CONCLUSION
Digi has always been the pioneer in providing the cheapest telecommunication service to Malaysian people. As mentioned in the strength analysis, it was the first operator to offer cheap calling and messaging rates. One of the most powerful strength or backbone of Digi is its customers. Majority of them are youngsters that are school and college students who cannot afford higher telco charges. This gives Digi a major plus point compared to its arch competitor Maxis,Celcom and TM(Telekom Malaysia). Youngsters are the major user of telecommunication services like calls,messages and internet. This generates higher profit to Digi. Innovation has always been one of the main factor of Digi’s success. It always comes up with product that
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With the inflation rate in Malaysia that becoming worse, telecommunication companies are facing stiff competition to make profits. Almost all telecommunication companies offer the cheapest price be it call rates, internet quota rate or text messages rate to maintain existing subscriber and to attract new subscribers. Digi should pay close attention to what its competitors offer. Maxis for instance offers 1GB fast 4G LTE mobile internet for only RM3 through its Hotlink Fast (Maxis, 2016) plan whereas Digi charges RM7 for the same 1GB mobile internet. Although many Digi’s product are cheaper compared to its competitor, some of it are still provided with high price. This will disappoint its majority of subscribers who are mostly youngsters who looks for the cheapest offer available. Taking this into consideration, Digi should revise its price often and compare with its competitors price to give its subscribers the best product and service at cheapest rate available. This not only will make the existing subscribers stay but will generate more new …show more content…
Advertisement are beneficial to companies as it notifies the market the existence of a company,its market offering and its new products that is about to be launched and etc ( Gregory Hamel, 2016). Digi should advertise more about its company and its new and upcoming market offerings. Subscribers should be made aware of Digi’s latest offering so that they can compare Digi’s offer with its competitors offer. Excellent advertisement are the only way to make this possible. Digi should come up with advertisement that are “catchy”,contemporary and innovative. The traditional way of advertisement for example in printed media like newspaper are no longer efficient in conveying a message to new generations. More and more creative advertising strategies are available these days. There are three new types of advertising strategy in market(Todd Wasserman, 2016) now namely
The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.
The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies
Back to the 70’s the biggest campaign was using sodas, like 7UP's "Un-Cola”, Coca-Cola and Pepsi. We also see more advertisement on television and marketing teams looking at trends to see how and why such campaigns worked and which were flops. Moving into the 80’s and 90’s we see that computers are slowly starting taking over advertisement. It isn’t until the 2000’s when we start to see more and more marketing strategies and in the 2010’s we see that platforms such as Google, YouTube, Facebook, and Twitter start to influence and branch out to different
The competitive nature of business resulted in the imaginative use of advertisements. They could incorporate items, events and people that resonated well with their target market to boost sales. This led to the rethink and expansion of the advertising industry. It now consists of the businesses that need to advertise, agencies that create them; involving visualizes, designers, production managers, researchers and actors, and the media that transmits the adverts. A sizeable portion of many businesses’ funds is
As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials
Now ads are everywhere. With the ads like that it increases the sales, how much their product is seen, and how much the company itself is viewed. They’re on just about every website on the internet, and they are even calling your phones to say, “hey buy me.” This all deals with how technology has changed. How we advertise is just a nice way of saying how we package details. “There is a simple way to package information that, under the right circumstances, can make it irresistible” (Gladwell P. 200). It’s amazing when you look back in research, or in your mind and see the difference in advertising then, and advertising now.
In the industry, many companies are providing high, average and low quality products at different prices so buyers can choose according to their needs. The advertising plays an important role in the industry that company can enhance their market share. The quality and price plays an important role in creating an image which in turn enhance sales.
Advertising has steadfastly served the print business for a long time, and was connected to the Internet with each desire of achievement. Web promoting started with Center and Siegel 's in well known Green Card Lottery message on the Usenet website in April 1994 and was followed in October by publicizing arrangements for AT&T, MCI, Sprint, and Volvo on Hot-wired lastly the thought got on. The Advertisement developed in advancement, and today there are Static, pivoting, looking over, enlivened, streak and interstitial standard promotions all which are intended to create movement, expand brand mindfulness and produce leads and deals. Web organizations were established on publicizing incomes, and for a few years the organizations flourished.
Companies have been advertising their goods since consumerism was created Street merchants in . In the 21st century, it is hard to go a day without seeing an advertisement.
The main objective of this research is to assess the different promotional strategies of SMART and Globe Telecom Networks in the Philippines. The reasons that pushed the researchers to write about this topic is because one of the most widely used technologies today involve the use of networking, and the main providers of such networking use different promotional strategies to beat the competition. The researchers will provide adequate information about the processes and procedures of the networking companies and also the different perceptions of the respondents the researchers are going to interview.
The most recent trend in marketing is digital marketing. While companies continue to print advertising digital media can easily be updated with changing developments. If a company wants to communicate with their customers about a new product, new features or new ways to use the product, digital marketing is the way to do it. A
While everyone especially the younger generation is concerning about why the internet speed is so slow, we are inspired and motivated to explore this matter further. After few weeks of hardworking, we had a much broader understanding on how vital it is to stop the Telekom Malaysia’s monopoly so that our country will only experience a breakthrough in telecommunication industry.
Advertising is the best method for businesses to convey their products to the consumers because they make it look good through their eyes. The internet is being used to advertise also as
Advertising agencies today are confronted with the ever-evolving nature of technology and new applications that are continually being devised. Traditional advertising methods such as billboards, newspapers, magazines, radio and even broadcast television advertising are becoming less effective due to the significant increase in the number of platforms for getting messages to target audiences. In my essay I will discuss the challenges that the digitalization of communications has had on advertising agencies and its effects on consumers, the media and brands, with examples of how these companies are overcoming these problems to solve their clients’ brand or business issues.
Date: Program: Course Authors Teacher Title Strategic question Purpose 2008-05-26 International Marketing Master Thesis International Marketing (EF0705) Parunya Vanasakul Ploychompoo Wankeao Supisra Arayaphong (830422) (850418) (831102) Tobias Eltebrandt The battle of DTAC in Thailand’s mobile phone operator market How can DTAC gain higher market share by focusing on customers in Bangkok? The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Researchers apply ‘Business Strategy theory and Marketing mix for