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Where Bad Ideas Come From : The Natural History Of Failure

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Where Bad Ideas Come From: The Natural History of Failure Since the beginning of time, people only hear about all the successful ideas, but what about the bad ideas? Throughout the book 100 of the Worst Ideas in History: Humanity’s Thundering Brainstorms Turned Blundering Brain Farts by Michael Smith and Eric Kasum, there is documentation of 100 glorious failures in history. Even though these ideas are wrote-off as failures, our class has learned from Steven Johnson that errors can lead to great innovation. Johnson had also thought us how to create a good thinking process. With learning this process of generating good ideas, where do all the bad ideas come from? The majority of the bad ideas in 100 of the Worst Ideas in History: Humanity’s Thundering Brainstorms Turned Blundering Brain Farts can be defined by three categories: Conditions, Selfishness, and Money.
Is it worth the Biscuit? In order for good ideas to form, they need to go through an incubation process that Steven Johnson had touched on this though his book, Where Good Ideas Come From: The Natural History of Innovation. The basics of this process is that first the idea needs to be provoked, go through liquid networks so that new connections or thoughts can be added, and then, they form into slow hunches. Here is where the ideas get to marinate and absorb knowledge until the “light-bulb” clicks on, and just like that a fantastic idea is born. There is no time limit on this process; it can take up to years!

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