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What Is Digi's Advantages And Disadvantages

Satisfactory Essays

CONCLUSION
Digi has always been the pioneer in providing the cheapest telecommunication service to Malaysian people. As mentioned in the strength analysis, it was the first operator to offer cheap calling and messaging rates. One of the most powerful strength or backbone of Digi is its customers. Majority of them are youngsters that are school and college students who cannot afford higher telco charges. This gives Digi a major plus point compared to its arch competitor Maxis,Celcom and TM(Telekom Malaysia). Youngsters are the major user of telecommunication services like calls,messages and internet. This generates higher profit to Digi. Innovation has always been one of the main factor of Digi’s success. It always comes up with product that …show more content…

With the inflation rate in Malaysia that becoming worse, telecommunication companies are facing stiff competition to make profits. Almost all telecommunication companies offer the cheapest price be it call rates, internet quota rate or text messages rate to maintain existing subscriber and to attract new subscribers. Digi should pay close attention to what its competitors offer. Maxis for instance offers 1GB fast 4G LTE mobile internet for only RM3 through its Hotlink Fast (Maxis, 2016) plan whereas Digi charges RM7 for the same 1GB mobile internet. Although many Digi’s product are cheaper compared to its competitor, some of it are still provided with high price. This will disappoint its majority of subscribers who are mostly youngsters who looks for the cheapest offer available. Taking this into consideration, Digi should revise its price often and compare with its competitors price to give its subscribers the best product and service at cheapest rate available. This not only will make the existing subscribers stay but will generate more new …show more content…

Advertisement are beneficial to companies as it notifies the market the existence of a company,its market offering and its new products that is about to be launched and etc ( Gregory Hamel, 2016). Digi should advertise more about its company and its new and upcoming market offerings. Subscribers should be made aware of Digi’s latest offering so that they can compare Digi’s offer with its competitors offer. Excellent advertisement are the only way to make this possible. Digi should come up with advertisement that are “catchy”,contemporary and innovative. The traditional way of advertisement for example in printed media like newspaper are no longer efficient in conveying a message to new generations. More and more creative advertising strategies are available these days. There are three new types of advertising strategy in market(Todd Wasserman, 2016) now namely

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