disney Mission Statement, a statement that defines the Disney Company’s plan for today. (thewaltdisneycompany.com)

Walt Disney Company for eighty years has captured the attentions of millions of people around the world, offering family entertainment at theme parks, resorts, recreations, movies, TV shows, radio programming, and memorabilia (David, 2009). Today, Walt Disney possesses four main business segments: Disney Consumer products, Studio Entertainment, Parks and Resorts, and Media Networks. Each of Disney's business units increased profits apart from its interactive division, which was recently restructured (Garrahan, 2011). By combining Disney's long history with the commitment to quality, Disney Consumer Products has had a large and steady presence in the toy marketplace (Anonymous, 2010). Studio entertainment has been somewhat of

Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different

In the last decades, the number of major corporations that manage to control media has decreased significantly, resulting in a high concentration of ownership. In 2011, only six media companies were responsible for 90% of the things we saw and heard on a daily basis compared to fifty companies in 1983 (Lutz, 2012). The Walt Disney Company is one of them. In this report, we will take a look at how the Company has succeeded in growing into the media corporation it is today.

Walt Disney’s objectives is to be one of the world’s leading producers and providers of entertainment and information. They seek to develop the most creative, innovative and profitable entertainment experiences. Disney managers focus on generating the best creative content possible promotion innovation and utilizing the latest technology, while expanding into new markets around the world. Just as those goals are set within the corporation they have another goal that they have set, which is to reduce the amount of fuel and waste they produce in order to minimize the pollution that affects our environment. Disney’s environmental awareness focuses on using resources wisely and protect the plants as they operate and keep their business growing. The corporation started their first environmental targets in 2009, which was and still is an ongoing goal for the corporation, zero net greenhouse gas emission, zero waste, and conserve water resources. In 2009 the corporation announced a goal related to minimizing the environmental footprint of their products, they began developing a paper sourcing policy and an environmental responsibility index that request information on key environmental impacts. One of their goal Zero Net Greenhouse Gas Emissions and their target is that by 2020, reduce net emissions by 50% from 2012 total levels. For Zero Waste their target is that by 2020, achieve 60% waste diverted from landfills and incineration. For Conserve Water

“The purpose of the company "Walt Disney" is to be one of the world 's leading producers and providers of entertainment and information using its portfolio of brands to differentiate its content, services and consumer goods. The primary financial objectives of the company are to maximize profits and cash flow, and allocate capital to initiatives the development of long-term shareholder value.”