These are the days where we invest most of our time to get things done sitting in front of the computer rather that running from one place to the other. It has brought a revolution in the way we handle things. It saves money, labor and its benefits are umpteen. When the demand and the interest by the public are steering towards the use of online services, it has become an unavoidable segment for any organization to emphasis more on it to attract its customers with a better user experience.
It’s quite common that every task that we perform, we check whether it is being executed in the expected way. Ultimately, if it’s going in a right path well and good but the actual question arises when it’s the other way. This is the point where analytics come into picture. The need for analytics is very much known to us because it can be one of the most powerful driving factors to tune the performance of an organization’s processes, strategies and uplifting revenue.
 Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. - Wikipedia
 Web analytics is often more related to customer relationship management analytics. This analysis can unravel the likelihood of a particular customer will repurchase a product after