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Web Analytics : Online And E Commerce Activities

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Web Analytics: Web analytics is a set of strategic methodologies implemented to maximize online and e-commerce activities. Web analytics extracts and categorizes qualitative and quantitative data to identify and analyze on-site and off-site patterns and trends. Analytic techniques and requirements vary according to organizational requirements. Web analytics services may be supplemented with related sources, including email marketing response rates, direct mail, sales and website performance data. With the help of Web analytics admin can be able to determine the number of users hit the website and how long they were on the site during the visit. Using the web analytics administrators can monitor whether the site is working fine or not, determine the area of interest of customer in the site and where they do not get traffic. It provides the administrators and publishers, the data that can be used to modify the website for the better user experience. Page Caching: The amount of real-time(dynamic) information that displays in web pages will correlate directly to the server resources, memory, and processing cycles that are being used, which affect the effective speed of the page loading. By caching the pages, they are saved in their fully rendered state, by which we can achieve performance that nears that of static web pages. Page caching is a process of storing (caching) this HTML on the server, during the time of generation of these WebPages, so that the next time

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