Intro
Have you ever been in such a hurry that you do not have time to make a full meal, so instead you warm up last night’s leftovers? If yes, we have the solution for you. We have come up with a way to instantly make a full course meal in no time. You might be wondering what it is. It is dehydrated food. Our food does not lose any of its flavour or nutrition when it is being dehydrated. There are no disadvantages for our brand of dehydrated food over whole food. It is as healthy and will save you time. It also lasts longer and does not expire as quickly. Our modified microwave is the only way to make our dehydrated food. Our microwave can replace traditional ones as well.
Situation analysis
Swot analysis
Strengths:
Only product in the marketplace appealing to the target demographic
Creative new approach to a product market viewed as dull and tasteless
Our technology patents create a copycat proof product line
The treatment process of the product allows for long term storage spanning years. Thus allowing for a low-risk product that does not have to be replaced.
Our long term storage, flavour options, and superior nutritional value will potentially give us a superior market position.
Weaknesses
We are creating a new product and attempting to introduce it to the marketplace
Some flavours may fail
Consumers may not see a need in our product initially
Some consumers may not like the flavours we initially offer
Different isn 't always good
Opportunities
Our product is
When Michael Pollan's book The Omnivore's Dilemma was published, many readers began questioning him for advice on what they should eat in order to stay healthy. In his more recent book, In Defense of Food, he responds with three rules, "Eat food. Not too much. Mostly plants"(Pollan 1). This seven word response seems too simple for a relatively complicated question, but as he further elaborates these rules into specific guidelines, this summary turns out to be surprisingly complete. Using inductive and deductive reasoning, he debunks the ideas behind nutritionism and food science, and proves that the western diet is the cause for food related diseases. Inductive reasoning is when a
Food deserts are one of the main causes of obesity in lower income areas, and while initiatives are being created to solve this problem, more than just a few initiatives are needed to change the obesity issue.
The main point that can be taken from this analysis is that due to its strong brand image, lower shelf-life, and cheaper prices than its competitors, Natureview
There are many retail giants that have had an active presence on the market for sometime. A few that come to mind are JCPenny, Macy’s and Nordstorm’s. However, one major retail chain that has spread across the country was started right here in the state of Arkansas. Dillard’s first department store was opened in 1938 in Nashville, Arkansas by its founder William Dillard. Since its inauguration, Dillard’s has turned into one of the more prominent retailers in the United States. With an ever growing market base and clientele, Dillard’s has seen successful since the early 1950s. This success, however, leaves people with a few questions about the Arkansas native retail giant. What does Dillard’s current market look like? How does Dillard’s compare
The product can be marketed effectively by fine-tuning the products attributes, price, delivery channels, and overall image for a carefully defined segment. Introducing the product into a niche segment will also ensure that Exotic Fruit Bars gains a foothold against larger more resourceful competitors, and eventually grows into a larger competitor with conceivably newer and more diversified product selections.
Hundreds of thousands of Chicagoans live in what’s known as a food desert. A food desert is in an area of focus that is short on access to fresh meat and produce. These areas are usually over populated with packaged and processed foods, which are not always healthy. They also have a significant amount junk that you can easily find in convenience stores and fast food restaurants.
Some of the deadliest places when left stranded without proper supplies are deserts. The most popular ones are the Sahara, Arabian, Mojave, and Food. Food? Yes, as much as people say that’s nonsense, a food desert is an occurring anomaly that impacts many people around the world, and in the United States. A food desert is a place where people do not have access to natural healthy food, however they do have access to cheap unhealthy food. Those areas today tend to be densely populated urban communities that again do not have immediate access to a grocery store or fresh healthy food. The occurrence of food deserts in the United States is unacceptable, for a first world country, and the more the government continues to ignore the problem, our country will continue to grow more unhealthy and add to the astronomical increase in obesity. The United States Government needs to do more to regulate the areas considered food deserts, and hold fast food industries accountable for providing the correct nutritional information needed on their products.
A SWOT analysis is an evaluation of the business environment and organizational strategic capability to identify key issues that may impact strategy development (Ireland, R., Hoskisson & Hitt, 2008). Strengths and weaknesses define a firm’s internal environment whereas opportunities and threats constitute the external environment.
Foods such as cheese included in the product will have to be chosen offering longer shelf lives;
in many different product Today, countless producers all over the world rely on the properties
Brian’s unhealthy eating habits have caused his body to either be receiving inadequate amounts or a surplus of water-soluble vitamins. Brian is taking in to much Thiamin or Vitamin B1 because the Recommended Daily Amount (RDA) is 1.2 mg/day, the Daily Intake Value for adults is 1.5 mg and he is consuming 3.18 mg. He is also taking in to much Riboflavin or B2 because he is consuming 3.29 mg, his RDA is 1.3 mg/day and his Daily Value for adults is 1.7 mg. Brian is also taking in to much Niacin or B3 because his RDA is 16 mg NE/day, the Daily Value for adults is 20 mg and he is taking in 45 mg/day. He takes in 2.41 mg of Vitamin B6, which is too much, compared to
We live in an age in which we have come to expect everything to be instantaneously at our fingertips. We live in an age of instant coffee, instant tea, and even instant mashed potatoes. We can walk down the street at 5 in the morning and get a gallon of milk or even a weeks worth of groceries at our discretion. Even though it is great that food is now readily available at all times, this convenience comes at a price, for both the producer and the consumer. Farmers are cheated out of money and are slaves to big business, workers and animals are mistreated. And, because food now comes at a low cost, it has become cheaper quality and therefore potentially dangerous to the consumer’s health. These problems surrounding the ethics and the
Proper nutrition is one of the most essential elements to being healthy and living a long life. People deal with food every day, and food has been a part of life since the beginning of civilization. What we eat becomes our diet, and our diet plays a major role in deciding how healthy we are and how well our body functions. Without proper diet, our body cannot carry out the functions it needs to perform. Most people have some common knowledge on what is good and what is bad for the human body to consume. Fruits, vegetables, nuts, and grains are some common items people think of when they think of healthy foods. However, it is not enough just to know what foods are good for your body, it is also important to understand why certain foods are
One of the most life changing technological innovations is the microwave oven. Invented by accident in 1946 by Dr. Percy LeBaron Spencer, the microwave oven was originally received poorly like many other new forms of technology. Fears that the microwave radiation would escape during use, or that it would ruin the art of cooking were some of the worries that many people had when this technology was released (Gallawa, 2007). Through years of refinement however, the microwave oven has become commonplace in kitchens across the globe. While fears of people giving up traditional cooking methods proved to be unfounded, microwaves have proven to be a valuable tool used by everyone from young kids to master chefs. In addition, an entire new food service industry was created based on the ability to quickly prepare food. Frozen foods and microwave popcorn are just a couple of the items we
For most us Americans, knowing when we’re going to eat next is something we very rarely think of, and when we do think about being hungry we still know where our food is coming from. Three big meals a day, and a few snacks in between, is how most of us live. It’s hard for us to imagine what its like for those who go days eating very little or nothing at all. But unfortunately that’s how it is for most of the world and surprisingly it happens in the United Sates as well. There are many reasons malnutrition can happen, and it happens to every age group. Even though there are many ways to treat it, in the