Massiel Urena MKT 4220-02 International Marketing Professor Ying C. Tsien Situational Analysis Dale Wishewan is the president, co-founder and chief executive officer (CEO) of Booster Juice who led the company since its first location in Canada. In 2009, he decided to expand into the Indian market and his overall goal was to have Booster Juice stores across India. Additionally, Wishewan’s mission for Booster Juice is “to provide customers with an incredible, healthy alternative to fast food that’s great tasting, convenient and nutritious making it perfectly suited for today’s active lifestyle.” (Pg. 3) The situational analysis consists of the Strengths, Weaknesses, Opportunities, and Threats.
A man by the name of John Fremont McCullough and his son Alex developed the recipe for Dairy Queen’s famous soft-serve. At first, they did not have anywhere to serve it. They then asked a “friend and loyal customer Sherb Noble” (Wikipedia Contributors; wikipedia.com) to serve their soft serve in his ice cream store. Since their ‘ice cream’ was such a large hit, the father and son team opened their very first Dairy Queen on June 22, 1940 in Joliet, Illinois (.D.Q. Corp Mpls., dairyqueen.com). This restaurant is still up and standing, however it is not in operation, and it has not been since 1950’s.(Wikipedia
In 1904, Dr Pepper made it's debut at the World's Fair in St. Louis, Missouri, and soon after became “The King of Beverages”, which was their first original slogan (History of Dr Pepper).
Main Idea 1- Materials Topic Sentence: To make your smoothie, materials are necessary. Support: You will need bananas, strawberries, In this case, my liquid is orange juice. Support: Next, you will add your solids, which are strawberries and bananas. If not all of it fits in your blender, then you will want to split your serving in half and make two separate smoothies. After your fruit is in the blender, put in your thickener to get a good texture, which will be the vanilla ice cream.
INTRODUCTION Three friends from the Cambridge University, Richard Reed, Jon Wright and Adam Balon founded the innocent drinks in 1998. All the three were in their respective fields of work and working for different companies after they graduated in 1994. Reed worked for an advertising agency, while Balon and Wright worked
TO: Vanessa Ferreira FROM: Adrian Rojas, Elise Nguyen, Matt Franzen, Desiree Pepperdine DATE: TBD SUBJECT: Jamba Juice Analytical Report Introduction In accordance with findings based on extensive research, Jamba Juice has encountered a steady decline in its sales and market share value due to a variety of internal and external factors. Although the largest smoothie chain in the United States is foreseeably on the road to non-existence, proper business development can potentially help the corporation turn things around and prosper like it once did.
Business Research Report New Product Line for Juice Bar Presented to: WGU Assessment Code: RWT1 Student Name: Carol Wilson Student ID: 000219654 Date: February 22, 2013 Mentor Name: Christina Williams
Today’s most popular drink was not a drink that was thought of and brought to existence. It was made almost by accident. One with a love for medicine and with a background in pharmacy mixed a few components together and with one taste from his buddies, created what today still stands strong as a powerhouse in the soft drink market. With his new drink becoming so popular, Bradham decided to pursue a whole new vision. Medicine was now behind him, and now he focused his attention on bringing up Pepsi cola to the masses. In 1902 Bradham decided to turn his pharmacy over to his assistant and dedicate his time to making Pepsi Cola his business. On September 23rd of 1902 he filed to register Pepsi Cola as his trade mark (this is the earliest dated document of the history of the company). In December 1902 Bradham formed the Pepsi Cola Company, a corporation under the laws of North Carolina. In 1903 on June 16th the U.S. Patent Office accepted the mark and Pepsi Cola was registered. Pepsi Cola was now a fully functioning company. (Copeland,
Steak ‘n Shake was founded in February, 1934 in Normal, Illinois. Gus Belt, Steak ‘n Shake’s founder, pioneered the concept of premium burgers and milk shakes.
BOOST JUICE: Boost Juice was founded by Australian born, Janine Allis. The product advocates healthy living. This is now an extremely successful franchise business and the fastest growing juice bar chain of stores and products in Australia. The product Boost juice started off as an yoghurt product and after patenting the product, the juice was born.
The article stated that, “many East Coast baby boomers were wondering, “what’s a smoothie?” (Fox & Rushmore, 1999, p. 4). This statement not only indicated that people in the East Coast were not aware of this new juice trend, it also stated that “consumers’ demands and tastes can greatly change from one demographic to another” (Fox & Rushmore, 1999, p. 4); whereas allowing Juice Guys the opportunity to sell more than just juice and also resulting in Juice Guys indentifying between the ages of 18-35 to be their leading influential target market.
Availability of Substitutes Although Jamba Juice demands a large amount of agricultural commodities to help produce the healthy and organic smoothies, these commodities are limited. There are not other substitutes can replace these agricultural commodities to make smoothies as healthy as the organic raw materials. Hence, this gives the suppliers the opportunities to raise the price or decrease the quality of the agricultural commodities.
External Analysis The General Environment of the Industry Jamba Juice and its immediate competitors operate under the industry entitled “snack and nonalcoholic beverage bars” [ (U.S. Census Bureau) ]. According to the U.S. Census Bureau the official description of the snack and nonalcoholic beverage bars is as follows: “This U.S.
THE SUCCESS OF INNOCENT DRINKS USING COMPETING VALUES FRAMEWORK AND PESTEL ANALYSIS. Innocent Drinks was started by three friends in 1999 that developed premium smoothies that contained 100% natural fruit with no water or added sugar. The aim was to provide people with quick ready-to-go and healthy food and drink options. The company is now one of the best-loved and fastest growing businesses in Britain. The highly successful Innocent Drinks sells $2 million smoothies per week across Europe, building a 72% market share in the 8 years since they were founded (Anne 2008). They give 10% of their profit to charity and continually participate in fund-raising activities such as ‘The Big Knit’. Throughout the years, Innocent has managed to
For perspective, as of January 2010, 7-Eleven, Inc. had earned the No. 3 spot on Entrepreneur magazine annual Franchise 500, which ranks top franchise opportunities in the U.S. An obviously healthy organization, this is 7-Eleven's 17th year to break into the top 10 (7-Eleven Inc, 2010).