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Was Amazon Unprofitable?

Satisfactory Essays

Does anybody really remember when Amazon was unprofitable? If you’ve been around for awhile, you might remember Bezos’ warning to investors that it would be a long time before they would see a return. Back in 1997, he told Inc. Magazine that Amazon would be unprofitable for a very long time. His “in it to win it” mindset kept the company pushing through new strategies until 2003 when the company posted its first profit.

Much like Apple and founder Steve Jobs, Amazon success factors are closely tied to Jeff Bezos. His innovation and desire to keep moving forward has pushed the company further than early critics believed possible. No matter how you look at it, Amazon has grown up from a little online bookstore to an industry giant. You could

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