What Makes Old Spice?

“The Man Your Man Could Smell Like” is a commercial contributed by Old Spice Body Wash that targets insecure men, specifically young ones. The commercial tries to persuade these men into buying their hygienic products that will supposedly get any woman to be attracted to them instantly. That “anything is possible” if the viewers of the commercial use Old Spice. One of the several key points director Tom Kuntz uses to do just this is by establishing his actor, Isaiah Mustafa, a former NFL player, portray as the most perfect man. Pathos is the commercial’s most effective technique that connects with the audience using a sense of humor with gender stereotypes. The commercial successfully connects with both men and women. A way they successfully connect with men using pathos is associating the men’s insecurities with the sight of a very athletic man; the actor gets them into thinking if they will use the body wash they can look just as good as him. In the commercial, Isaiah Mustafa

Old Spice is a man's deodorant company that uses a man's attractiveness to their company’s advantage. In this commercial a very fit male is telling you that your man may not look like him, but your man can smell like him. For example, “Anything is possible when your man smells like Old Spice and not a lady”(ENGL Rhetorical Analysis: Old Spice Commercial). This quote is promising that if your spouse or loved one uses Old Spice then he will not only smell great but it is possible to look that fit. Which is not impossible, but it may give false hope to some people, by making it look easier than it is to be fit. “Advertising is modifying the way it targets young people. Its renewed efficiency is enhanced by the current context of young people’s relationship with technical and technological devices” (Bermejo, pg. 157-165). This statement portrays the reason ads are modifying and blowing up most mobile devices. For instance instead of just seeing commercials on TV, we now see them on Facebook, Instagram, Snapchat, and almost any mobile game you

​ 1. The highly popular Old Spice commercials addresses a number of issues related to the construction of masculinities in contemporary American culture. In the 2012 Smell is Power Old Spice commercial, it offers great insight into cultural ideas related to the construction of hegemonic masculinity and implies the masculinity constructed through the protagonist’s, Terry Crews, appearance and body, sexuality, behavior, and his character pattern and mannerisms.

Although such events are merely humorous and nonsensical, the ad does utilize the logic of the popular advertising strategy, “sex sells.” The advertisement makes apparent that the manly scent of Old Spice attracts women, and uses the reasoning that men need Old Spice in order to be manlier and gain sexual satisfaction. Of course, it is not statistically proven that Old Spice will gain sexual satisfaction; however, in a society that dictates that men need sex, men are more willing to buy any product that have the possibility of pleasing

The Old Spice body wash commercial, “The Man Your Man Could Smell Like,” starring Isiah Mustafa, a previous NFL player, begins in a bathroom. He commands women to look between their man and him. Isiah addresses the fact that their man isn’t him, but that he could be more like him if they stopped using ‘lady scented body wash.’. The setting changes from the bathroom to a boat out at sea. He shows the audience all the things he could give them, such as tickets to an exciting event the audience is supposed to love, and diamonds. Isiah tells the audience that anything is possible if their man uses Old Spice products. The commercial closes out with the actor on a white horse. This ad effectively uses pathos and ethos with the assistance of sexism and comedy, and logos through symbolism: try to impress women, make other men jealous, and overall relate to the

For companies with enough money, the Superbowl is a way for them to display their commercials on a larger platform. On February 2010 during Super Bowl XL, Old Spice launched the commercial “The Man Your Man Could Smell Like” with actor, Isaiah Mustafa, playing as the ideal man. In this commercial, Old Spice’s advertising company, Wiedent+Kennedy, establishes acceptable masculinity as a strong and hyper-sexualized male who is able to provide for a women. This brand that sells men’s hygiene products, rebranding their products to appeal to a younger male and female cliental. Implying that if a male does not fit into these gender role, then they are not a real man.

Most of us have probably seen the Old Spice commercials with the confident and fast-talking Isaiah Mustafa, AKA "The Old Spice Man." These commercials first began in early 2010 and have since become a whole series of some of the most popular commercials on television and the internet. But what is it about these ads that make them so appealing? To answer this question, this paper will focus on the commercial that started it all: "The Man Your Man Could Smell Like." Although this ad does surprisingly little to realistically describe the product it is advertising, its clever and difficult to notice of all three first parts of appeal convinced many people to switch to Old Spice, and, at the same time helped Old Spice reach a close connection with its target audience, this way embedding itself into our popular culture.

In the old spice commercial “Smell like a Man, Man”, Isaiah Mustafa asks his audience if they want a man who can bake them a gourmet cake in a dream kitchen that he built with his own hands. He then goes on to answer that question by saying of course you do. He asks his target audience this unusual question along with a series of other funny, sarcastic questions as he moves from frame to frame while also continuing to define the image of a so called “perfect man”. The commercial thus begins with a seemingly attractive, man (Isaiah Mustafa) standing in a towel without a shirt, on the beach grasping a bottle of Old Spice. He states that he being an attractive model man is because of the use Old Spice body wash.

Do you ever have to question if you're man enough for society? Do you ever see advertisements that make you take another look at yourself? These are the questions that large advertising companies like the fragrance brand Old Spice try to target in order to get you, the consumer, to buy their product. Old Spice as a whole attempts to advertise their product in such a way that they try and get their customers to question themselves as a person to get them to buy their product. Old Spice has gotten their reputation as being the thing for “men”.

Old Spice is an American brand of male grooming products, and has been around for eighty years. Old Spice is known for the legendary deodorant. In 2010 Old Spice released an advertisement campaign called The Man Your Man Could Smell Like starring Isaiah Mustafa as the narrator. Isaiah then describes everything that would be possible if the target audience’s man stopped using lady scented body wash.

The target audience for this commercial of Old Spice involves partners who are in romantic relationships directed towards women to convince them that their men should use this product. He gets the attention by using this whole commercial, with its absurd scene changes and dry humor is really an attention getter in and of itself. In order for the need, that is presented when the “Old Spice Man” asks “Does your man look like me? No. Can he smell like me? Yes.” As for the solution, the solution is that you/your man should buy old spice. The only benefit would be that they would appeal to smell good if they try this particular product. The action is when the “Old Spice Man” asks “You tell me?”

In their “Man Song” ad, they have to guys in their early 20’s singing about how they are a man now and what being a man is. To be independent, to have a girlfriend, not living with their parents, having a leather wallet and more all thanks to Old Spice. This comedic ad is their funny way in showing how to be a man

The Old Spice commercial, “The Man Your Man Could Smell Like,” is advertising men’s body wash. The commercial explains what men will be like if they use Old Spice body wash. A very muscular African American man is shown speaking quickly as the scenes begin to change from a bathroom to a large yacht showing all the luxurious belongings he has because he is a man who uses Old Spice body wash. The commercial is full of unrealistic situations. For example, on the yacht he presents concert tickets that suddenly turn into diamonds, which are suggested as gifts all women love. The message portrayed is that if men use this body wash they

maximum folks have probably seen the antique Spice commercials with the confident and rapid-talking Isaiah Mustafa, AKA “The antique Spice man.” the ones commercials first started in early 2010 and have for the motive that grow to be a whole collection of a number of the maximum famous classified ads on television and the internet. however what's it approximately the ones classified ads that lead them to so appealing? to answer this question, this paper will popularity at the economic that started out out it all: “the man or woman Your man need to scent Like.” even though this ad does exceedingly little to realistically describe the product it's miles advertising, its clever and diffused use of all 3 primary factors of appeal (ethos, logos,

This commercial is part of Old Spices “Smell like a Man” campaign, thought the series they are trying to sell a product called Red Zone body was. The first time this commercial was aired was during the Super Bowl in 2010. The commercial starts out with former NFL player and actor Isaiah Mustafa, who represents the perfect male body in modern society, in a bathroom with nothing but a towel around his waist. He starts by saying “Look at your man, now back to me, back to your man, now back to me.” The scene switches very quickly and he is now standing on a yacht in the ocean and a navy scarf around his neck. He then pulls out an oyster that opens up and is holding “two tickets to