Why Is Walt Disney A Successful Entrepreneur

Decent Essays

Walter Elias Disney, an influential innovator and entrepreneur, is the creator of one of the most recognized and successful corporations in the world, The Walt Disney Company. He was born in 1901 in Chicago, and he was an avid artist. He took drawing and photography classes at school and was a contributing cartoonist for the school paper. Having this interest, he joined the Red Cross and drove an ambulance decorated with his own cartoon drawings. Being a cartoonist was something that he knew he loved to do so he then decided to move to California and pursue his career. This is where he teamed up with his brother, Roy. Roy was more of a business man, so he focused on the finances and accounts of the business, and Walt handled the creative aspects …show more content…

This article focused on why Walt Disney was such a successful entrepreneur and what others in the business can learn from him. It summarized how he started his career and how he developed his passion for art and ended up creating a multi-billion dollar company out of it. Disney's first and most well known character, Mickey Mouse, was created when he produced a silent cartoon called Plane Crazy. However, before it was released, sound arrived in Hollywood and this made Plane Crazy the first cartoon with sound. It all went uphill from here; he won multiple awards and made more and more money from his innovative, creative ideas. For instance, he went on to create more characters to stand by Mickey Mouse, and he had the idea of producing feature-length films such as Snow White and the Seven Dwarfs. His innovative mind and creative personality made him so successful; he came up with ideas …show more content…

He started out as a newspaper cartoonist for his school and turned into a billionaire with a multi-billion renowned company. His inventive, creative mind was one of the reasons why he was so successful. For instance, his cartoons had a way of making people laugh and smile, and he was the first person to produce a cartoon with sound and color. Additionally, he loved what he was doing. He loved creating characters out of mere creativity. These were lovable characters that people wanted to know more and more about. He realized what people loved about his productions so much, so he continued making more. Given that it was the period of the Great Depression and World War II, he, along with his brother Roy, used very smart business strategies such as "…dedicating much of his new studio to producing health, education and propaganda films for the U.S. government" (para. 6). He knew how to keep money coming into his business. After he saw how successful his TV cartoons were becoming, he decided to take it up to the next level by creating films. He re-released Snow White during the war period, which brought a lot of revenue into the company. He noticed how much money this made, and so he started re-releasing movies every ten years while limiting the amount of Disney movies on DVD and VHS. He knew how big the name was becoming; therefore, he decided to create a theme park.

Get Access