What Are The Strengths And Weaknesses Of Mcdonalds

Decent Essays
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.

A SWOT analysis is a process that an organization undertakes to identify its internal strengths and weaknesses, and it’s external opportunities and threats. The internal business factors are the elements inside the business that the business has control over.
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The external business factors are the elements outside the business that the business has no control over. These elements can be positive or negative to the business depending on the business’s response to them.

The strengths include tangible and intangible features controlled by the business whilst the weaknesses include elements that detract from the business’s ability to reach their goals. Weaknesses are areas that
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These Franchisees can give the business a bad reputation and divert from the brand image.

Another weakness would have been the high risk factor for the Franchisor as they rely on the Franchisee to make the business a success.


Menu items could be revamped to increase sales as customer’s demands change. Another opportunity would be to start delivering food to homes that would also increase sales as there are many customers who are happy to pay extra for the convenience factor.

McDonald’s had the opportunity to expand the business. Ray Kroc had this in mind when he told Mac and Dick that there would be thousands of McDonalds all over the world. They are now a global company.

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The restaurant image could be upgraded to look more like a café style restaurant where people have the choice of sitting and eating. This is also an opportunity that came to life as today McDonald’s have provided seating
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