Walt Disney's The Disney Company

1586 WordsMay 16, 20167 Pages
Company in Brief The Walt Disney Company all began when Walt Disney made his way to California with his “pilot” film of Alice’s Wonderland to sell “Alice Comedies” to a distributor. He was contracted to distribute “Alice Comedies” on October 16,1923 which is the beginning of the “Disney Brothers Cartoon Studio” which later became the Disney Company. For the first couple of decades the Disney Company was only geared toward one business segment, studio entertainment. Walt had the desire to branch out of the studio business and wanted to lean towards the idea of having an amusement park. With years of planning and construction Disneyland was opened on July 17, 1955. With the success of Disneyland, Walt wanted to expand even more and open another “theme park” on the East Coast. Before Walt Disney passed away land was purchased in Florida to create an Experimental Prototype Community of Tomorrow, also known as EPCOT. In 1979, ground was broken for the new park and was completed in 19892. Moviemaking became a hit soon after from the Studios that Walt had started the Disney Company with (Disney History D23). The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segment: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Media networks are made up of broadcast, cable, radio, publishing and digital business

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