Why Restaurants Are The Key Part Of Civilization's Economy, Hospitality Industry, Social Lives, And Necessity

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

Throughout all of human history, mankind has searched for the ultimate food. To our enjoyment, in 1950, the world was given the answer: Whataburger. Whataburger has taken the hearts of Americans by storm by by serving classic southern style burgers, fries, and shakes. Despite it’s humble beginnings in Corpus Christi, the franchise now boasts over 750 locations and has even secured the 2016 title of “Best Burger in America”. In an effort to understand why this small burger chain became so successful evaluating this legendary business in three different aspects: price, quality, and customer service.

“Promotion refers to the advertising and selling part of marketing. It is how you let people know what you’ve got for sale. The purpose of promotion is to get people to understand what your product is, what they can use it for, and why they should want it.”

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

Since 1950, Whataburger has proudly served a bigger, better burger. Over six decades ago, an adventurous and determined entrepreneur named Harmon Dobson had a bold idea: to serve a burger so big that it took two hands to hold, and so good that after a single bite customer couldn't help but exclaim. A burger restaurant should be clean and have a fresh food. First, people try many restaurants, but sometimes if they like something, they will keep going to same restaurant even if wasn’t that good, but they used to like it form the begging.

When it comes to dining-in at a restaurant we all want the best service that we can get. When I think of “the best service” I think about the cleanliness, nice waitresses, good food, and affordable prices. There are so many different options when a family thinks about going out to eat, especially if they have small children. It’s often hard to go to a nice dine-in restaurant because sometimes it’s hard to find something on the menu for everyone in the family. I have experienced many things at two completely different restaurants. I can say Demos’ is better than Logan’s because the food and service is much better.

The research will examine aspect of fine dining industry in Singapore. I will be assessing the competitive strategy of western fine dining restaurant in term of retaining existence customer and attracting new one. In order to identify retaining successful customer I will undertake survey in term of customer satisfaction and willing to pay. I will also interview restaurant’s managers who handle strategy and execution in order to develop attracting new customer. Last I will conclude with a good strategy would help a restaurant

Once I stepped inside the restaurant I automatically could hear the music playing at a moderate level and the laughter of the customers. Right off the back the restaurant's ambiance had a positive vibe. Mindful, it was a Saturday late afternoon. Mary Jane Burger and Brew is a local restaurant trying to stay true to its past. The granddaughter of the original owner now runs the place with the intention of serving good quality food where the ingredients are fresh, mouth watering, and surely not filled with antibiotics and all that other genetically modified elements found in processed foods. The vintage, rustic looking place, holds a small town atmosphere with a big taste.

Paul E. Juras The Wayne Calloway School of Business and Accountancy Wake Forest University P.O. Box 7285 Reynolda Station Winston-Salem, NC 27109-7285 E-Mail: JURAS@WFU.EDU James F. Cotter The Wayne Calloway School of Business and Accountancy Wake Forest University P.O. Box 7285 Reynolda Station Winston-Salem, NC 27109-7285

For café/bar type restaurants consumers are more interested in dining in rather than ordering take out, there was an 8% current value increase in growth for cafes/bars for 2015, which is a slight decrease from 2014’s statistic of 10% growth- this is due to more attention being attracted towards full service restaurants (Passport, 2016). Fast food chain restaurants are a target for PicMeal because in the hospitality industry, fast food has done exceptionally well over the past few years. The current value for fast food restaurants has increased by 5% in 2015 (Passport, 2016), this aspect of the industry is highly saturated which will in return benefit PicMeal because the number of providers increase. The specific benefit of getting on board with PicMeal for service providers will be increasing recognition, word of mouth, free publicity and advertising. PicMeal will

To keep up with competitors, food retailers are adding restaurants and carryouts to their stores. Installing restaurants within stores adds convenience for consumers, offering no-frills brands to compete with nationally advertised brands, providing economy family packs to compete with food clubs, operating fast checkouts lanes, and providing banking within the stores, to prevent them from coming off as monopolistic. Consumers want to shop at stores that are easier for them. By adding restaurants to stores, consumers may say that buying food from those restaurants may seem easier than going home to cook a meal with the food items they just bought. As the saying goes, never go to the store hungry because having restaurants within a store will attract more customers because they are hungry while they are shopping. Food retailers want their stores to seem more convenient and better for shoppers, that they must find ways to draw more customers in and by adding in-store restaurants and carryouts they can do so.

Great food, high-traffic location, and super decor -- all are important to the restaurant business. If you take a close look at what

The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.

Promotion – Promotion means making customers aware about your products and introducing the customers with the benefits which they can get by buying their products. They can do advertisements, direct marketing and sales promotion for the promotion of the product.

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.