Essay On Walt Disney Pixar Merger

NeXT was not, however, the end of Steve Jobs. (Change Slide) In 1986, Jobs paid filmmaker George Lucas $10 million for a small firm called Pixar that specialized in computer animation. "Over the next six years Jobs poured another $40 million of his own money into the company. That film was Toy Story, a huge box office hit. The share price climbed dramatically, and Job’s 80 percent stock in Pixar suddenly was worth $1 billion. (Just a little better than the power balls don’t you think). In December of 1996, Apple announced that it was purchasing Next Software for over $400 million. (Change Slide) Jobs returned to Apple as a part-time consultant to CEO Gilbert Amelio. In September of 1997, Jobs was named temporary CEO of Apple while a replacement for Amelio was found. (Change Slide) Introduced in May 1998, it was Apple's first truly ground-breaking product since the original Macintosh of 1984. The design innovations for the iMac continued throughout 1998 and 1999 with

Toy Story is the groundbreaking 1995 motion picture developed by Disney and Pixar and directed by John Lasseter. The film was so revolutionary not only because it was the first feature length animation to be created completely by CGI (Computer Generated Imagery) but also, also the film was more rounded in all respects. The characters not only looked more sophisticated and three-dimensional but their personalities were also more human and fewer cartoons like. The film uses a constructed text in order to put across a theme of two very different characters learning to work together beyond their rivalries to rise above a common enemy and work towards a common goal. The film uses characters and imagery very cleverly to

I think that it’s the best decision in this situatuion: let Pixar do their job with the help of the Disney distribution channels. But that’s just the theory. On practice, it’s gonna be much harder to combine different corporate cultures, because both Disney and Pixar used to work with their usual style.

Anime and cartoons had very similar origins. Gertie the Dinosaur from 1914 is considered the first American cartoon. Japan’s first anime is not as clear, but many believe it to be 1917’s An Obtuse Sword. Both of these animated features were short, silent, and black-and-white. Their rise in popularity and introduction of the style of animation seen in the modern world did not begin until their “Golden Age” of animation. In the US, the “Golden Age” was from the 1920’s to 1960’s; this was when Walt Disney created his own animation studio and began to put out longer cartoons with sound and color. Snow White from the late 30’s was Disney’s first big feature film hit. In the

Firstly, Disney allowed Pixar to have larger budgets, as Disney had funding capabilities and budgets that were enormous compared to Pixar, which allowed Pixar to explore opportunities they might not have the resources to pursue. Besides this, Pixar were also able to start more projects, and they were provided with more security and stability due to Disney’s large size and their financial resources. However, what was potentially most important for Steve Jobs, was that this acquisition would allow Jobs to put Disney content for sale in the App Store, providing more revenue for Apple. Nonetheless, Pixar were also negatively affected by the acquisition. They were mostly scared of the threat to their corporate culture. Pixar had built up a culture, that they were afraid would clash with Disney’s culture, since Disney was a much larger company. Additionally, there were differences in organizational structures in the two firms, and Pixar artists were no longer independent, nor had the same amount of discretion with regard to decision-making as previously held, as Disney now made most of the decisions.

According to Robert Iger, CEO of The Walt Disney Company, Disney’s corporate strategy for diversification is a combination of three objectives that are to be achieved through the fundamental alignment of the Company’s core business units. The three objectives to be achieved by The Walt Disney Company are (1) creating high-quality family content, (2) exploiting technological innovations to make entertainment experiences more memorable, and (3) expanding internationally. The Walt Disney Company’s three objectives that make up the Company’s corporate strategy are to be achieved through each of the Company’s core business units that are split up in to five divisions (1) media networks, (2) parks and resorts, (3) studio entertainment, (4) consumer product, and (5) interactive media.

Many people say “TV Rots your Brain” or “TV doesn't teach you anything, read a book instead!” What these people don't realize is that Disney and Pixar have all sorts of Morals and Lessons to teach kids. Just because your entertained in a fun way doesn't mean your not learning anything. Most kids rather watch a movie instead of reading a (sometimes) boring book. This are lessons I have learned from Disney and Pixar Movies.

In addition, by having access to the Pixar brand and its characters, they would help to supplement Disney’s existing characters across its different businesses like theme parks, merchandise, and television, which provide more sales opportunities. Despite the dilution of Disney’s earnings per share, it is for the short-term. The acquisition fills a crucial strategic gap for Disney and can create long-term value for its shareholders. As such, Pixar is a “near perfect strategic fit” for Disney and hence should be acquired by Disney to remain competitive.

The Iron Giant, (Bird, 1998), was one of the first “hybrid” animated films. This directly influenced a trend within the industry towards computer animation as a form of creative expression as opposed to a tool to solve complex problems. Prior to Warner Brothers creating The Iron Giant, feature animated films were made in a

Founded in 1934, The Walt Disney Animation studio is the oldest surviving animation studio in the world. The studio is documented with creating new techniques for the day, which are now considered standard. Disney produces the most animated motion picture films. Another major animation studio based out of California is Pixar Animation Studios. However, Disney agreed to purchase Pixar in early 2006, for 7.4 billion dollars. Pixar has produced films that have won seven academy awards including Toy Story, Cars, and Finding Nemo.

Disney would also own marketing and licensing fees of the characters and films. Pixar was solely responsible for the content and animation of the three full-length films. Together the alliance created Toy Story, the first full-length computer-animated film. The film was nominated for several awards including three Oscars and two Golden Globes.

In 1974, Ed Catmull was hired to manage the Computer Graphic Lab (CGL) at the New York Institute of Technology. The CGL also hired a few other computer scientists who shared ambitions about creating the world’s first computer animated film. In 1979, Ed Catmull and his team moved to the computer division at Lucasfilm. In 1986, Steve Jobs bought the computer division from Lucasfilm, paid $5million to George Lucas for technology rights and founded an independent company, Pixar. Steve Jobs joined the company’s board of directors as chairman and Ed Catmull became the president of the company. In 1991, Pixar made a $26 million deal with Disney to produce three computer animated feature films. Pixar produced Toy

A business unit can be defined by a set of operating divisions that are organized by market, customer, product, or other means, which essentially act as self-sufficient businesses with separate profits. (Thompson et al 2015).

Pixar Animation Studios as we know today, was started as in 1984 when John Lasseter, chief creative officer of both Pixar

Founded on February 3, 1986, Pixar was best known for its animated films created with Photo Realistic Rendermen. It initially began as a graphics group under Lucasfilm’s Computer Division. However, it was later purchased by Steve Jobs for $10 million dollars and renamed to Pixar. It continued to grow its success with the release of many movies, including their Toy Story series, one of their highest